Selection Board

Sharmila Sandeep is a results-driven marketing leader with over 19 years of experience across Consumer Durables, FMCG, Banking, Retail, and Media industries. She excels in brand strategy, product innovation, digital marketing, and consumer engagement.
Currently, she is the General Manager – Marketing at Murugappa Group’s - CG Power, leading brand growth and market expansion for Consumer durables brand CG. Previously, she held key roles at Saint-Gobain, ICICI Bank, Bisleri, Pidilite, Radio Michi and Pantaloon Retail driving large-scale campaigns and product innovations.
She has led breakthrough marketing initiatives, including launching of over 300+ retail outlets,100+ new products, Guinness World Record for Bisleri, demonstrating her ability to craft high-impact brand narratives. She has been instrumental in repositioning brands like Arun Ice Cream, Bisleri, and Radio Mirchi, leveraging her expertise in ethnographic marketing and deep consumer insights from her Sociology background. Her strengths include trade and influencer marketing, digital-first strategies, TTL campaigns, and loyalty programs, all of which have enhanced brand equity and market leadership.