Recognizing groundbreaking innovations that integrate physical, mental, and emotional well-being, driving holistic approaches to health and wellness. This category celebrates new products, services, or initiatives that go beyond traditional health solutions to offer comprehensive, transformative wellness experiences.

• A.1 Best Audio/Video Campaign

Recognizing the most compelling audio or video content that effectively promotes wellness through storytelling, creativity, and impact.

• A.2 Best Brand Identity

Honoring brands that have crafted a strong, unique identity in the wellness space, influencing consumer perceptions and behaviors.

• A.3 Best Content Marketing Campaign

Celebrating campaigns that use valuable content to educate, engage, and inspire audiences on health and wellness topics.

• A.4 Best Integrated Marketing Campaign

Showcasing campaigns that seamlessly use multiple channels to deliver a unified and impactful wellness message across platforms.

• A.5 Best Product Launch or Relaunch

Highlighting new product introductions or rebrands in the wellness industry that have made a significant impact on the market.

• A.6 Best PR and Public Awareness Campaign

Recognizing public relations efforts that successfully raise awareness and drive conversations about health and wellness topics.

• A.7 Best Social Media Campaign

Celebrating social media campaigns that effectively harness platforms to inspire, educate, and promote wellness.

• A.8 Best Sustainability and Wellness Initiative

Honoring campaigns that merge wellness with sustainability principles, demonstrating a commitment to both individual health and environmental well-being.

• A.9 Best Influencer or Celebrity Partnership

Recognizing impactful partnerships with influencers or celebrities that elevate wellness engagement and drive awareness.

• A.10 Best Mobile and Technology-Driven Wellness Campaign

Highlighting campaigns that use mobile apps or digital technology to engage consumers and promote wellness in innovative ways.

• A.11 Best Storytelling Campaign

Celebrating creative campaigns that use compelling narratives to connect audiences with the core message of health and wellness.

• A.12 Best Use of Data and Analytics

Recognizing campaigns that use data-driven insights to engage, measure, and impact health and wellness behaviors effectively.

• A.13 Best Experiential or Activation Campaign

Honoring interactive campaigns that create immersive, real-world experiences to engage audiences in the wellness journey.

• A.14 Best Crisis Response Campaign

Recognizing campaigns that provided crucial wellness support or guidance during times of crisis, demonstrating compassion and resilience.

• A.15 Best Community Engagement Initiative

Celebrating campaigns that foster a strong sense of community and collective wellness, encouraging participation and support.

• A.16 Best Regional or Localized Campaign

Showcasing campaigns that are tailored to specific regional or local audiences, resonating deeply with their unique health and wellness needs.

• A.17 Best Virtual Wellness Event

Honoring virtual events that effectively deliver wellness content, experiences, and engagement through digital platforms.

• A.18 Best Preventive Healthcare Campaign

Recognizing campaigns that focus on preventive health measures and encourage proactive wellness habits for long-term well-being.

• A.19 Best Nutrition Awareness Campaign

Celebrating initiatives that promote healthy eating, balanced nutrition, and informed choices about food for better health.

• A.20 Best Wellness Advocacy Campaign

Highlighting campaigns that champion important wellness causes, raise awareness, and drive action for meaningful change.

• A.21 Best Workplace Wellness Campaign

Honoring campaigns that create a culture of wellness in the workplace, focusing on employee well-being, mental health, and productivity.

• A.22 Best Seasonal or Topical Wellness Campaign

Recognizing campaigns that are tailored to a specific season, health trend, or topical wellness issue, driving relevant conversations.

• A.23 Best Use of AI in Wellness Marketing

Showcasing campaigns that utilize artificial intelligence to create personalized and impactful wellness experiences for consumers.

• A.24 Best Consumer Engagement or Loyalty Program

Celebrating programs that foster long-term consumer engagement and loyalty through innovative wellness-focused initiatives.

• A.25 Best Cross-Platform Campaign

Honoring campaigns that successfully maintain a consistent and engaging wellness message across multiple platforms, ensuring a seamless consumer experience.

Celebrating innovative solutions that promote financial well-being and empower individuals to make informed, sustainable financial decisions. This category highlights campaigns, products, or services from banking, financial services, and insurance sectors that support financial literacy, stability, and long-term security.

• B.1 Best Audio/Video Campaign

Recognizing impactful audio or video campaigns that effectively promote financial wellness and education.

• B.2 Best Brand Identity

Honoring brands that have successfully established a strong and recognizable identity within the financial wellness sector.

• B.3 Best Content Marketing Campaign

Celebrating campaigns that use valuable content to educate and engage audiences about financial wellness.

• B.4 Best Integrated Campaign

Showcasing cohesive, cross-channel campaigns that deliver a unified message of financial wellness.

• B.5 Best Moment Marketing

Recognizing campaigns that leverage current events to raise awareness of financial wellness issues or solutions.

• B.6 Best Product Launch or Relaunch

Honoring successful launches or rebrands of financial wellness products that make a lasting impact.

• B.7 Best PR and Public Awareness Campaign

Celebrating PR efforts that effectively raise public awareness of financial wellness initiatives and solutions.

• B.8 Best Regional Campaign

Highlighting campaigns that are tailored to and resonate with specific regional markets within the financial services industry.

• B.9 Best Social Media Campaign

Recognizing social media campaigns that engage audiences in promoting and discussing financial wellness.

• B.10 Best Use of Static Media (Print/OOH/Digital OOH)

Honoring campaigns that effectively use traditional and digital static media to deliver financial wellness messages.

• B.11 Best Sustainability and Wellness Initiative

Celebrating initiatives that integrate financial wellness with sustainable practices to drive long-term impact.

• B.12 Best Use of Brand Awareness and Celebrity/Influencer Partnerships

Recognizing effective collaborations with influencers or celebrities that promote financial wellness messages.

• B.13 Best Mobile and Technology-Driven Wellness Marketing

Honoring campaigns that leverage mobile technology and digital platforms to engage consumers in their financial wellness journey.

• B.14 Best Storytelling Campaign

Celebrating campaigns that use powerful storytelling to connect audiences with the importance of financial wellness.

• B.15 Best Use of Traditional Mediums (TV & Radio)

Recognizing the best use of traditional media channels like TV and radio to raise awareness about financial wellness.

• B.16 Best ROI-Focused Campaign

Highlighting campaigns that have delivered exceptional returns on investment while promoting financial wellness.

• B.17 Best Use of OTT Platforms

Honoring campaigns that effectively use OTT platforms (e.g., streaming services) to engage and inform consumers about financial wellness.

• B.18 Best Innovative Campaign

Celebrating unique and creative campaigns that push the boundaries of financial wellness marketing.

• B.19 Most Impactful Campaign

Recognizing campaigns that have made a significant and lasting impact on raising awareness and promoting financial wellness.

• B.20 Budget-Smart Wellness Impact Campaign

Honoring campaigns that achieve remarkable results in financial wellness despite budget constraints.

• B.21 Best Consumer Engagement Initiative

Celebrating campaigns and initiatives that actively engage consumers in their financial wellness journey.

• B.22 Best Community and Engagement Campaign

Recognizing campaigns that foster a sense of community and create conversations around financial wellness.

• B.23 Best Use of Data and Analytics in Marketing

Honoring campaigns that effectively leverage data and analytics to improve financial wellness messaging.

• B.24 Best Digital Transformation Campaign

Celebrating campaigns that use digital transformation to reshape the financial wellness landscape.

• B.25 Best Crisis Response and Management Campaign

Recognizing campaigns that support individuals and communities by providing financial wellness during times of crisis.

Celebrating the fusion of fashion and fitness, this category honors innovative campaigns, products, or services that blend style and wellness. Whether it’s activewear, athleisure, or lifestyle brands promoting both fashion and health, this category highlights efforts that inspire individuals to embrace fitness while staying fashionable.

• C.1 Best Audio/Video Campaign

Recognizing powerful audio or video campaigns that successfully blend the worlds of fashion and fitness, delivering impactful messages through visual storytelling.

• C.2 Best Brand Identity

Honoring brands that create a distinct and memorable identity at the intersection of fashion and fitness, leaving a lasting impression on their audience.

• C.3 Best Content Marketing Campaign

Celebrating campaigns that educate, inspire, and engage audiences on the dynamic connection between fashion and fitness, promoting healthy lifestyles with a stylish touch.

• C.4 Best Integrated Campaign

Showcasing campaigns that integrate various platforms and channels seamlessly to communicate the synergy of fashion and fitness, creating a unified message.

• C.5 Best Moment Marketing

Recognizing campaigns that skillfully capitalize on current trends or events, creating a timely connection between fashion and fitness.

• C.6 Best Product Launch or Relaunch

Honoring successful product launches or rebrands that combine fashion and fitness in innovative ways, capturing attention and driving engagement.

• C.7 Best PR and Public Awareness Campaign

Celebrating public relations campaigns that raise awareness and promote the intersection of fashion and fitness in impactful ways.

• C.8 Best Regional Campaign

Highlighting campaigns that cater to specific regional audiences, successfully blending local fashion trends with fitness initiatives.

• C.9 Best Social Media Campaign

Recognizing social media campaigns that creatively engage audiences, driving conversation and awareness around fashion and fitness.

• C.10 Best Use of Static Media (Print/OOH/Digital OOH)

Honoring campaigns that use static media—such as print, out-of-home, and digital out-of-home—to convey the message of fashion meeting fitness.

• C.11 Best Sustainability and Wellness Initiative

Celebrating campaigns or products that combine fashion, fitness, and sustainability, promoting eco-consciousness while encouraging wellness.

• C.12 Best Use of Brand Awareness and Celebrity/Influencer Partnerships

Recognizing successful collaborations with influencers or celebrities that promote both fashion and fitness, creating buzz and driving engagement.

• C.13 Best Mobile and Technology-Driven Wellness Marketing

Honoring campaigns that use mobile technology or apps to inspire, motivate, and connect consumers on their journey of fashion and fitness.

• C.14 Best Storytelling Campaign

Celebrating campaigns that tell compelling, inspiring stories of individuals embracing fashion and fitness as part of their lifestyle.

• C.15 Best Use of Traditional Mediums (TV & Radio)

Recognizing exceptional use of traditional media like television and radio to promote fashion and fitness, driving broad awareness and engagement.

• C.16 Best ROI-Focused Campaign

Highlighting campaigns that deliver impressive returns on investment, effectively combining fashion and fitness to create strong business results.

• C.17 Best Use of OTT Platforms

Honoring campaigns that leverage OTT (Over-The-Top) platforms to connect with audiences on fashion and fitness in a creative and engaging manner.

• C.18 Best Innovative Campaign

Celebrating campaigns that offer innovative and fresh approaches to promoting fashion and fitness, setting new standards in marketing.

• C.19 Most Impactful Campaign

Recognizing campaigns that have made a significant, lasting impact on the conversation around fashion and fitness, shaping consumer perceptions and behaviors.

• C.20 Budget-Smart Wellness Impact Campaign

Honoring campaigns that achieve significant results in fashion and fitness marketing while being mindful of budget constraints.

• C.21 Best Consumer Engagement Initiative

Celebrating initiatives that foster strong consumer engagement, encouraging active participation and advocacy in the fashion and fitness space.

• C.22 Best Community and Engagement Campaign

Recognizing campaigns that build and strengthen communities around fashion and fitness, creating loyal audiences who share a passion for wellness.

• C.23 Best Use of Data and Analytics in Marketing

Honoring campaigns that effectively use data insights to tailor fashion and fitness messages, optimizing engagement and results.

• C.24 Best Digital Transformation Campaign

Celebrating campaigns that successfully transform digital platforms to offer unique fashion and fitness experiences, driving innovation in the industry.

• C.25 Best Crisis Response and Management Campaign

Recognizing campaigns that demonstrate resilience and provide support within the fashion and fitness industries during times of crisis.

Recognizing the FMCG brands that are leading the charge in wellness, offering innovative and impactful products that promote healthier lifestyles. This category celebrates products that cater to the fast-paced, health-conscious consumer, blending convenience with wellness for everyday use.

• D.1 Best Audio/Video Campaign

Recognizing exceptional audio or video campaigns that effectively promote fast-moving wellness goods, creating an impactful message for consumers through engaging multimedia content.

• D.2 Best Brand Identity

Honoring FMCG brands that have successfully crafted a strong, recognizable identity in the wellness space, standing out as leaders in health-conscious living.

• D.3 Best Content Marketing Campaign

Celebrating innovative content-driven campaigns that educate and engage consumers around wellness products, fostering deeper connections with health-conscious audiences.

• D.4 Best Integrated Campaign

Showcasing campaigns that seamlessly blend multiple channels to create a unified and compelling wellness message across platforms, driving strong consumer engagement.

• D.5 Best Moment Marketing

Recognizing campaigns that cleverly leverage current trends or events to create relevant, timely marketing moments around fast-moving wellness goods.

• D.6 Best Launch or Relaunch Of A Product

Highlighting successful new product launches or rebrands in the wellness FMCG space that make a notable impact and resonate with health-conscious consumers.

• D.7 Best PR Campaign

Celebrating PR initiatives that successfully communicate the benefits and values of wellness FMCG brands, boosting visibility and credibility in the market.

• D.8 Best Public Awareness / CSR / Public Health Initiative

Recognizing CSR efforts or public health campaigns by FMCG brands that contribute to health and wellness education or social well-being, with a meaningful societal impact.

• D.9 Best Regional Campaign

Honoring campaigns that are tailored to regional markets, connecting effectively with local communities through culturally relevant wellness products and messaging.

• D.10 Best Social Media Campaign

Recognizing the most effective social media campaigns that engage and inspire wellness-conscious audiences, fostering conversations around FMCG products in health and wellness.

• D.11 Best Static Media (Print/OOH/Digital OOH)

Celebrating campaigns that effectively utilize traditional and digital static media, such as print ads and OOH displays, to promote wellness FMCG products.

• D.12 Best Sustainability Campaign

Honoring campaigns that merge sustainability and wellness, highlighting eco-friendly practices and promoting FMCG wellness products that contribute to a healthier planet.

• D.13 Best Use Of Brand Awareness

Recognizing campaigns that successfully build awareness and establish strong brand recognition for wellness FMCG products, elevating their position in the market.

• D.14 Best Use of Celebrity / Influencer

Celebrating successful partnerships with celebrities or influencers to amplify the reach and impact of wellness FMCG campaigns, driving engagement and trust.

• D.15 Best Use Of Mobile Marketing

Highlighting campaigns that use mobile marketing strategies to effectively promote wellness FMCG products, engaging consumers through personalized, on-the-go messaging.

• D.16 Best Use Of Storytelling

Recognizing campaigns that use compelling storytelling to connect emotionally with consumers, communicating the health benefits and values of wellness FMCG products.

• D.17 Best Use Of Traditional Mediums

Honoring campaigns that effectively utilize traditional marketing mediums such as TV, radio, or print to deliver compelling wellness messages in the FMCG space.

• D.18 Small Budget, Big Wellness Impact (Under 15 Lakhs)

Recognizing innovative and impactful wellness campaigns that achieve impressive results with a modest budget, proving that great ideas can flourish regardless of cost.

• D.19 Wellness Vision on a Medium Budget (Under 25 Lakhs)

Celebrating well-executed campaigns that strike a balance between creativity and budget, delivering outstanding wellness messaging while remaining cost-effective.

• D.20 Wellness Marvel: Large-Budget Edition (Above 25 Lakhs)

Honoring high-budget wellness campaigns that use significant resources to create game-changing impact in the FMCG wellness space, showcasing the power of a larger investment in marketing.

Celebrating innovative food and beverage products that prioritize health and wellness, this category recognizes brands that creatively blend nutrition, taste, and wellness benefits. From functional drinks to nutritious snacks, these products provide consumers with health-enhancing solutions, offering more than just flavor – they offer well-being in every bite. Brands that are revolutionizing the food and beverage industry with wellness-focused ingredients and campaigns will be honored in this category.

• E.1 Best Audio/Video Campaign

Recognizing impactful audio and video campaigns that promote food and beverage wellness, combining creativity with health-focused messaging to engage and educate audiences.

• E.2 Best Brand Identity

Honoring food and beverage brands that have successfully developed a distinct, health-oriented brand identity, resonating with consumers seeking wellness solutions.

• E.3 Best Content Marketing Campaign

Celebrating content-driven campaigns that educate and inspire audiences about the wellness benefits of food and beverage products, integrating informative storytelling and brand messaging.

• E.4 Best Integrated Campaign

Showcasing campaigns that effectively use multiple platforms and channels to promote food and beverage wellness, creating a cohesive message across all touchpoints.

• E.5 Best Moment Marketing

Recognizing campaigns that capitalize on timely events or trends to promote health and wellness in the food and beverage space, creating buzz around key moments.

• E.6 Best Launch or Relaunch Of A Product

Honoring successful product launches or relaunches within the food and beverage wellness sector, highlighting innovative offerings that support healthier lifestyles.

• E.7 Best PR Campaign

Celebrating PR efforts that amplify health and wellness messaging in the food and beverage industry, driving awareness and positive consumer sentiment.

• E.8 Best Public Awareness / CSR / Public Health Initiative

Recognizing campaigns that address public health issues, educate the community on wellness, or support social causes related to nutrition and well-being.

• E.9 Best Regional Campaign

Highlighting campaigns that are tailored to specific regional markets, demonstrating localized approaches to promoting food and beverage wellness.

• E.10 Best Social Media Campaign

Honoring effective social media campaigns that engage audiences in food and beverage wellness, fostering conversations around nutrition, healthy eating, and lifestyle choices.

• E.11 Best Static Media (Print/OOH/Digital OOH)

Celebrating campaigns that utilize print, out-of-home, or digital out-of-home media to raise awareness of wellness-focused food and beverage products.

• E.12 Best Sustainability Campaign

Recognizing initiatives that merge sustainability with food and beverage wellness, promoting eco-friendly practices, responsible sourcing, and healthier products for consumers and the planet.

• E.13 Best Use Of Brand Awareness

Honoring campaigns that successfully raise brand awareness in the food and beverage wellness sector, ensuring that the brand message reaches a wide audience.

• E.14 Best Use of Celebrity / Influencer

Recognizing partnerships with celebrities or influencers that effectively promote wellness-focused food and beverage products, driving engagement and consumer trust.

• E.15 Best Use Of Mobile Marketing

Celebrating campaigns that leverage mobile technology to engage consumers with wellness-oriented food and beverage solutions, creating personalized experiences and interactions.

• E.16 Best Use Of Storytelling

Honoring campaigns that tell compelling stories around food and beverage wellness, connecting emotionally with audiences and demonstrating the value of healthier living.

• E.17 Best Use Of Traditional Mediums

Recognizing campaigns that use traditional media, such as TV and radio, to promote food and beverage wellness, effectively reaching diverse audiences with a clear message.

• E.18 Small Budget, Big Wellness Impact (Under 15 Lakhs)

Celebrating campaigns in the food and beverage wellness space that have made a significant impact with a smaller budget, demonstrating creativity and resourcefulness.

• E.19 Wellness Vision on a Medium Budget (Under 25 Lakhs)

Honoring food and beverage wellness campaigns that effectively balance budget and creativity, delivering meaningful results on a medium-scale budget.

• E.20 Wellness Marvel: Large-Budget Edition (Above 25 Lakhs)

Recognizing high-budget campaigns in the food and beverage wellness space that have achieved outstanding results, showcasing innovation, impact, and excellence in marketing.

This category celebrates the cutting-edge innovation in health technology and services that enhance wellness. It recognizes platforms, digital solutions, and services that leverage technology to improve access, efficiency, and quality of health and wellness experiences. From telemedicine to AI-driven health insights, this category honors those transforming healthcare services through technology, ensuring better patient outcomes, accessibility, and overall health improvement for individuals and communities.

• F.1 Best Audio/Video Campaign

Recognizing impactful audio and video campaigns that promote health tech and services, raising awareness and engagement.

• F.2 Best Brand Identity

Celebrating brands that create a strong, unique identity in the health tech and services space, emphasizing innovation and trust.

• F.3 Best Content Marketing Campaign

Honoring content-driven campaigns that educate and engage audiences in the evolving world of health technology and services.

• F.4 Best Integrated Campaign

Showcasing integrated marketing campaigns across multiple channels to communicate the benefits and importance of health tech and services.

• F.5 Best Moment Marketing

Recognizing campaigns that effectively leverage timely events or trends to promote health tech or services.

• F.6 Best Launch or Relaunch Of A Product

Honoring the most successful product launches or relaunches in the health tech and services industry, driving consumer awareness and adoption.

• F.7 Best PR Campaign

Celebrating PR campaigns that effectively build awareness and credibility for health tech and services, fostering public trust.

• F.8 Best Public Awareness / CSR / Public Health Initiative

Recognizing campaigns that raise public awareness about health tech, services, or health-related initiatives through impactful CSR and public health initiatives.

• F.9 Best Regional Campaign

Highlighting campaigns tailored to specific regional markets, addressing unique health tech needs and challenges.

• F.10 Best Social Media Campaign

Honoring effective social media campaigns that engage and educate audiences on the importance of health tech and services.

• F.11 Best Static Media (Print/OOH/Digital OOH)

Recognizing the best use of static media in promoting health tech and services, including print, outdoor, and digital formats.

• F.12 Best Sustainability Campaign

Celebrating sustainability initiatives within health tech and services, focusing on eco-friendly practices and products that benefit both health and the environment.

• F.13 Best Use Of Brand Awareness

Honoring campaigns that successfully increase brand awareness within the health tech and services sector, establishing long-term recognition.

• F.14 Best Use of Celebrity / Influencer

Recognizing campaigns that collaborate with celebrities or influencers to promote health tech and services, boosting visibility and engagement.

• F.15 Best Use Of Mobile Marketing

Celebrating innovative use of mobile marketing in health tech campaigns, enhancing consumer access and engagement with digital health platforms.

• F.16 Best Use Of Storytelling

Honoring campaigns that effectively use storytelling to communicate the benefits and impact of health tech and services, creating emotional connections with audiences.

• F.17 Best Use Of Traditional Mediums

Recognizing the most effective use of traditional marketing channels such as TV, radio, and print media to promote health tech and services.

• F.18 Small Budget, Big Wellness Impact (Under 15 Lakhs)

Celebrating campaigns that deliver significant wellness impact with a budget of under 15 Lakhs, proving creativity over size.

• F.19 Wellness Vision on a Medium Budget (Under 25 Lakhs)

Honoring campaigns with a budget under 25 Lakhs that effectively create awareness and engagement in the health tech and services space.

• F.20 Wellness Marvel: Large-Budget Edition (Above 25 Lakhs)

Recognizing large-budget campaigns that have successfully promoted health tech and services on a grand scale, creating widespread impact.

Recognizing non-prescription health products that empower individuals to manage their well-being, this category celebrates accessible remedies, health aids, and preventative solutions that enhance everyday health.

• G.1 Best Audio/Video Campaign

Honoring the most impactful audio and video campaigns that promote OTC health products, effectively educating and engaging consumers.

• G.2 Best Brand Identity

Recognizing OTC brands that have established a distinct, trusted identity in the health and wellness space, creating a strong consumer connection.

• G.3 Best Content Marketing Campaign

Celebrating content-driven campaigns that raise awareness and educate consumers on the benefits and usage of OTC health products.

• G.4 Best Integrated Campaign

Showcasing cohesive marketing campaigns across multiple channels to promote OTC products, ensuring a seamless customer experience.

• G.5 Best Moment Marketing

Recognizing timely campaigns that leverage current events or trends to effectively promote OTC health products.

• G.6 Best Launch or Relaunch Of A Product

Honoring the most successful launches or rebrands of OTC health products that generated significant consumer interest and adoption.

• G.7 Best PR Campaign

Celebrating PR campaigns that have effectively communicated the value of OTC health products, building awareness and trust.

• G.8 Best Public Awareness / CSR / Public Health Initiative

Recognizing initiatives that raise public awareness on the benefits of OTC products through impactful CSR and public health efforts.

• G.9 Best Regional Campaign

Highlighting regional campaigns that cater to local consumer needs, showcasing the relevance of OTC products in specific markets.

• G.10 Best Social Media Campaign

Honoring social media campaigns that engage and educate audiences on OTC health products, building a community around wellness.

• G.11 Best Static Media (Print/OOH/Digital OOH)

Recognizing the effective use of static media (print, outdoor, and digital formats) in promoting OTC health products and messaging.

• G.12 Best Sustainability Campaign

Celebrating campaigns that integrate sustainability practices into the promotion of OTC health products, aligning with eco-friendly values.

• G.13 Best Use Of Brand Awareness

Honoring campaigns that have effectively increased brand awareness for OTC health products, establishing strong consumer recognition.

• G.14 Best Use of Celebrity / Influencer

Recognizing successful collaborations with celebrities or influencers to promote OTC products, increasing visibility and engagement.

• G.15 Best Use Of Mobile Marketing

Celebrating innovative mobile marketing strategies that drive consumer engagement with OTC health products, making wellness more accessible.

• G.16 Best Use Of Storytelling

Honoring campaigns that effectively use storytelling to communicate the benefits and impact of OTC products, fostering emotional connections.

• G.17 Best Use Of Traditional Mediums

Recognizing campaigns that leverage traditional media channels, such as TV and radio, to effectively promote OTC health products.

• G.18 Small Budget, Big Wellness Impact (Under 15 Lakhs)

Celebrating campaigns with a budget under 15 Lakhs that made a significant impact in promoting OTC health products.

• G.19 Wellness Vision on a Medium Budget (Under 25 Lakhs)

Honoring campaigns with a budget under 25 Lakhs that have successfully raised awareness of OTC health products and reached their target audience.

• G.20 Wellness Marvel: Large-Budget Edition (Above 25 Lakhs)

Recognizing large-budget campaigns that have made a substantial impact in promoting OTC health products, reaching broad audiences and driving consumer action.

Acknowledging impactful media campaigns and content that creatively promote health and wellness, this category celebrates powerful storytelling that inspires positive health behaviors and wellness mindsets.

• H.1 Best Audio/Video Campaign

Honoring the most impactful audio and video campaigns that creatively communicate health and wellness messages, engaging audiences through storytelling.

• H.2 Best Brand Identity

Recognizing media and entertainment brands that have successfully established a distinctive identity in promoting health and wellness messages.

• H.3 Best Content Marketing Campaign

Celebrating content-driven campaigns that effectively educate, entertain, and inspire audiences around health and wellness topics in media.

• H.4 Best Integrated Campaign

Showcasing campaigns that seamlessly use multiple media channels to promote wellness, ensuring consistent messaging and broad consumer engagement.

• H.5 Best Moment Marketing

Recognizing campaigns that effectively tap into timely events, trends, or cultural moments to deliver impactful health and wellness messages.

• H.6 Best Launch or Relaunch Of A Product

Honoring the successful introduction or rebrand of health and wellness products within the media and entertainment sector that generated significant buzz.

• H.7 Best PR Campaign

Celebrating public relations efforts in the media and entertainment industry that have elevated awareness of health and wellness initiatives.

• H.8 Best Public Awareness / CSR / Public Health Initiative

Recognizing media-led initiatives that raise awareness and drive positive health behaviors through impactful public health campaigns.

• H.9 Best Regional Campaign

Highlighting campaigns tailored to specific regional markets, effectively promoting health and wellness through media in those areas.

• H.10 Best Social Media Campaign

Honoring creative social media campaigns that engage audiences around wellness topics, promoting conversations and behavior change.

• H.11 Best Static Media (Print/OOH/Digital OOH)

Recognizing the best use of print, outdoor, and digital out-of-home media in delivering health and wellness messages in a creative and impactful way.

• H.12 Best Sustainability Campaign

Celebrating campaigns that combine wellness messaging with sustainability values, aligning with environmental and social causes.

• H.13 Best Use Of Brand Awareness

Recognizing campaigns that have successfully increased brand recognition and trust while promoting health and wellness through media.

• H.14 Best Use of Celebrity / Influencer

Honoring campaigns that leverage the influence of celebrities or public figures to promote health and wellness messages in media.

• H.15 Best Use Of Mobile Marketing

Celebrating mobile-first campaigns that creatively engage consumers with wellness content, driving positive health actions through mobile platforms.

• H.16 Best Use Of Storytelling

Recognizing campaigns that use compelling storytelling techniques to communicate health and wellness messages in a meaningful way.

• H.17 Best Use Of Traditional Mediums

Honoring campaigns that effectively use traditional media, such as TV and radio, to deliver powerful health and wellness messages.

• H.18 Small Budget, Big Wellness Impact (Under 15 Lakhs)

Celebrating media campaigns with a budget under 15 Lakhs that made a significant impact on promoting wellness messages.

• H.19 Wellness Vision on a Medium Budget (Under 25 Lakhs)

Recognizing campaigns with a budget under 25 Lakhs that creatively and effectively promoted health and wellness messages.

• H.20 Wellness Marvel: Large-Budget Edition (Above 25 Lakhs)

Honoring large-budget media campaigns that have made a profound impact on promoting wellness, reaching large audiences and driving change.

Celebrating mobile applications, devices, and platforms that are revolutionizing health monitoring, fitness, mental health, and overall well-being through innovative technology. This category highlights the advancements shaping the future of health through mobile-first solutions.

• I.1 Best Audio/Video Campaign

Honoring impactful audio and video campaigns that promote mobile health and wellness innovations, engaging users and inspiring behavior change through multimedia content.

• I.2 Best Brand Identity

Recognizing mobile health and wellness brands that have successfully created a strong, unique identity in the tech-driven wellness space.

• I.3 Best Content Marketing Campaign

Celebrating content-driven campaigns that educate and engage audiences on mobile health and wellness apps, platforms, or devices.

• I.4 Best Integrated Campaign

Showcasing cohesive campaigns that leverage multiple channels to promote mobile health and wellness innovations, ensuring a seamless user experience across touchpoints.

• I.5 Best Moment Marketing

Recognizing campaigns that tap into timely events, trends, or cultural moments to promote mobile health and wellness solutions effectively.

• I.6 Best Launch or Relaunch Of A Product

Honoring successful launches or rebrands of mobile health and wellness apps, platforms, or devices that make a significant impact on the industry.

• I.7 Best PR Campaign

Celebrating public relations efforts that successfully raise awareness about mobile health innovations and drive positive perceptions among consumers.

• I.8 Best Public Awareness / CSR / Public Health Initiative

Recognizing mobile-first campaigns or initiatives that raise awareness and promote social good related to health, fitness, or mental well-being.

• I.9 Best Regional Campaign

Highlighting mobile health and wellness campaigns tailored to specific regional markets, successfully reaching local audiences with targeted solutions.

• I.10 Best Social Media Campaign

Honoring creative and engaging social media campaigns that effectively promote mobile health and wellness products and foster user engagement.Recognizing innovative use of traditional and digital static media, such as print, outdoor, and digital OOH, to promote mobile health and wellness products or services.

• I.11 Best Static Media (Print/OOH/Digital OOH)

Recognizing innovative use of traditional and digital static media, such as print, outdoor, and digital OOH, to promote mobile health and wellness products or services.

• I.12 Best Sustainability Campaign

Celebrating mobile health and wellness initiatives that integrate sustainable practices, from eco-friendly tech to promoting environmental health.

• I.13 Best Use Of Brand Awareness

Recognizing campaigns that effectively build brand recognition and trust while promoting mobile health and wellness technologies.

• I.14 Best Use of Celebrity / Influencer

Honoring the impactful use of celebrities or influencers to promote mobile health and wellness apps, platforms, or devices.

• I.15 Best Use Of Mobile Marketing

Celebrating the best use of mobile marketing techniques to engage users and drive adoption of health and wellness apps or services.

• I.16 Best Use Of Storytelling

Recognizing campaigns that use compelling storytelling to convey the benefits of mobile health solutions and their impact on users’ well-being.

• I.17 Best Use Of Traditional Mediums

Honoring effective use of traditional media, such as TV or radio, to promote mobile health and wellness products or services.

• I.18 Small Budget, Big Wellness Impact (Under 15 Lakhs)

Celebrating mobile health and wellness campaigns with a budget under 15 Lakhs that achieved significant impact and reached a broad audience.

• I.19 Wellness Vision on a Medium Budget (Under 25 Lakhs)

Recognizing creative mobile health campaigns with a budget under 25 Lakhs that made an impressive impact in promoting wellness through technology.

• I.20 Wellness Marvel: Large-Budget Edition (Above 25 Lakhs)

Honoring large-budget mobile health campaigns that generated significant engagement and drove positive change in the health and wellness sector.

Celebrating retail and ecommerce brands that are redefining shopping by offering wellness-centric products, services, and experiences. This category acknowledges the brands promoting overall well-being through their curated collections and unique customer experiences.

• J.1 Best Audio/Video Campaign

Recognizing impactful audio and video campaigns that creatively communicate wellness-focused retail offerings, engaging consumers through multimedia.

• J.2 Best Brand Identity

Honoring retail brands that have successfully established a strong, unique identity at the intersection of wellness and retail, creating a distinctive and meaningful presence.

• J.3 Best Content Marketing Campaign

Celebrating content-driven campaigns that educate, inform, and engage audiences on wellness-related products and services offered by retail brands.

• J.4 Best Integrated Campaign

Showcasing campaigns that effectively integrate multiple channels to promote wellness retail offerings, providing a seamless experience for consumers.

• J.5 Best Moment Marketing

Recognizing campaigns that creatively leverage timely events, trends, or cultural moments to promote wellness-focused products or services.

• J.6 Best Launch or Relaunch Of A Product

Honoring the successful launch or rebranding of a wellness product or service by a retail brand that has made a significant impact.

• J.7 Best PR Campaign

Celebrating PR efforts that raise awareness of wellness retail brands, influencing public perception and building a positive brand reputation.

• J.8 Best Public Awareness / CSR / Public Health Initiative

Recognizing campaigns or initiatives led by retail brands that raise awareness about wellness, health, or sustainability, contributing positively to society.

• J.9 Best Regional Campaign

Highlighting retail wellness campaigns that are tailored to specific regional markets, effectively addressing local consumer needs and preferences.

• J.10 Best Social Media Campaign

Honoring creative and effective social media campaigns that engage consumers, foster community, and promote wellness-focused retail products or services.

• J.11 Best Static Media (Print/OOH/Digital OOH)

Recognizing the use of traditional and digital static media, such as print, outdoor, and digital OOH, to effectively promote wellness offerings in retail.

• J.12 Best Sustainability Campaign

Celebrating retail campaigns that integrate sustainability and wellness, promoting eco-friendly products or practices that support consumer well-being and the environment.

• J.13 Best Use Of Brand Awareness

Recognizing retail brands that have successfully built strong brand recognition and awareness while promoting wellness-focused products.

• J.14 Best Use of Celebrity / Influencer

Honoring impactful collaborations with celebrities or influencers that help promote wellness products and create stronger brand connections.

• J.15 Best Use Of Mobile Marketing

Celebrating retail brands that have effectively leveraged mobile marketing to engage consumers and promote wellness products, services, or experiences.

• J.16 Best Use Of Storytelling

Recognizing campaigns that use storytelling to create emotional connections, conveying the benefits of wellness products and experiences in a compelling way.

• J.17 Best Use Of Traditional Mediums

Honoring successful use of traditional media, such as TV, radio, or print, in promoting wellness-focused retail brands or products.

• J.18 Small Budget, Big Wellness Impact (Under 15 Lakhs)

Celebrating wellness retail campaigns with a budget under 15 Lakhs that have achieved significant impact, reaching a wide audience and generating engagement.

• J.19 Wellness Vision on a Medium Budget (Under 25 Lakhs)

Recognizing creative and impactful wellness retail campaigns with a budget under 25 Lakhs, driving consumer engagement and promoting well-being.

• J.20 Wellness Marvel: Large-Budget Edition (Above 25 Lakhs)

Honoring large-budget retail wellness campaigns that have achieved outstanding reach, impact, and success in promoting health and well-being products or services.

This category celebrates initiatives that enhance personal care, sexual wellness, and hygiene, recognizing products and campaigns that promote intimate health and overall well-being. It honors the brands making a positive impact on personal hygiene and intimate wellness through innovative products and responsible messaging.

• K.1 Best Audio/Video Campaign

Recognizing impactful audio and video campaigns that creatively communicate the importance of hygiene, sexual wellness, and intimate health.

• K.2 Best Brand Identity

Honoring brands that have successfully established a unique and meaningful identity in the hygiene and intimacy space, fostering trust and connection with their audiences.

• K.3 Best Content Marketing Campaign

Celebrating content-driven campaigns that educate and engage audiences about personal care, hygiene, and intimate wellness, empowering consumers with valuable knowledge.

• K.4 Best Integrated Campaign

Showcasing campaigns that seamlessly integrate multiple marketing channels to promote hygiene and intimacy essentials, delivering a consistent and engaging consumer experience.

• K.5 Best Moment Marketing

Recognizing campaigns that leverage cultural, social, or timely moments to raise awareness about personal care, hygiene, and intimacy essentials.

• K.6 Best Launch or Relaunch Of A Product

Honoring the successful introduction or rebranding of a hygiene or intimacy product that has made a significant impact in the market.

• K.7 Best PR Campaign

Celebrating public relations efforts that raise awareness about the importance of hygiene, sexual wellness, and intimate health, promoting positive conversations.

• K.8 Best Public Awareness / CSR / Public Health Initiative

Recognizing campaigns or initiatives focused on educating and empowering consumers about hygiene and intimacy, contributing positively to public health.

• K.9 Best Regional Campaign

Highlighting campaigns tailored to specific regional markets, addressing unique consumer needs related to hygiene, wellness, and intimate health.

• K.10 Best Social Media Campaign

Honoring effective social media campaigns that engage audiences and promote awareness of hygiene and intimate wellness products.

• K.11 Best Static Media (Print/OOH/Digital OOH)

Recognizing impactful use of static media (such as print, outdoor, and digital OOH) to spread messages about personal care, hygiene, and intimacy.

• K.12 Best Sustainability Campaign

Celebrating campaigns that promote sustainable practices in hygiene and intimacy products, aligning wellness with environmental responsibility.

• K.13 Best Use Of Brand Awareness

Recognizing brands that have effectively built recognition and trust in the hygiene and intimacy space, raising awareness for their products and messages.

• K.14 Best Use of Celebrity / Influencer

Honoring impactful collaborations with celebrities or influencers that help elevate hygiene, wellness, and intimacy initiatives, fostering deeper consumer connections.

• K.15 Best Use Of Mobile Marketing

Celebrating campaigns that use mobile platforms effectively to engage consumers and promote hygiene and intimacy essentials in an accessible way.

• K.16 Best Use Of Storytelling

Recognizing campaigns that leverage storytelling to address personal care, hygiene, and intimate health issues, resonating deeply with their target audiences.

• K.17 Best Use Of Traditional Mediums

Honoring campaigns that successfully use traditional media (TV, radio, print) to promote intimate health and hygiene, reaching a broad audience.

• K.18 Small Budget, Big Wellness Impact (Under 15 Lakhs)

Celebrating small-budget campaigns that make a big impact in promoting hygiene, intimacy, and personal wellness products.

• K.19 Wellness Vision on a Medium Budget (Under 25 Lakhs)

Recognizing medium-budget campaigns that effectively raise awareness and promote intimate health and hygiene products or initiatives.

• K.20 Wellness Marvel: Large-Budget Edition (Above 25 Lakhs)

Honoring large-budget campaigns that have successfully promoted hygiene and intimacy essentials, driving significant impact and brand recognition in the wellness space.

This category recognizes the most effective and innovative ways to engage healthcare professionals (HCPs) through various strategies and platforms, fostering communication, collaboration, and education to enhance their professional practices and well-being.

• L.1 Best Use of Digital Platforms for HCP Engagement

Recognizing campaigns that effectively use digital tools—such as apps, websites, and social media—to engage and inform healthcare professionals, enhancing their professional experience.

• L.2 Most Innovative Educational Program for HCPs

Celebrating creative and impactful educational initiatives that provide healthcare professionals with valuable training, knowledge, and resources to further their expertise.

• L.3 Best Multi-Channel HCP Engagement Strategy

Awarding campaigns that successfully combine multiple channels, including digital, in-person, and print, to create a comprehensive and engaging experience for healthcare professionals.

• L.4 Best Virtual Event/Conference for HCPs

Honoring exceptional virtual or hybrid events designed to connect, inform, and engage healthcare professionals with valuable content and networking opportunities.

• L.5 Excellence in Personalized HCP Communication

Recognizing campaigns that leverage data and insights to deliver personalized, relevant messages or resources tailored to the individual needs of healthcare professionals.

• L.6 Best HCP Loyalty or Advocacy Program

Celebrating programs that foster long-term relationships with healthcare professionals, cultivating loyalty and advocacy through value-driven initiatives.

• L.7 Best Use of AI/Tech for HCP Engagement

Acknowledging innovative use of artificial intelligence (AI), augmented/virtual reality (AR/VR), or other cutting-edge technologies to enhance interactions and support healthcare professionals.

• L.8 Best Crisis Response Engagement with HCPs

Recognizing campaigns that demonstrated exceptional support and engagement with healthcare professionals during critical times, such as during pandemics or other healthcare crises, ensuring their well-being and continued effectiveness.

This category celebrates groundbreaking innovations and initiatives that lead the way in the health and wellness sector, from impactful product launches to technological advancements and sustainable solutions that shape the future of well-being.

• M.1 Best New Product Launch in Health and Wellness

Recognizing exceptional new product or service launches in the health and wellness sector that set new standards for innovation, effectiveness, and consumer impact.

• M.2 Most Impactful Health Innovation for Underserved Communities

Celebrating initiatives designed to improve access to health and wellness solutions for underserved or low-income populations, ensuring better care and well-being for all.

• M.3 Excellence in On-Ground Health Engagements

Honoring impactful grassroots health programs and campaigns that achieve outstanding outcomes through direct community engagement and on-the-ground efforts.

• M.4 Innovative Use of Technology in Product Launches

Acknowledging the creative and effective use of technology in launching health and wellness products, enhancing their reach, accessibility, and success.

• M.5 Sustainable Innovations in Health and Wellness

Recognizing eco-friendly or sustainable health and wellness products that contribute to global well-being while minimizing environmental impact, supporting both health and the planet.

This categories recognize the most innovative, impactful, and effective pharmaceutical marketing campaigns and initiatives across various categories. These awards celebrate the groundbreaking work done by brands in promoting prescription drugs, disease awareness, healthcare professional engagement, and more. Each category highlights achievements in creativity, strategy, and communication within the pharmaceutical industry. The awards aim to set a benchmark for excellence in pharmaceutical marketing, ensuring that the focus remains on enhancing healthcare outcomes and raising awareness.

• N.1 Best Brand Identity

Recognizing excellence in the creation and development of a distinct, memorable, and impactful brand identity for pharmaceutical products or companies.

• N.2 Best Integrated Campaign

Awarded to the campaign that seamlessly integrates multiple channels and mediums to deliver a cohesive and effective marketing strategy.

• N.3 Best Traditional Mediums

This category honors the best use of traditional marketing mediums like TV, print, radio, and outdoor for promoting pharmaceutical brands or products.

• N.4 Best Sustainability Campaign

Recognizing efforts made by pharmaceutical brands in promoting sustainable practices, whether in production, marketing, or product development, contributing to environmental and social betterment.

• N.5 Best Use of Brand/Product Awareness

Acknowledging campaigns that excel in raising brand or product awareness among healthcare professionals and consumers.

• N.6 Best Prescription Drug Campaign

Celebrating the most effective and creative campaigns focused on promoting prescription drugs and improving patient outcomes.

• N.7 Best Promotion to Healthcare Professionals

Honoring campaigns that effectively engage healthcare professionals, enhancing their knowledge and advocacy of pharmaceutical products.

• N.8 Best Promotion to Consumers

Recognizing campaigns targeting consumers, aiming to inform, educate, and influence decision-making on pharmaceutical products or services.

• N.9 Best Pharmaceutical Advocacy Campaign

Awarding campaigns that advocate for specific health causes, patients, or initiatives, influencing change in the healthcare ecosystem.

• N.10 Best Disease Awareness Initiatives

Recognizing campaigns that effectively raise awareness about specific diseases, their impact, and treatment options, thereby promoting early detection and better health outcomes.

• N.11 Best Pharmaceutical Marketing Campaign for Specialty Drugs

Honoring the most innovative and impactful marketing efforts for specialty drugs, often targeting niche patient groups with complex or rare diseases.

• N.12 Best Support Material Including Brochures and Sales Presentations

Awarded to the best-designed and most effective materials used in educating and engaging healthcare professionals and consumers, including brochures, sales presentations, and other collateral.

• N.13 Best Innovative Pharmaceutical Product Launch

Recognizing creativity and innovation in launching new pharmaceutical products, including strategies that engage healthcare professionals, consumers, and the general public.

• N.14 Best Direct-to-Professional Campaign: Branded/Unbranded

Acknowledging excellence in direct marketing campaigns aimed at healthcare professionals, whether promoting branded or unbranded content.

• N.15 Best Creative Campaign for Rx Products

Celebrating the most creative and innovative marketing campaigns specifically designed for prescription products, demonstrating originality and strategic impact.

• O.1 Best Hospital Branding Campaign

Recognizing the most effective branding campaign that establishes a unique identity for a hospital.

• O.2 Best Multispeciality Short Stay Surgery Hospital Chain

Awarding the top hospital chain specializing in short-stay surgeries across multiple specialties.

• O.3 Best Social Media Campaign Engagement

Celebrating the hospital with the most engaging social media campaign that drives audience interaction.

• O.4 Best Awareness Campaign

For the most impactful campaign raising awareness on health issues or hospital services.

• O.5 Best Use of Technology or AI in Patient Care

Honoring hospitals leveraging technology or AI to enhance patient care and services.

• O.6 Best Public Health Awareness or CSR Campaign

Recognizing hospitals making a significant social impact through health awareness or CSR initiatives.

• O.7 Best Use of Audio or Podcast in Marketing

Award for the hospital creatively using audio or podcasts for marketing purposes.

• O.8 Best Use of Traditional Mediums for Advertising

Recognizing effective use of traditional media like TV, print, and radio for hospital marketing.

• O.9 Best Print, OOH, or DOOH Advertisement

For the best print, outdoor, or digital outdoor ad campaign promoting a hospital.

• O.10 Best Digital Marketing Campaign

Celebrating the hospital with the most successful digital marketing strategy.

• O.11 Most Innovative Campaign

Awarding the most creative and groundbreaking marketing campaign in healthcare.

• O.12 Best Rebranding Initiative

Recognizing hospitals with successful and impactful rebranding efforts.

• O.13 Best Integrated Marketing Campaign

For the best campaign that seamlessly integrates multiple marketing channels.

• O.14 Best Multichannel or OmniChannel Marketing Campaign

Award for the most effective omnichannel marketing campaign.

• O.15 Best Medical & Wellness Centre

Honoring hospitals providing outstanding medical care with a focus on wellness.

• O.16 Best Use of Celebrity/Influencer for Promotion

Recognizing the hospital with the most successful use of celebrities or influencers.

• O.17 Best Regional Campaign

Award for the most effective regional marketing campaign tailored to a specific area.

• O.18 Best Multicity Campaign

Recognizing the hospital that executes the best campaign across multiple cities.

• O.19 Healthcare Excellence Award for Specialty Hospitals

For the specialty hospital demonstrating excellence in their specific healthcare field.

• O.20 Marketing Excellence Award for a Hospital

Award for the hospital that consistently excels in innovative and impactful marketing strategies.