Aakriti Thakur is a seasoned leader in brand marketing with a wealth of experience in brand building and business management. Her expansive background spans multiple verticals, from developing impactful brand narratives to driving business growth. Over the course of her career, she has consistently demonstrated an ability to elevate brands through innovative marketing strategies and a customer-centric approach.
With a keen eye for emerging market trends and a deep understanding of consumer behavior, Aakriti is known for her ability to craft tailored solutions that resonate with target audiences and drive measurable results. Her leadership style is rooted in collaboration and empowerment, fostering high-performing teams that work together to achieve common goals.
Passionate about delivering exceptional customer experiences, Aakriti combines creativity with a strong business acumen to ensure that every brand touchpoint aligns with organizational objectives. Whether launching new products or revitalizing established brands, she is committed to making a lasting impact on both the bottom line and brand reputation. As a visionary leader, she continues to inspire innovation, push boundaries, and create meaningful connections between brands and their audiences.

Keshav Biyani co-founded The Good Bug out of a desire to revolutionize gut and metabolic health. Part of the promoter family of the Future Group, his vision is to raise awareness of and reshape the conversation around gut health in India. Born and brought up in Mumbai, Keshav completed his schooling from Bombay Scottish School, Mahim. He then completed the International Baccalaureate programme at DY Patil International School, Worli and went on to pursue his Bachelors in Business Administration in Finance & Economics at Pennsylvania State University.
He went on to play a key role in creating brands across packaged food, beverages, home care, personal care and skincare in his role as Head of Home and Personal Care at Future Consumer Limited. An entrepreneur and visionary, Keshav has brought all of his experience to bear on establishing The Good Bug as the leader and pioneer in gut health in India. The company today stands as India's fastest-growing consumer health brand. Its portfolio spans a range of science-backed, effective, and clinically proven solutions spanning probiotics, prebiotics, and ferments that make gut care effortless
About the company
Founded in 2022 , The Good Bug is dedicated to transform gut health through a science-backed, honest, and transparent approach. The brand's mission is to make gut health simple, accessible, and help everyone take control of their wellness journey. Their extensive range includes clinically tested synbiotic formulas, probiotics, prebiotic fibers, a 14-day Detox formula, and our new Ferments collection featuring kombuchas, water kefirs, and fermented pickles. Designed for both adults and kids, the products combine powerful yet gentle natural ingredients with bacterial strains validated by multiple studies to support digestive health and overall well-being. With every product, the brand empower everyone to take charge of their health and wellness.
Vision Statement
● To revolutionize Gut Health & Wellbeing through cutting-edge probiotic innovation and high-quality products, thereby enhancing the well-being of their customers for a healthy and vibrant lifestyle.
● Believe in the power of gut microbiome and bacterial science and the impact it can have not only on digestive health but benefits way beyond that in metabolic health, women’s health, and cognitive well-being.
● Envision a future where everyone can experience the transformative power by getting access to the right products for optimal health and well-being.
Co-founders: Keshav Biyani and Prabhu Karthikeyan
https://thegoodbug.com/