(Regional Account Director - North)
ekta.sood@exchange4media.com+91 98730 89929
| Theme: Digital & Programmatic Everywhere: The Omnichannel Revolution |
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| 09:00am - 10:15am | Registrations | |
| 10:15am - 10:30am | Introduction & Welcome Address | Nawal Ahuja, Co-founder, exchange4media |
| 10:30am - 10:50am | Blending DigiTech & Marketing with Storytelling for Business Growth | Shankar Prasad, Founder, Plum Goodness Session Chair: Nawal Ahuja, Co-founder, exchange4media |
| 10:55am - 11:30am | Future Forward: Dynamic Creativity in Real-Time Digital Marketing Discussion Points: - A Leap from Banner Ads to Native Experiences - The Shift in Content Communication Formats for Better Reach - Thriving Business Growth with Digital & Programmatic - Stepping up Marketing Operations with Digital - The Sunset of Cookies: Embracing Real-Time Intent Data for B2C Marketing |
Chinmay Chandratre, Sr. VP - Media, FCB/SIX India Lawrence Suchitha, West Head - Sales, Hybrid Session Chair: Mihhiir Lakhani, Head of Marketing, NMIMS Global |
| 11:30am - 11:50am | Building a Transparent Future for Programmatic Media | Ashwin Padmanabhan, Chief Operating Officer-South Asia, GroupM |
| 11:55am - 12:25pm | New-Age Trends in Programmatic Advertising Discussion Points: - Trends in audience strategies - Planning strategies to improve media efficacy - Role of Retail media - Holistic measurement |
Abhishek Seth, Head of Media, Greater India (India, SL & BD), HP Karan Goel, Chief Marketing Officer, Sebamed Karthik Shankar , Head of Digital Trading, GroupM Session Chair: Ankur Rathi, Head-Amazon DSP, Amazon Ads |
| 12:25pm - 12:50pm | Drive Personalisation and Automate Media Buying with Programmatic | Bharat Khatri, Chief Digital Officer, APAC, Omnicom Media Group |
| 12:55pm - 01:30pm | Unveiling the 'How' Behind Programmatic Wins: Real World Programmatic Success Stories Shared by Brands & Agencies Discussion Points: - Challenges Faced by Brands & Agencies - Programmatic Solutions and Strategies - Success Stories and Results - Key Learnings and Best Practices |
Aditya Kumar, Head-Growth & Performance Marketing, Air India Sachin Mishra, Digital Marketing Lead, Cipla Health Saugata Bagchi, Head - Global Digital & Content Marketing, Tata Communications Tushar Gupta, SVP- Programmatic Growth & Partnerships, Amnet I Dentsu Session Chair: Vedavyas Badri, DVP - Programmatic, LS Digital Group |
| 01:30pm - 02:40pm | Lunch | |
| 02:45pm - 03:05pm | Blending DigiTech with Storytelling to Create a Forever Bond | Ajay Dang, President, Head - Marketing, UltraTech Cement |
| 03:10pm - 03:25pm | Introducing India's Rising AI-Powered Programmatic Growth Platform Discussion Points: - Introduction - Challenges that Marketers Face Today - How SurgeX & ReSurgeX Solve These ProblemsAbout SurgeX - About ReSurgeX - Platform Details - Closure |
Dev Thakkar, Solution Expert - ReSurgeX, Mobavenue Media Jayant Basantani, Vice President, India Business, Mobavenue Media Parth Parekh, Solution Expert - SurgeX DSP, Mobavenue Media |
| 03:30pm - 04:10pm | Cross Channel Integration: Programmatic TV, Audio, OOH Discussion Points: - The Benefits of Cross-Channel Integration - Programmatic Capabilities by Channel: TV, Audio, OOH - Real-world examples where brands achieved success through integrated programmatic campaigns across TV, Audio, and OOH - Overcoming Challenges and Best Practices - Emerging trends in programmatic advertising (AI, addressable DOOH, etc.) and their impact on cross-channel integration. |
Omkar Darekar , General Manager, Customer Growth & Engagement, Porter Sahil Rawal, Vice President - Brand Product Platforms Marketing, Max Life Insurance Shivalika Anand, AVP Sales, Lemma Suchi Jain, GM, Madison World Vignesh Narayanan, Vice President - Business Head, Media, JioAds Session Chair: Irvinder Kaur Ray, Executive Director, Deloitte India |
| 04:10pm - 04:30pm | Kotak Mahindra Bank: Mastering the Art of Integrating Commerce with Marketing | Kedarswamy Ravangave, Head of Marketing, Kotak Mahindra Bank Session Chair: Neeta Nair, Editor, IMPACT |
| 04:30pm - 05:30pm | Break & Registrations for Real-Time Awards 2024 | |
| 05:30pm - 07:30pm | Real Time Award ceremony commences | |
| 07:30pm Onwards | Drinks & Dinner | |
Ekta Sood
Neetu Gupta
Asha Rathi