Categories: e4m Real Time Programmatic Advertising Awards 2024

A. PROGRAMMATIC MARKETING

A01. Best First-Party Data Strategy by a Marketer

This category recognizes advertisers/brands using first-party data to launch a focused programmatic campaign.

A02. Best Use of Contextual Targeting

Recognizing campaigns that effectively leverage contextual signals for ad placement, enhancing relevance and engagement.

A03. Best Omnichannel Marketing Strategy .

This category awards the best Omnichannel strategy that has used programmatic buying to achieve campaign goals.

A04. Best Use of AI

This category is awarded to the best use of artificial intelligence in programmatic advertising by advertiser/brand.

A05. Best Effective/Measurable Campaign

This category recognizes the best programmatic campaign with biggest tangible impact on business objectives.

A06. Best Mobile Campaign

This category recognizes mobile campaign that has created most successful engagement in audience done by advertiser/brand using programmatic.

A07. Best Creative Campaign

This category recognizes the best ad creative of the year.

A08. Best Innovative Marketing Campaign

This category recognizes the most innovative programmatic marketing campaign done by advertiser/brand.

A09. Best New Product Launch Campaign

This category recognizes the campaign that has been most successfully launched for a brand, product or service.

A10. Best Branding Campaign

This category recognizes the best branded content series that has achieved success and garnered maximum engagement.

A11. Most Effective Brand Experience

This category awards the best work by advertiser/brand for campaigns that has resulted increase in perception, change in customer attitudes, commercial successes, transcendence to the digital space and more.

A12. Most Impactful Privacy-First Campaign

Highlighting campaigns that prioritize user privacy while achieving strong performance, demonstrating the feasibility of privacy-conscious advertising.

A13. Most Effective Cross-Device Campaign

Recognizing campaigns that seamlessly reach and engage users across multiple devices, optimizing the user journey.

A14. Best Use of Programmatic for Social Good

Highlighting campaigns that utilize programmatic advertising to drive positive social impact or raise awareness for important causes.

B. AGENCY & PUBLISHER

B01. Best Display Ad Campaign

This category recognizes successful display/banner with most conversions.

B02. Best Mobile Ad Campaign

This category recognizes successful mobile display and in-app ads with most conversions.

B03. Best Video Ad Campaign

This category recognizes successful pre-roll ads on YouTube and other video platforms.

B04. Best Connected TV/OTT Ad Campaign

This category recognizes successful ad campaigns through streaming TV services.

B05. Best Native Ad Campaign

This category recognizes successful ad content that blends into surrounding editorial content.

B06. Best Creative Optimization Strategy

Recognizing agencies that demonstrate excellence in using data and technology to optimize creative assets for maximum performance.

B07. Most Innovative Programmatic Trading Strategy

Celebrating agencies that push the boundaries of programmatic buying and selling with unique and effective approaches.

B08. Best Paid Search Ad Campaign

This category recognizes successful campaign that has engaged the target audience with the help of search engine marketing.

B09. Best Programmatic Out-Of-Home Activation

This category recognizes successful campaign that has engaged through digital out-of-home (DOOH) ads, voice ads, wearable ads, and other emerging ad channels.

B10. Best Use of Data by an Agency

This category recognizes agencies for driving the success of a campaign through planning, personalization, unification and integration of data.

B11. Best Use of Technology by an Agency

This category recognizes the best technology solutions used by the agency for programmatic campaigns.

B12. Best Digital Campaign

This category recognizes the most effective and innovative use of digital media buying or selling in a B2C or B2B, single or multi-channel campaign.

B13. Best Use of Branded Content

This category recognizes branded content used by agency to improve the success of the brand.

B14. Best Omni-Channel Campaign

This category recognizes agencies who have demonstrated how they have bought and implemented a omnichannel campaign successfully.

B15. Best Cross Platform Campaign

This category recognizes agencies who have demonstrated how they have bought and implemented a multi-channel campaign with innovative strategies, value to the client and its effectiveness.

B16. Best Ad Ops Team

The category recognizes the best ad ops team in the programmatic ecosystem who have demonstrated effective use of tech, efficient execution & optimisation, and performance uplift.

B17. Best Agency-Publisher Partnership

Acknowledging successful collaborations between agencies and publishers that result in exceptional campaign outcomes.

B18. Best Publisher Data Strategy

Highlighting publishers that have developed innovative and effective strategies for leveraging their first-party data to drive advertising revenue.

B19. Best Publisher First-Party Data Platform

This category recognizes publishers using first-party data platform in the most effective way.

B20. Best Use Of Technology By A Publisher

This category recognizes publishers using technology driven solutions for selling ad space.

B21. Excellence In Mobile App Monetization

This category recognizes publishers with phenomenal growth in mobile app monetization by building audiences and creating commercial opportunities.

B22. Most Innovative Publisher

This category recognizes publisher who has demonstrated innovation and sophistication in understanding content strategy as part of audience development and their contribution has helped with real impact on business performance.

B23. Most Effective Use of Programmatic Guaranteed

Recognizing campaigns that successfully leverage programmatic guaranteed deals for premium inventory and brand safety.

C. TECHNOLOGY / SERVICE PROVIDER

C01. Best CTV/OTT Advertising Platform

Acknowledging the leading platforms that enable advertisers to reach and engage audiences on connected TV and over-the-top (OTT) devices.

C02. Best Video Technology For Media Suppliers

This category recognizes the leading ad serving solutions for video to the media suppliers.

C03. Most Innovative Ad Verification Technology

Highlighting technologies that provide advanced solutions for ensuring brand safety, viewability, and fraud prevention in programmatic advertising.

C04. Best Data Technology

This category recognizes the leading platform with quick solutions on data integration and optimization.

C05. Best Demand-Side Technology

This category recognizes the leading demand side platform for programmatic advertising.

C06. Best Seller-Side Technology

This category recognizes the leading seller side platform for programmatic advertising.

C07. Best E-commerce Technology

This category recognizes the technology platforms enhancing online shopping experience with programmatic advertising.

C08. Best Measurement or Analytics Capability

This category recognizes the programmatic technology platforms that help marketers to set the most advanced campaign configurations, spot a predicted result and measurement.

C09. Best Cookieless Identification Technology

This category recognizes the leading cookieless identification technology that focuses on first-party data collection and behavior analysis.

C10. Best Monetization Platform for Publisher

This category recognizes the leading platforms that allows publishers to monetize via relevant and highly contextualized ads.

C11. Best Programmatic Creative Optimization Platform

Recognizing platforms that empower advertisers to dynamically optimize creative assets for different audiences and contexts.

C12. Best Retail Media Platform

Celebrating platforms that enable retailers to effectively monetize their digital properties through programmatic advertising.

C13. Most Innovative Use of Machine Learning in Programmatic

Acknowledging companies that leverage machine learning algorithms to drive significant improvements in campaign performance and efficiency.

D. STELLAR AWARDS

D01. Most Effective Programmatic Media Partnership

This category celebrates brands that have shown outstanding results in a partnership or collaboration. The nominations that demonstrate how the strategy was designed to be mutually beneficial to both parties and the positive outcomes the partnership achieved. Whether that is increased reach, an increase in sales, or a change in perception.

D02. Programmatic Rising Star

Recognizing a young professional who has demonstrated exceptional talent and potential in the field of programmatic advertising.

D03. Programmatic Marketer of the Year (nominations not invited)

The winner will be decided on the basis of the total number of points won by the advertiser/brand in the sub-categories.

D04. Programmatic Agency of the Year (nominations not invited)