B. AGENCY & PUBLISHER

B01. Best Display Ad Campaign

This category recognizes successful display/banner with most conversions.

B02. Best Mobile Ad Campaign

This category recognizes successful mobile display and in-app ads with most conversions.

B03. Best Video Ad Campaign

This category recognizes successful pre-roll ads on YouTube and other video platforms.

B04. Best Connected TV/OTT Ad Campaign

This category recognizes successful ad campaigns through streaming TV services.

B05. Best Native Ad Campaign

This category recognizes successful ad content that blends into surrounding editorial content.

B06. Best Digital Audio Ad Campaign

This category recognizes successful and well-placed audio ad campaigns done through podcasts or streaming radio services.

B07. Best Paid Social Ad Campaign

This category recognizes successful campaign that has engaged the target audience on various social media platforms.

B08. Best Paid Search Ad Campaign

This category recognizes successful campaign that has engaged the target audience with the help of search engine marketing.

B09. Best Programmatic Out-Of-Home Activation

This category recognizes successful campaign that has engaged through digital out-of-home (DOOH) ads, voice ads, wearable ads, and other emerging ad channels.

B10. Best Use of Data by an Agency

This category recognizes agencies for driving the success of a campaign through planning, personalization, unification and integration of data.

B11. Best Use of Technology by an Agency

This category recognizes the best technology solutions used by the agency for programmatic campaigns.

B12. Best Digital Campaign

This category recognizes the most effective and innovative use of digital media buying or selling in a B2C or B2B, single or multi-channel campaign.

B13. Best Use of Branded Content

This category recognizes branded content used by agency to improve the success of the brand.

B14. Best Omni-Channel Campaign

This category recognizes agencies who have demonstrated how they have bought and implemented a omnichannel campaign successfully.

B15. Best Cross Platform Campaign

This category recognizes agencies who have demonstrated how they have bought and implemented a multi-channel campaign with innovative strategies, value to the client and its effectiveness.

B16. Best Ad Ops Team

The category recognizes the best ad ops team in the programmatic ecosystem who have demonstrated effective use of tech, efficient execution & optimisation, and performance uplift.

B17. Best Buy Side Team or Agency

This category recognizes the best agency or consultancy who work in buy side advertising.

B18. Best Sell Side Team or Agency

This category recognizes the best agency or consultancy who work in sell side advertising.

B19. Best Publisher First-Party Data Platform

This category recognizes publishers using first-party data platform in the most effective way.

B20. Best Use Of Technology By A Publisher

This category recognizes publishers using technology driven solutions for selling ad space.

B21. Excellence In Mobile App Monetization

This category recognizes publishers with phenomenal growth in mobile app monetization by building audiences and creating commercial opportunities.

B22. Most Innovative Publisher

This category recognizes publisher who has demonstrated innovation and sophistication in understanding content strategy as part of audience development and their contribution has helped with real impact on business performance.

C. TECHNOLOGY / SERVICE PROVIDER

C01. Best Social Marketing Platform

This category recognizes the tool or platform that best manages the and scales post creation and publication.

C02. Best Video Technology For Media Suppliers

This category recognizes the leading ad serving solutions for video to the media suppliers.

C03. Best Account Support by a Technology Company

This category recognizes the leading teams backing ad placement, campaign optimization, performance tracking, campaign creative design, media buying, and more.

C04. Best Data Technology

This category recognizes the leading platform with quick solutions on data integration and optimization.

C05. Best Demand-Side Technology

This category recognizes the leading demand side platform for programmatic advertising.

C06. Best Seller-Side Technology

This category recognizes the leading seller side platform for programmatic advertising.

C07. Best E-commerce Technology

This category recognizes the technology platforms enhancing online shopping experience with programmatic advertising.

C08. Best Measurement or Analytics Capability

This category recognizes the programmatic technology platforms that help marketers to set the most advanced campaign configurations, spot a predicted result and measurement.

C09. Best Cookieless Identification Technology

This category recognizes the leading cookieless identification technology that focuses on first-party data collection and behavior analysis.

C10. Best Monetization Platform for Publisher

This category recognizes the leading platforms that allows publishers to monetize via relevant and highly contextualized ads.

C11. Best Publisher-Side Data Platform

This category recognizes the leading data management platforms for publishers.

D. STELLAR AWARDS

D01. Most Effective Programmatic Media Partnership

This category celebrates brands that have shown outstanding results in a partnership or collaboration. The entries that demonstrate how the strategy was designed to be mutually beneficial to both parties and the positive outcomes the partnership achieved. Whether that is increased reach, an increase in sales, or a change in perception.

D02. Programmatic Marketer of the Year (Entries not invited)

The winner will be decided on the basis of the total number of points won by the advertiser/brand in the sub-categories.

D03. Programmatic Agency of the Year (Entries not invited)

The winner will be decided on the basis of the total number of points won by the advertiser/brand in the sub-categories.