Rules & Regulation

The Indian Digital Marketing Awards 2025 (hereafter referred to as IDMA 2025) recognize excellence by organizations and individuals for their work in India's growing digital media sector.

The submission of the entry form assumes that you have carefully read the IDMA 2025 terms and conditions and agree to abide by them.

Eligibility

  • The Indian Digital Marketing Awards (IDMA) 2025 - Campaigns submitted should be active in the marketplace between 0000 hours February 1st, 2024 and 23.59 hours January 31st, 2025.
  • The e4m IDMA 2025 assumes all entries are original and the entrant either owns the work or has permission from a client or other appropriate party to enter the work, with all rights granted therein. However a letter of declaration from the client/ marketing head stating the entries submitted is original and authorized work. Incase if entry is submitted for self then the marketing head to certify the same. If any entry is found to be plagiarized, the entry will be disqualified.
  • In the event that a campaign runs over an extended period of time (with multiple implementation dates), it is the responsibility of the entrant to provide adequate proof of the campaign’s evolution from year to year.
  • Only one party may enter an entry, i.e. either the agency or client may enter a piece that both parties have worked on, but not both.
  • The entry form for IDMA 2025 is available online and must only be submitted online with all the relevant details that are being asked for. The organizers will not be responsible for any incorrect or incomplete information
  • The IDMA staff may contact the agency/client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
  • To protect the integrity of the judging, do not include the agency name except where asked on the entry form. Any mention of the submitting agency in the body of the entry form is grounds for disqualification. The only exception would be for agency self- promotion campaigns.
  • Entries will not be considered completed until full payment has been made.

Deadlines & Fees

SUBMISSION DEADLINES
Enter before: Entry fees
Early Bird Deadline | January 15, 2025 INR 21,000*/Entry
On Time Deadline | February 15, 2025 INR 24,000*/Entry
Extended Deadline | March 30, 2025 INR 25,000*/Entry
* Taxes as applicable

Entry Fees for the SMB Companies- 17,000/ entry + GST

Entry fees for the Start-Ups Companies- 14,000/ entry + GST

Payment Related Instructions

  • The payment can be made through cheque, demand draft or RTGS payment mode.
  • The payment for IDMA 2025 should be done in the name of “Adsert Web Solutions Private Limited” Bank Details:
    • Beneficiary Name : ADSERT WEB SOLUTIONS PVT LTD
    BANK NAME : HDFC Bank
    A/c No. : 50200044400435
    A/c type : Current
    IFSC : HDFC0000003
    Branch : K.G. Marg, New Delhi-110001
  • Cheque should be sent in favour of ‘Adsert Web Solutions Private Limited’ and must reach our Delhi/NCR office at D- 40 4th floor, Sector 2, Telephone: 0120-4007700 by the last date of acceptance of entries. Please address envelope containing cheque(s) to Ms. Shradha Srivastava and clearly super scribe envelope with 'IDMA 2025 ENTRY FEE'.
  • Non-Delhi / non-payable at par cheques will NOT be accepted. The entry fees cannot be submitted in cash.
  • Entry will be accepted only on realization of payment via credit/debit card or cheque(s).
  • No refunds will be made, once payment is submitted.
  • The forms can be submitted online 24x7.
  • We repeat: Entry fees (and entries) will not be accepted for Hall of Fame awards.
  • Upon payment completion one must send the scanned copy of cheque/dd/receipt along with total number of entries uploaded to shradha.srivastava@exchange4media.com.

Guidelines to complete the entry form

  • NO CHANGES IN THE FORM WILL BE MADE BY THE E4M TEAM ONCE IT IS SUBMITTED OR IS PRESENTED TO THE JURY (The same information will appear on the trophy, shortlist page, winners page or any other site where the winners details will be reflected)
  • The form must be filled in English only.
  • A creative URL is MANDATORY. A video/ powerpoint showcasing how you brought your idea to life. This video/ powerpoint should summarize the Strategy, Creativity and Innovation, Execution and Results of your entry. This clip will be viewed by the judges during the judging sessions. If your entry is a winner, the clip will also be used at the IDMA Gala, at the traveling IDMA Gallery, on IDMA website, and for media purpose. Please indicate when you enter your submission if there are reasons, such as music licensing, that restrict your video showcase from being shown at or after the Gala.
  • The PowerPoint and/or Video will need to be uploaded through Google Drive or Youtube and the URL needs to be provided on the Creative Material URL Field. The File Size should not exceed 2 MB (For PowerPoint and maximum of 10 slides) or 2 minutes (For Videos) maximum. Also make sure to change the settings to “public/ Anyone with the link” if submitting through google drive.
  • Video needs to be shared in AVI or MPEG4 format, whichever is applicable or both. In case of any image, it needs to be shared in a PPT Format only.
  • The justification must be entered in the space provided on the form. It can be written in point form. Refer to the Criteria section which includes eligibility requirements and judging criteria for each category. Think about how your campaign excels in the following areas: Strategy, Creativity and Innovation, Execution and Results. Please be as specific and as concise as possible.
  • Please carefully check and re-check the name of the campaign, client and agency you have entered. If you are shortlisted or a winner, the same will be published on our website exactly as you have typed them here
  • Entries to be submitted under Product, Services, Corporate or Films/ TV Shows/ News Shows/ Films in respective sub categories.
  • Entrants are expected to ascertain that the entries put up on the web can be viewed on multiple browsers and platforms (including the Mac). The organizers will not contact entrants in case an entry cannot be viewed. The works should be resident on the microsites till May 19th, 2025.
  • Please avoid requirement of username and password for viewing of provided material, in case such is required, kindly mention the same very clearly in the covering note.
  • There is no limit to the number of entries a digital/creative agency, organization, or individual can send us but an all-inclusive, non-refundable entry fee should be sent after submitting the entry or can be paid online through debit or credit card
  • For mobile campaigns and apps that need to be viewed on devices like iPads and iPhones, the entry must be accessible on the device. In case the device for which an app has been made is not available easily with the organizers and or jury, the organizers may write to the entrant and request for making available the device on the date of judging in Delhi/ NCR office.
  • For social media campaigns that are no longer active, screenshots and text of messages must be highlighted on a microsite.
  • - ‘IDMA person of the Year’ category is open for entries and nominations by the jury. - We are not accepting entries for the ‘Hall of Fame’ categories of the India Digital Marketing Awards 2025. No entry and no entry fee should to be sent for the same. The winners for the Hall of Fame categories will be decided based on the scores accrued through winning under the other 5 major categories A. Web/ B. Mobile & Tablets/ C. Social Media/ D. Search & PPC Campaigns/ E. Special Awards.
  • If you do not view a 'Success' screen after submission of an entry, there has been an error at the backend. Please resubmit the entry. On the submission of an entry, other than the success screen, you will also be sent an email acknowledging your entry with the details you have entered. Note in case we receive two entries for the same work, only the one received last will be considered for judging.
  • Delegate registration is independent of submission of entries.

Judging

  • Judging is done in two stages:
  • Pre- Screening: The Screening Council will preview and score all entries. The Top 5 Finalists under each category (except for IDMA Person of the Year) will move onto the next round of judging.
  • Final Jury meet: After pre-screening, from the selected shortlist under each category, judges will select a winners for every category.
  • Please make your submission concise but provide enough relevant background information to enable the judges to make an informed choice.
  • The Jury decision will be final. In the event of a conflict of interest, the concerned jury member will abstain from judging the category.
  • Every care will be taken of the material submitted but the organizer will accept no responsibility for loss or damage.
  • All shortlisted entries may not become final winners
  • The exchange4media Group is a mere custodian of The Indian Digital Marketinga Awards 2025. At no stage of the jury meetings will anyone from the exchange4media Group team be part of the decision-making process.
  • All entries submitted will become a property of the exchange4media group. Submission of entry also authorizes the exchange4media group to use images and/or audio/video clips of up to 2 minutes from a single entry for use on broadcast television (free-to-air, pay, cable, satellite, DTH, FTA, mobile, out-of-home, internet or any other digital medium for the purpose of promoting or reporting the awards) with due credits.

Disclaimer Click Here

Disclaimer

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Adsert Web Solutions Private Limited (“Adsert”) organizes/supports various awards contests for excellence inter alia, in the fields of advertising, marketing and media. As part of the nomination and award process, Adsert encourages users to digitally submit their entries on https://e4mevents.com/idma-2019/ by submitting your work/entries/ideas or any other data (“Submissions”) or authorizing a third party to do so on your behalf, you agree to be bound by the terms and conditions of use of https://e4mevents.com/idma-2019/, in this regard, including any additional terms applicable to the awards contest(s) in respect of which the submission has been made;

Confirm that you meet all eligibility requirements for the awards contest(s) in respect of which the Submissions has been made warrant and represent that you are the sole author and/or creator of the Submission and/or hold the exclusive intellectual property rights therein at the time of submission thereof, that your Submission does not violate any applicable laws, and that you have no reason to believe that your Submission infringes or violates any intellectual property rights of a third person. In the event the Submission contains any material or elements that are not owned by you and/or which are subject to the rights of third parties, including but not limited to intellectual property rights, if any, you will be under an obligation to procure any and all declarations, undertakings and/or consents necessary from the actual owner/author/developer/creator, to permit the submission of the Submission without additional compensation. Failure to provide such declarations, undertakings and/or consents or discovery by Adsert in future that submission of any Submission was unauthorized in terms of this Clause, would result in disqualification/rejection of such Submission from the award process;

explicitly grant Adsert, its licensees, affiliates, partners, subsidiaries, agents, employees, sponsors and its assigns (collectively referred as “Authorized Parties”) without any credit or compensation to you, an irrevocable, worldwide, royalty-free, and non-exclusive license, to use, reproduce, copy, scan, edit, distribute, publish, translate, publicly display and create a derivative work from the Submissions for the purposes of publishing award results, propagating the awards contest(s), advertising, exhibitions, screenings, marketing, broadcasts and promotion whether in print or media now known or hereafter created, including but not limited to publication in journals, catalogs, books, brochures, blogs, and websites, at Authorized Parties’ discretion, without consideration or notification to, or permission from, you, and for this purpose, you undertake to indemnify and keep the Auhtorised Parties and their respective directors, employees, assigns, agents, members etc. fully indemnified, at all times from and against all actions, proceedings, claims, demands, costs (including without prejudice to the generality of this provision legal costs of a solicitor firm) awards, damages, losses, claims or liabilities of any third party for, including without limitation, any infringement of any intellectual property rights or otherwise, arising as a result of use, publication, distribution, etc. of the Submissions in any

manner whatsoever. In the event there is a claim or objection made by any third party, court or any other judicial and non judicial authorities on any matter or aspect pertaining to the Submissions published, distributed or used by Adsert in terms hereof, or in respect of its intellectual property for any reason, then any and all such claims, costs, penalties, legal expenses or objections etc. shall be your sole and exclusive liability;

agree to and authorize the Authorized Parties to screen and/or publish the Submissions as awards contest entries and winners, and use/publish their names and/or branding along with all advertising and marketing of or related to the awards contest(s) in respect of which the Submission was made, in association with the Submission. You further agree that personal data, especially your name, address and other personal details, as may be provided by you to Adsert at the time of making the Submission, may be processed, shared and otherwise used for the purposes and within the context of the awards contest(s) and any other purposes outlined herein, the data may also be used by Adsert to verify your identity, postal address and telephone number or to otherwise verify your eligibility to participate in the awards contest(s);

acknowledge that Authorized Parties or their directors, agents or employees shall not be liable for any direct, indirect, consequential, incidental, special or punitive damages or any damages whatsoever, including without limitation, damages for loss of data, reputation or profits arising out of or in any way connected with the use and publication of Submissions by the Authorized Parties, including whether as part of the awards contest process or as part of any publishing, marketing or advertising endeavours post declaration of the winning Submissions, or for any theft or destruction of or unauthorized access to awards contest entries or entry forms, or alteration of entries or entry forms, or for any use of www.exchange4media.com or any materials or software available thereon, or for any computer virus, Trojan horse, malware, time bomb, worm, spyware, adware, malware, bot, any automated system, such as scripts, or any other harmful component or any failure of performance, error, omission, interruption, delay in operation or transmission due to, arising out of or otherwise attributable to the use of www.exchange4media.com or during or post uploading of Submissions thereon;

specifically agree and acknowledge that Adsert makes no representations or warranties, and shall not be held liable in any manner, in respect of qualification and/or selection or winning Submissions and as to the completeness, accuracy, adequacy, currency or reliability of any content published, distributed, translated, publicly displayed by Adsert or any other Authorized Parties in connection with organization of and participation in the award contest(s), details of the Submissions and you, or results of the awards contest(s), or any other matter connected herewith.

  • All entries submitted will become a property of the exchange4media group. Submission of entry also authorizes the exchange4media group to use images and/or audio/video clips of up to 2 minutes from a single entry for use on broadcast television (free-to-air, pay, cable, satellite, DTH, FTA, mobile, out-of-home, internet or any other digital medium for the purpose of promoting or reporting the awards) with due credits.

Please contact:

Shradha Srivastava: +91 87501 24702 |

Tanju Kumari: +91 70456 46678 |