Most creative banners including HTML, GIF. At most three banners to be sent as part of an nomination. The nomination may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.
This may include page-take overs, expandable ads, floating ads, pop-ups, sidekick ads and any other form of rich media-with or without video. Judges will look for creativity, innovation, impact, design, copywriting, use of the medium and memorability of the ad. The nomination may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.
An idea that not only branded but also conveyed a relevant message that benchmarked the content of the campaign in the form of images / text ads/ social media ads and more. The content should fit with the brand values, strategy and clearly address the marketing challenge. This may include videos, blogs, infographic, e-books, case studies, photo journals, and any other digital tool that promoted brands, products or services.
Most innovative and creative website created to promote a particular product/ service, Organization/ Company, Films/ TV show/ News Show/ Events or an Organization/ Company which works for a social cause. Websites may provide information and or promote, market or sell and are a point of contact for products, services, corporate, companies or individuals involved in on or offline commerce. The layout, ease of navigation, images, visual design - aesthetic, functioning, graphics, etc. will be looked at for evaluation.
The Best use of Web based games/ Gaming as a tool for advertising to promote your own brand or other brand/s. The nomination may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.
The judges will look for tangible proof on brand recall and mapping, using innovative/ creative methods of user engagement and brand promotion.
Best use of a one on one direct response campaign on any digital media.
With the spike in the viewership of OTT platforms, marketers are using web films to build engagement with their target audience. This novel marketing tactic is used for niche targeting and we are looking for the ones that have done exemplary work in this domain.
For the most effective and creative use of short form video by a brand, agency or organization in a digital marketing campaign. Videos must be less than a minute in length to qualify.
WAP sites and HTML sites for normal mobile devices and Android/ IOS / other Sites/ Html for normal phones, smart phones, tabs, iPhone devices. The nomination may be under any one of the following Product/ Services/ Corporate and or Films/ TV Shows/ News Shows/ Events.
Best 'app' developed for regular mobile, smart phone, iPhone and tablets. Apps that allow real-world activities to be done on the go/ or developed to encourage social practices and distribution of entertainment content / or the best gaming app developed. These may include apps which help consumers perform e-commerce and retail sales of any products or services, get doorstep delivery of groceries, F&B, gadgets, electronic items, fashion and accessories etc., find jobs, locate housing, buy and sell commodities etc. or otherwise facilitate typically offline activities from a mobile device. Further these may be offshoots of established broadcast or online news and entertainment operations, or developed specifically for the mobile device. The idea, usability, navigation, engagement created by the app will be evaluated by the Jury.
Mobile marketing campaign featuring new or ground breaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution. What impact does the campaign have on the market, if any? How did consumers receive the campaign? What was your strategic objective? (Increased market share, brand awareness, time engaged with the brand, sales, leads), Who was your intended target audience? What was your creative and media strategy? How creative or sophisticated was the campaign in its use of mobile media? The scale of the campaign should be mentioned.
A campaign that extensively used Mobile for marketing which led to a successful promotional campaign resulting in increased customer activity, revenue and engagement. In case, other advertising mediums were also engaged for the same campaign, Mobile should be the predominant medium of the campaign.
Mobile screens are fast becoming the default playground for consumer interaction. The ones that excel at it know how to engage customers in this era of distraction. Looking for the tech wizards in this space.
For today’s enterprise, it is important to be connected, but even more so for today’s consumer to be always connected to business in many ways is critical. Brands that have mastered this art are welcome to apply for those campaigns that span two or more mobile channel like SMS, WhatsApp, In-App, programmatic, App push
Brands are spending top dollars on mobile marketing like never before and using it as an effective channel to drive sales. If you have a success story of using mobile to drive sales, this one's for you.
By choosing cross-platform enterprise mobile app development, companies receive the significant benefits of faster turnaround time, lower costs, a quick deployment, and ease of ongoing management. Share your work with us if you have a compelling campaign on these lines.
The Jury will look for the technology used and the analytics.
An innovative campaign that has achieved outstanding results in search engine marketing - SEM (will include the quality of Search engine optimization- SEO, pay-per-click - PPC, local listing and social media optimization - SMO). Jury will be looking for work that can demonstrate delivering best practice showing an innovative approach to search. All supporting material to be uploaded in pdf format, with maximum of 4 pages.
For a campaign that has achieved outstanding results using PPC (pay-per-click) advertising. The Jury will look for the technology used and the analytics.
Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a product. This may or may not be in sync with non-digital media.
Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a corporate. This may or may not be in sync with non-digital media.
Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a social cause through a digital campaign or product. This may or may not be in sync with non-digital media.
Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a product. This may or may not be in sync with non-digital media.
The jury will judge on the basis of, does the brand extensively track digital analytics, how was this linked back to the campaign and use of the same through programmatic buying of media. Judges will look for how the use of programmatic technology has delivered in the space, and what measurable results and/or competitive advantage it has given for the client.
The category invites entries which have used the most effective way to communicate gender sensitivity/inclusiveness/equitable nature by a brand or company. Campaigns which have been submitted in previous category can also enter here and will be judged specifically for gender sensitivity.
This category recognises the best campaign for commerce that clearly connects promotion with purchase, footfall or traffic whether for the traditional retail physical store or non-traditional retail such as online or mobile. It may show how non-traditional commerce intersects with traditional retail to enhance the customer experience so long as there are substantial results. Tangible figures should be shared.
Display out of the box thinking in implementing the campaign. It could be a digital solution for a change in the society or specific industry and/or use of technology in such a way that it broadens the dimensions of the Business through application/ website/ campaign/ product.
Artificial Intelligence is the single biggest driver of change in technology today. This award recognises campaigns that have used AI to achieve a result that’s demonstrably better than if another method had been used. Entries must demonstrate a clear understanding of what type of AI was used and how it was implemented. Beyond the campaign, AI can be used for website optimisation, data management or even the management, crafting and deployment of online marketing. If you can demonstrate that your AI has produced demonstrably better results and performance for a brand, this category is for you.
This award recognises the most creative and effective use of AR or VR in a campaign or branded platform. This category will not only be judged on the quality of the experience but also its effectiveness in generating results and engagement.
This rewards a branded experience that makes use of technology in an innovative way that wows consumers, helping create more fans for the brand.
This award recognises game-changing innovations created as part of a brand campaign or branding initiative. It can be an offline campaign integrated with online or a product wherein technology has amplified the reach/ branding/ ROI measurement. Entrants must be able to demonstrate that the work made a difference to the bottom line. The winning nomination must also be able to demonstrate how the tech was used effectively to further brand goals or solve brand problems.
This award celebrates agencies and tech providers who have enabled brands to give their consumers an engaging, personalised and targeted brand experiences using proximity technology or location-based data. Open to agencies of all persuasions, and tech providers.
Looking for hassle free and highly engaging apps that have customers at heart and can operate across different platforms, channels, and operating systems with ease
Omni channel marketing provides customers with a completely seamless and integrated shopping experience, from the first touch point to the last. How have you used it to leverage your brand connect?
Data-driven marketers use customer data to predict their needs, desires and future behaviours. Such insight helps develop personalized marketing strategies for the highest possible return on investment. If your campaign has relied on this data driven approach and created winning stories, it's time your work should be celebrated too.
Native advertising works. Consumers look at native ads 53% more than display ads. Native ads create an 18% increase in purchase intent, and the visual engagement with native ads is the same, and even slightly higher, than the original editorial content. If you have used native advertising in a most impactful way, let others see your work too.
This award recognizes an outstanding Digital Out-of-Home (DOOH) campaign that has effectively leveraged technology, data and creativity to engage audiences in an impactful way. The winning campaign should demonstrate innovation in digital display technology, strategic use of real-time data, audience targeting, and seamless integration across physical and digital touchpoints.
This award recognizes an individual or organization that has demonstrated outstanding innovation and impact through the use of Artificial Intelligence in marketing. The winner should showcase how AI technologies—such as predictive analytics, machine learning, personalization engines, chatbots, generative AI, or AI-driven DSPs—have been successfully integrated into marketing strategies to drive measurable growth, improve customer experience, or optimize campaign performance. The recipient is seen as a pioneer pushing the boundaries of marketing automation and data intelligence to create smarter, more effective marketing.
SMB companies here refers to organisations whose annual turnover is less than Rs. 1000 Crore
An idea that not only branded but also conveyed a relevant message that benchmarked the content of the campaign in the form of images / text ads/ social media ads and more. The content should fit with the brand values, strategy and clearly address the marketing challenge. This may include videos, blogs, infographic, e-books, case studies, photo journals, and any other digital tool that promoted brands, products or services.
Most innovative and creative website created to promote a particular product/ service, Organization/ Company, Films/ TV show/ News Show/ Events or an Organization/ Company which works for a social cause. Websites may provide information and or promote, market or sell and are a point of contact for products, services, corporate, companies or individuals involved in on or offline commerce. The layout, ease of navigation, images, visual design - aesthetic, functioning, graphics, etc. will be looked at for evaluation.
WAP sites and HTML sites for normal mobile devices and Android/ IOS / other Sites/ Html for normal phones, smart phones, tabs, iPhone devices. The nomination may be under any one of the following Product/ Services/ Corporate and or Films/ TV Shows/ News Shows/ Events.
Best 'app' developed for regular mobile, smart phone, iPhone and tablets. Apps that allow real-world activities to be done on the go/ or developed to encourage social practices and distribution of entertainment content / or the best gaming app developed.
Brands are spending top dollars on mobile marketing like never before and using it as an effective channel to drive sales. If you have a success story of using mobile to drive sales, this one's for you.
Engaging consumers and creating a stronger community in terms of engagement with innovative use of social media platforms like Facebook, LinkedIn, Instagram etc., Integration of Social media platforms and complete optimization of the use of social media in core business process. The concept, elements used, viral generated will be evaluated by the Jury. The nomination may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.
Campaigns that have resulted in creating high impact, brand recall and deep rooted customer engagement
The jury will judge on the basis of, does the brand extensively track digital analytics, how was this linked back to the campaign and use of the same through programmatic buying of media. Judges will look for how the use of programmatic technology has delivered in the space, and what measurable results and/or competitive advantage it has given for the client.
Display out of the box thinking in implementing the campaign. It could be a digital solution for a change in the society or specific industry and/or use of technology in such a way that it broadens the dimensions of the Business through application/ website/ campaign/ product.
This award celebrates agencies and tech providers who have enabled brands to give their consumers an engaging, personalised and targeted brand experiences using proximity technology or location-based data. Open to agencies of all persuasions, and tech providers.
Looking for hassle free and highly engaging apps that have customers at heart and can operate across different platforms, channels, and operating systems with ease.
PPC has evolved a lot from the days of extensive keyword lists and manual bid changes in a transparent auction. The increased technological influence, the use of scripts and feeds, and ability to target individuals over keywords has transformed PPC as an advertising channel. We are looking for the best of best, where businesses have made the most of the new innovations for maximum effect.
Whether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry. Show us why your campaign deserves the title of Best SEO Campaign.
Most creative banners including HTML, GIF. The nomination may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.
This may include page-take overs, expandable ads, floating ads, pop-ups, sidekick ads and any other form of rich media-with or without video. Judges will look for creativity, innovation, impact, design, copywriting, use of the medium and memorability of the ad. The nomination may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.
Start-Ups refers to those companies who are Registered & Headquartered in India and are under the age of 5 years.
This award shall acknowledge the entrepreneurial venture, enterprise or property in the Marketing services space which has attained success, popularity and acclaim for its services rendered in a short span of 3-5 years. The Start-up must have been registered and started its operations only on or after 1/04/2017.
This award will recognize innovations that have the potential to launch a business.
Recognize the best startup that offers a product or service as a solution to society - Environment, water, drainage, etc.
For a campaign that has achieved outstanding results using PPC (pay-per-click) advertising. The Jury will look for the technology used and the analytics.
Data-driven marketers use customer data to predict their needs, desires and future behaviours. Such insight helps develop personalized marketing strategies for the highest possible return on investment. If your campaign has relied on this data driven approach and created winning stories, it's time your work should be celebrated too.
Campaigns that have resulted in creating high impact, brand recall and deep rooted customer engagement.
Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a product. This may or may not be in sync with non-digital media.
This category recognises the best campaign for commerce that clearly connects promotion with purchase, footfall or traffic whether for the traditional retail physical store or non-traditional retail such as online or mobile. It may show how non-traditional commerce intersects with traditional retail to enhance the customer experience so long as there are substantial results. Tangible figures should be shared.
Display out of the box thinking in implementing the campaign. It could be a digital solution for a change in the society or specific industry and/or use of technology in such a way that it broadens the dimensions of the Business through application/ website/ campaign/ product.
The advertiser who has made the maximum, most effective and creative use of the digital and social medium in the year 2024. The winner will be decided by the Jury Chair on the basis of the number of awards won in the above categories (except for Category E.18 - IDMA PERSON OF THE YEAR) at IDMA 2025
The advertiser who has made the maximum, most effective and creative use of the mobile medium in the year 2024. The winner will be decided by the Jury on the basis of the number of awards won specifically in Category B at IDMA 2025.
The digital/ creative agency/ organization that won the maximum awards in the above categories (except for Category E.18 - IDMA PERSON OF THE YEAR) at IDMA 2025.
The mobile/ creative agency/ organisation that won the maximum awards specifically in Category B at IDMA 2025.
(Open for entries and nominations by the Jury)
A person who has shown exceptional contribution towards the growth of an agency in particular and the industry in the year 2025. The contribution may include increasing revenues, introducing standards and practices, including new clients or mediums other than that are conventionally known in the digital media space and has had a positive impact on the industry, has changed the course of the game. What has been the individual nominee's singular biggest contribution during the year which helped re-define the digital media viz. in any relevant area of medium innovation, measurement framework, brand impact etc. This can be awarded to an individual from an agency or an individual media owner or an advertiser. Please substantiate the response with quantified and specific impact data, where-ever relevant.
C.1 Best Use of Social Networks/ Social Media
Engaging consumers and creating a stronger community in terms of engagement with innovative use of social media platforms like Facebook, LinkedIn, Instagram etc., Integration of Social media platforms and complete optimization of the use of social media in core business process. The concept, elements used, viral generated will be evaluated by the Jury. The nomination may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.
Best video creative made viral on Social Media. The campaign may have appeared on social media platforms, the digital platforms of publishers, media brand websites or any other platform. Judges will look at the concept in which the video is used, the number of views the video has got & the encouragement of sharing and/or tagging of the video thereby succeeding in influencing the behaviour, perception or likeability towards the idea, product or service.
C.2 Community Engagement / Community Building and Most Effective Social Listening
Use of mobile social networks, person-to-person and/or community channels that drives and delivers against a core marketing objective. Judges look for information and understanding of the business and/or marketing challenge along with a solid mobile strategy and the activity tracked through the active participation of the community through Apps/ videos/ social media/ Whatsapp/ SMS etc. Please ensure your submission references research, creativity, demographic targets, technologies leveraged as well as other strategic considerations for the community.
The Jury will judge on the basis of, does the brand engage in social listening, how it use social listening for Customer relationship management (CRM) or Object-relational mapping (ORM) or research.
C.3 Leveraging Social Media to boost brand ROI and engagement
Campaigns that have resulted in creating high impact, brand recall and deep rooted customer engagement.
C.4 Best Use of Topical Posts in a Campaign
The content you serve to your audience should be fresh and not stale. The mistake some marketers often make is to repurpose content over and over again, leaving their audience totally disengaged. The use of topicality as an essential ingredient of your content strategy differentiates the successful ones from the not so successful, and cannot be over-emphasized.
C.5 Best Use of User Generated Content
To understand your audience well, it is important to find ways to listen to them. Thanks to social media platforms, there is enough and more data where we can get to know our target audience----through user generated content. Brands are using it effectively to change the tone and content of their messaging . We are looking for campaigns in this category that have used it to their advantage.
C.5.i) Best Use of User Generated Content for Quantitative Analysis
C.6 Best Use of Influencer Marketing
Brands promoted their products through endorsements or recommendations from influencers and content creators on the internet. Social Media and blogs are home to the majority of influencers, although other creators like podcast hosts can fit the bill, too.