| A1.Best Banners -Single/ Campaign, Rich Media with or without video |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
| UltraTech Cement | Vote Karega Toh Mazboot Banega India |
UltraTech Cement |
Mindshare India |
| Merging Two Powerhouses, Building a Super Brand: JioHotstar |
JIOHOTSTAR |
MINDSHARE |
| Adani Vidya Mandir |
The Adani Group |
Obveus |
| UltraTech X Amazon | Banega Toh Badhega India: From Tracking to Thanking |
UltraTech Cement |
Mindshare India |
| Be the Bride of your Dreams - AI Innovation |
Indriya |
Mindshare |
| When History Became the Medium | JioHotstar From Archive to Audience | JioHotstar Turning Archival Truth into a Launch Platform |
JIOHOTSTAR |
MINDSHARE |
| Usha International × VDO.AI (Weather-Responsive Interactive Display Campaign for Usha Water Heaters) |
USHA International |
VDO.AI |
| From Scroll to Story: Turning Engagement into Experience |
Aptivate |
Wavemaker India |
| A2.Best Benchmark Content / Branded Content |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| GOLF GTI - MADE OF LEGEND |
Volkswagen |
Omnicom Media |
| FUELING INDIA'S FITNESS JOURNEY |
Avvatar Sports Nutrition |
Madison Media |
| Cadbury 5Star: Driving the ‘Do Nothing’ Proposition across the Digital Ecosystem |
Cadbury 5Star |
Wavemaker India |
| Avatar Nahi अवतार | Avatar: Fire & Ash — Content-Led Social Media Campaign |
Star Studio18 |
Star Studios18 |
| Breaking the Fourth Wall |
Alpenliebe |
Avian We |
| ENO CRICKET CAMPAIGN |
ENO |
SPARK FOUNDRY |
| It Will Happen |
Enterogermina |
Omnicom Media |
| NBK- Dil Open Cheyyi. Life Welcome Cheyyi |
Mansion House |
Tilaknagar Industries Ltd |
| Crafting Luxury: Influencer-Led Storytelling for the Grand Vitara Black Edition |
MARUTI SUZUKI |
Mindshare |
| Parent Teethers Meeting - Turning National Oral Hygiene Day into a Lesson for Every Parent |
Dabur Red Paste |
Starcom |
| Making A Difference, A Havells Podcast |
|
unhide |
| Standard Chartered Bank Wealth Insights Podcast |
Standard Chartered Bank |
Hansa Cequity |
| A3.Best Website/ Microsite |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Turning Travel into Discovery: OPPO’s Branded Journey on MakeMyTrip |
OPPO |
Omnicom Media |
| Design Studio by Oberoi Realty |
Design Studio |
Madison Communications Private Limited |
| Memoirs of Jameson: the non-serious guide to owing counterculture |
Jameson Ginger Ale |
Wavemaker India |
| All New Portfolio Dashboard |
Nippon India Mutual Fund |
|
| Personalise to Lead: How a First-of-Its-Kind Skin Advisor Created a New Commerce Blueprint at 2.2X ROAS |
The Derma Co |
Amazon Ads |
| Kotak811’s AI-Led Zero Balance SEO by PivotRoots |
Kotak811 |
PivotRoots - A Havas Company |
| Sound Beyond the Screen: 200,000 Virtual Demos That Redefined Online Audio Shopping in India |
JBL |
Amazon Ads |
| Kajaria Ceramics - Website Revamp 2025 |
Kajaria Ceramics |
RepIndia |
| Shubhashayagala Shakti - The Strength of Good Wishes |
Tata Tea Chakra Gold |
.Monks |
| Fortune Xpert Total Balance Health Aaj se |
Fortune Xpert Pro |
DViO Digital |
| NDTV.com |
NDTV |
|
| A4.Best Use of Web Based Games |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Game On: Turning Play into Powerful Brand Action |
Campus Shoes |
Mindshare |
| Pulse Ka Pandal |
Pulse Candy |
|
| Crem Mania – Run, Find and Jump |
Harvest Gold and Modern |
Omincom Media |
| Winning Over Gen Z: NESCAFÉ RTD's Gaming-Focused Campaign |
Nescafe RTD |
Zenith Media |
| Game On with Chupa Chups: Turning Play into Participation |
Perfetti Van Melle |
Wavemaker India |
| Fortune Ganeshotsav 2025 |
Fortune Foods |
Social Beat |
| LUDO King TATA Ace Pro Innovation |
TATA Motors Commercial Vehicles |
Havas Media India |
| FingoMF – The Investor Education Game |
Aditya Birla Sun Life Mutual Fund |
|
| A5.Best Campaign- Online Advertising and Digital Direct Response |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Zurich Kotak Game Of Dares |
Zurich Kotak General Insurance |
SoCheers |
| The Great Festive Reset: Repositioning Pantaloons for Modern India |
Pantaloons |
Mindshare |
| Pedigree Achieved 86% New-to-Brand Rate (8× Category Norm) with AI-Powered Point of Market Entry Campaign |
Pedigree |
Amazon Ads |
| Nykaa Cosmetics x Bridgerton |
Nykaa Cosmetics |
|
| Unlock Padhai ka Future: How Intel Created 5.59 Million New Laptop Buyers @6.7X RoAS, Through Education-First Demand on Amazon |
Intel |
Amazon Ads |
| Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
| RE X OEMs – Bigger Screens, Bigger Impact |
Royal Enfield |
Omnicom Media |
| Britannia Good Day at Mahakumbh |
Britannia Industries Limited |
Schbang Digital |
| #KJOFaceInsurance : A Digital-First Campaign That Earned ₹1.5 Crore in Unpaid Media |
Oxylife Salon Professional |
Starcom |
| LEGO Alicia Campaign |
LEGO |
Starcom India |
| A6.Best Use of Web Film in a Campaign |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Cadbury Celebrations: Turning Care into Meaningful Rakhi Gestures |
Cadbury Celebrations |
Wavemaker India |
| WhatsApp Presents Baatan Hi Baatan Mein: When Encryption Became Felt, Not Explained |
WhatsApp |
Spark Foundry |
| Cadbury Mishti, Shera Shristi |
Cadbury Dairy Milk |
Wavemaker India |
| Welcome to the Biscoff feeling! |
Biscoff |
Wavemaker India |
| Cadbury Dairy Milk: Uniting India, One sweet story at a time |
Cadbury Dairy Milk |
Wavemaker India |
| Seeds of Progress- Trident Group |
Warner Bros. Discovery |
|
| Filled with milky crème! Filled with fun! |
Cadbury Dairy Milk Milkinis |
Wavemaker India |
| Vitamin D simplified |
DePURA |
Omnicom Media |
| Eveready Torch - Hero Banne Ka Power |
Eveready Torch |
Starcom |
| Airboost Launch Campaign |
Duroflex Limited |
Adfactors PR |
| A7.Best Short Form Video |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Diwali Ready Sale |
SMART Bazaar |
|
| Don't rush it |
Cadbury Bournville |
Wavemaker India |
| Welcome to the Biscoff feeling! |
Biscoff |
Wavemaker India |
| Futureverse of Fashion |
Blenders Pride Packaged Drinking Water |
Wavemaker India |
| Arthik Azadi |
The Adani Group |
Obveus |
| Making Britannia Good Day Special Again |
Good Day Chunkies |
McCann |
| Into the Green- Discovering Jharkhand |
Warner Bros. Discovery |
|
| Flu Vaccine Liya Kya? |
Zydus Lifesciences |
TheSmallBigIdea |
| Peak Emotion. Precise Storytelling. One Winning Moment. |
ROLEX SA |
Wavemaker India |
| B1.Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc. |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
| Maybelline New York Colossal Bubble Mascara |
Maybelline New York |
Wavemaker India |
| B2.Best Innovation in Mobile Marketing |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| When we made "!" disappear |
SEAGRAM’S XCLAMAT!ON MIXERS |
Wavemaker India |
| Futureverse of Fashion |
Blenders Pride Packaged Drinking Water |
Wavemaker India |
| Personalise to Lead: How a First-of-Its-Kind Skin Advisor Created a New Commerce Blueprint at 2.2X ROAS |
The Derma Co |
Amazon Ads |
| AI Sticks When It Fits |
Meta AI |
Spark Foundry |
| India’s First AI Personalized Portfolios for Trade Experts |
Birla Opus Paints |
Wavemaker India |
| Flipkart Ads x Nothing: Nothing 3a- Record-Breaking Launch on Flipkart |
Nothing |
Flipkart Internet Pvt Ltd |
| UltraTech Cement | Vote Karega Toh Mazboot Banega India |
UltraTech Cement |
Mindshare India |
| Škoda-Zepto Industry-First Mobile Marketing Innovation Campaign |
Skoda India |
Omnicom Media |
| Transforming User Engagement Through AI-Powered Mobile Marketing |
Aptivate |
Wavemaker India |
| GWR Divers |
Titan Watches X Hive Minds |
MediaKart |
| New brand identity |
Agilus X WPP |
MediaKart |
| B3.Best Campaign- Use of Mobile and Mobile Monetization |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| RE X Amazon – Riding the Moment of Purchase |
Royal Enfield |
Omnicom Media |
| Make and Model Mobile Campaign |
Royal Sundaram Insurance |
Ethinos Digital Marketing |
| ENO BUFFETBAAZI CAMPAIGN |
ENO |
SPARK FOUNDRY |
| Škoda–Zepto Industry-First Mobile Innovation Campaign |
Skoda India |
Omnicom Media |
| RE X Zomato – Finding Intent in Every Order |
Royal Enfield |
Omnicom Media |
| ENO CRICKET CAMPAIGN |
ENO |
SPARK FOUNDRY |
| Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
| Pyaar Bhara: How Mobile Turned Indian Food's Pride into Purchase |
Tata Sampann |
WPP Media - Wavemaker |
| Hero HF Deluxe |
Hero HF Deluxe |
EssenceMediacom |
| Flipkart Ads x Sonata: So Big Maharashtra campaign! |
Sonata |
Flipkart Internet Pvt Ltd |
| Flipkart Ads x Beardo: Associate Sponsor of May's Big Saving Days |
Beardo |
Flipkart Internet Pvt Ltd |
| The Ducklips Effect: How Pringles Turned a Snack into a Social Behaviour |
Pringles |
Mindshare |
| BHIM 3.0: Designing a Seamless Financial Experience for Every Indian |
BHIM |
EssenceMediacom |
| Kissht and Appnext: Empowering Finance-savvy users in India through AI-driven recommendations |
Kissht |
Appnext |
| B4.Best Use of Mobile – Customer Engagement |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Garnier Men - Reimagining Mobile Storytelling Through Participation & Culture |
Garnier |
Wavemaker India |
| RS=RS: Hence proved |
Royal Stag Packaged Drinking Water |
Wavemaker India |
| Tata Sierra's Amazon Auto Showroom: Driving 3,000+ Test Drive Leads at 38% better CPL than industry benchmarks |
Tata Sierra |
Amazon Ads |
| Premium Demands Fashion-Media Thinking: Enamor × PDP's Culture-First Launch on Amazon That Delivered +350% Reach and +15% ASP Growth |
Enamor |
Amazon Ads |
| How Cadbury 5Star Destroyed Valentine's Day |
Cadbury 5Star |
Wavemaker India |
| The Ducklips Effect: How Pringles Turned a Snack into a Social Behaviour |
Pringles |
Mindshare India |
| Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
| Cadbury 5Star Do-Nothing Helpline: Dialing for Disruption |
Cadbury 5Star |
Wavemaker India |
| NDTV News App |
NDTV |
|
| B5.Best Multi Mobile Channel Campaign |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| From Swipe to Selfie: A Multi-Mobile Gen Z Journey |
Everyuth |
Wavemaker India |
| Garnier Men - Reimagining Mobile Storytelling Through Participation & Culture |
Garnier |
Wavemaker India |
| Empowering 1.9Bn logon(people) through 1.9Bn UltraTech logos |
UltraTech Cement |
Mindshare India |
| Rebuilding Trust with The Right Science |
Cadbury Bournvita |
Wavemaker India |
| Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
| The Ultimate Upgrade: How Gillette Fusion Redefined Premium Grooming for the Urban Man |
Gillette India |
Starcom India |
| Molding Memories - Oreo’s Playfully Imperfect Modaks |
Cadbury Oreo |
Wavemaker India |
| Flipkart Ads x Mondelez: Rakhi Campaign |
Mondelēz |
Flipkart Internet Pvt Ltd |
| Cadbury Dairy Milk Milkinis - Filled with milky crème! Filled with fun! |
Cadbury Dairy Milk Milkinis |
Wavemaker India |
| XUV 3XO REVX Launch |
Mahindra & Mahindra |
Hansa Cequity |
| Jio Google Gemini Offer |
Jio Google Gemini Pro Plan |
Reliance Jio Infocomm Limited |
| Whiskas |
Mars X Publicis |
MediaKart |
| B6.Best Use of Mobile to Drive Sales |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Pedigree Achieved 86% New-to-Brand Rate (8× Category Norm) with AI-Powered Point of Market Entry Campaign |
Pedigree |
Amazon Ads |
| From Scrolls to Sales: How Tata Sampann's Pyaar Bhara Made Every Mobile Moment a Purchase Decision |
Tata Sampann |
WPP Media - Wavemaker |
| 1.86X ROAS, +1.2% Offline Uplift: Thums Up's "Culture-Meets-Algorithm" AI powered Strategy on Amazon India |
ThumsUp |
Amazon Ads |
| Durex 69 Big Bang Sale |
Durex |
Wavemaker India |
| Dettol Original Soap - Leveraging YouTube on Mobile to drive sales in TV dark markets |
Dettol Original Soap |
Wavemaker India |
| Flipkart Ads x Coke Zero: Coke Zero Summer Campaign! |
The Coca-Cola Company |
Flipkart Internet Pvt Ltd |
| The Deep Dormant Comes Alive! |
Pantaloons |
Mindshare |
| Rebuilding Trust with The Right Science |
Cadbury Bournvita |
Wavemaker India |
| B7.Cross Mobile Integration |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Flipkart Ads x Nothing: Nothing 3a- Record-Breaking Launch on Flipkart |
Nothing |
Flipkart Internet Pvt Ltd |
| C1.Best Use of Social Networks/ Social Media |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Memoirs of Jameson: the non-serious guide to owing counterculture |
Jameson Ginger Ale |
Wavemaker India |
| KitKat Snap to Decide - Turning the Iconic Snap into a Cultural Decision-Making Ritual |
KitKat |
Zenith Media |
| Asian Paints Kaamyabi Ke Rang |
Asian Paints Corporate |
Madison Media |
| Jelly Lip & Cheek Wand |
Kay Beauty |
|
| Adani Vidya Mandir |
The Adani Group |
Obveus |
| Rebuilding Trust with The Right Science |
Cadbury Bournvita |
Wavemaker India |
| Shaurya bharat rally |
Tata Power EZ Charge |
BC Web Wise |
| #ZindagiHit by Home Credit |
Home Credit India Finance Pvt. Ltd. |
ARM Worldwide |
| Cadbury Bournville - Dark Just Got Zestier - Orange Variant launch |
Cadbury Bournville |
Wavemaker India |
| Awareness and Educational Campaigns for Income Tax Department |
Income Tax Department |
Span Media Communications Limited |
| Walk In My Shoes by Roche Products (India) Pvt. Ltd. |
Roche Products (India) Pvt. Ltd. |
SPAG FINN Partners |
| The Muthoot Group | Diwali Campaign | A Tribute to Our Brave Soldiers |
Muthoot Finance |
|
| The Lighter, Quieter Whey |
Wellbeing Nutrition |
PR Pundit Havas Red |
| Birla White ka White Cement Advantage Campaign |
Birla White |
|
| C2.Community Engagement / Community Building and Most Effective Social Listening |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Human Centric Redevelopment of Dharavi |
Adani Group - Dharavi Redevelopment Project’ |
YAAP |
| Cadbury 5Star Do-Nothing Helpline: Dialing for Disruption |
Cadbury 5Star |
Wavemaker India |
| Cadbury 5Star: Driving the ‘Do Nothing’ Proposition across the Digital Ecosystem |
Cadbury 5Star |
Wavemaker India |
| Signature Mangroves Regeneration Campaign |
Signature Packaged Drinking Water |
Enormous Brands |
| How Cadbury 5Star Destroyed Valentine's Day |
Cadbury 5Star |
Wavemaker India |
| Rebuilding Trust with The Right Science |
Cadbury Bournvita |
Wavemaker India |
| iQOO Connect |
iQOO Connect - The Official Community |
VaynerMedia India |
| Yeh Deepavali Yellow Waali |
Stanley Tools |
82.5 Communications Pvt. Ltd. |
| Fortune Influencer Masterclass |
Fortune Foods |
Social Beat |
| Heritage Everyday Yummy |
Heritage Foods Ltd. |
|
| C3.Leveraging Social Media to boost brand ROI and engagement |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Cadbury 5Star: Driving the ‘Do Nothing’ Proposition across the Digital Ecosystem |
Cadbury 5Star |
Wavemaker India |
| Leveraging Social Media to boost Brand Engagement and ROI |
Aditya Birla Capital - AMC |
Aditya Birla Capital - AMC |
| The Ducklips Effect: How Pringles Turned a Snack into a Social Behaviour |
Pringles |
Mindshare India |
| Nutrela - A Chunky Case Study |
Nutrela |
Sociapa |
| Avatar: Fire & Ash — Driving 240Cr+ with India’s Most Advanced Performance Strategy |
StarStudios18 |
JioStar |
| How Cadbury 5Star Destroyed Valentine's Day |
Cadbury 5Star |
Wavemaker India |
| Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
| Homestays Influencer Marketing Campaign |
MakeMyTrip Villas & Homestays |
MakeMyTrip |
| Thoko Taali |
Goibibo |
MakeMyTrip |
| Gujarat Giants WPL Season 4 |
Gujarat Giants - WPL 2026 |
Kwikshutter Films |
| #KJOFaceInsurance : A Digital-First Campaign That Earned ₹1.5 Crore in Unpaid Media |
Oxylife Salon Professional |
Starcom |
| Kohinoor Qisse Kuchh Khaas |
Kohinoor Rice |
DViO Digital |
| Maybelline Bubbleland |
Maybelline New York |
Communique Marketing Solutions Pvt Ltd |
| TVS king Kargo HD EV- Launch |
TVS KING Kargo HD EV |
TVS MOTOR COMPANY LIMITED |
| Sustainable FIRST Cricket Trophy |
IDFC FIRST Bank |
|
| Birla White ka White Cement Advantage Campaign |
Birla White |
|
| C4.Best Use of Topical Posts in a Campaign |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Ghadi - Anokhe Desh Ke Anokhe Mael |
Ghadi Detergent |
RSPL Limited |
| #JustHerThings, Women's day campaign |
Everyuth |
Wavemaker India |
| International Mother Language Day |
Axis |
Grey |
| Cadbury 5Star: Driving the ‘Do Nothing’ Proposition across the Digital Ecosystem |
Cadbury 5Star |
Wavemaker India |
| #KeepitUp |
India Gate Uplife Oil |
Wavemaker India |
| Baat Karke Toh Dekho |
Tata Capital Limited |
|
| Mother Dairy : Cola Wars Campaign |
Mother Dairy |
Omnicom Media |
| Garnier Super UV Cooling Water Gel - “The Sunscreen India Could Finally Feel” |
Garnier |
Wavemaker India |
| Neem Was Never Meant To Be Sweet Until Margo Made It So |
Margo |
Madison Media |
| Gujarat Giants - Who is the Imposter |
Gujarat Giants |
Kwikshutter Films |
| Cultural Spark: Natural Diamonds, Modern Moments |
Only Natural Diamonds |
Wavemaker India |
| Dabur Amla Hair Oil - Stories of Strength |
Dabur Amla Hair Oil |
Starcom |
| C5.Best Use of User Generated Content |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Saarthi by Pidilite X Garage Collective X ARM Worldwide |
Pidilite Industries |
Garage Collective X ARM Worldwide |
| Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
| #WoodlandGiftDidi on ShareChat & Moj |
Woodland |
ShareChat & Moj |
| Campus - You Go Girl |
Campus Shoes |
Mindshare |
| RS=RS: Hence proved |
Royal Stag Packaged Drinking Water |
Wavemaker India |
| The Ducklips Effect: How Pringles Turned a Snack into a Social Behaviour |
Pringles |
Mindshare India |
| Fortune Influencer Masterclass |
Fortune Foods |
Social Beat |
| Instamart Performance Marketing Campaign |
Instamart |
BLINK DIGITAL (INDIA) PRIVATE LIMITED |
| NBK- Dil Open Cheyyi. Life Welcome Cheyyi |
Mansion House |
Tilaknagar Industries Ltd |
| Vadilal Nibba Nibbi Campaign |
Vadilal |
Starcom India |
| King's Tyohaaron Ka King Holi Campaign |
King's Edible Oils |
DViO Digital |
| C6.Best Use of Influencer Marketing |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| MAGGI Double Masala It's here! |
MAGGI |
Social Panga |
| Cadbury 5Star: Driving the ‘Do Nothing’ Proposition across the Digital Ecosystem |
Cadbury 5Star |
Wavemaker India |
| Vadilal Muskurahat Movement |
Vadilal |
Vadilal Enterprise |
| Durex Podcast- Let's End Good Sex - Streaming NOW - Leveraging celebrity influencers to drive brand engagement |
Durex |
Wavemaker India |
| Durex Podcast- Let's End Good Sex - Streaming NOW |
Durex |
Wavemaker India |
| Introducing Cadbury Brownie! |
Cadbury Brownie |
Wavemaker India |
| Yaari Jam @ 36,000 Ft |
Mcdowell's Soda |
Zenith Media India Pvt. Ltd. |
| Finish No Maid ? No Problem |
Finish |
Wavemaker India |
| Mahakumbh |
MakeMyTrip |
MakeMyTrip |
| Sabka Jawab Tedhe Medhe |
Bingo! Tedhe Medhe |
Tonic Worldwide |
| Enamor Bodysync |
Enamor |
SCHBANG DIGITAL SOLUTIONS PRIVATE LIMITED |
| Tata Salt - The Sound of Iodine |
Tata Salt |
ENIL (Mirchi) |
| Deconstruct |
Deconstruct |
Deconstruct |
| FAYM – Meesho: Powering Commerce Through an Influencer-Led Growth Engine |
MEESHO |
Postfaym Technologies Pvt Ltd |
| Who's The Boss |
IDFC FIRST Bank |
|
| D1.BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Turning Intent into Real Riders |
Royal Enfield |
Omnicom Media |
| Nespresso - SEO & SEM |
Nespresso |
Zenith |
| How Infidigit & Kotak Life Boosted Non-Brand Retirement Clicks by 194% and Leads by 433% |
Kotak Life Insurance Company |
Infidigit |
| From Search to Sales: HDFC Life’s SEO Strategy for Term Insurance & ULIP Leadership |
HDFC Life |
Infidigit |
| Indriya - Best use of SEO |
Indriya |
Infidigit |
| Flipkart Ads x Timex: Valentine’s Success |
Timex |
Flipkart Internet Pvt Ltd |
| Shriram Life Insurance SEO Microblog Strategy |
Shriram Life Insurance |
Schbang Digital Solutions Pvt Ltd |
| Birla White Seep Guard Waterproofing Solutions (Always-On) |
Birla White |
Birla White |
| Optimized for Ownership |
PNB Housing Finance Limited |
|
| Domain Migration & Organic Growth Success |
IDFC FIRST Bank |
Publicis Groupe |
| EuroKids x Auburn Digital Solutions |
EuroKids |
Auburn Digital Solutions |
| No Content. More Discoverability. Market Leadership. |
Instamart |
urGrowth Story |
| SEO Growth Engine: Organic First, AI Ready |
Bloom |
|
| D2.BEST PPC |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| 3X Growth at 4X the Category Rate Redefining Festive Growth Story |
Interio by Godrej |
Lyxel&Flamingo |
| Skinn Perfumes - Accelerated D2C Growth Amid the E-commerce & Q-commerce Consumer Shift |
Skinn Perfumes |
Hiveminds |
| Birla Opus: Redefining Scale with Match Type Mastery |
Birla Opus Paints |
Wavemaker India |
| Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
| HMCL Best Performance Campaign |
Hero Corporate |
EssenceMediacom |
| Experian Innovation Summit Webinar |
Experian |
Ethinos Digital Marketing |
| Kérastase Search Mastery: Precision PPC for Plateau-Breaking Performance |
Kérastase |
Wavemaker India |
| Indriya - Best use of SEO |
Indriya |
Infidigit |
| Beautiful Homes Painting Services |
Beautiful Homes Painting Services |
Madison Media |
| Best PPC Campaign: Driving Profitable Growth Through Intent & Precision |
Aditya Birla Capital - AMC |
0101.Today |
| Scaling Brand Architecture on Search Campaign |
Niva Bupa Health Insurance |
ARM Worldwide |
| E1.Best Integrated Media Campaign - Product/ Services |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Fevikwik AI GPT: Where Jugaad Meets AI |
Fevikwik |
Madison World |
| Mastering the Message: Garnier Bright Complete Serum Cleanser Launch |
Garnier |
Wavemaker India |
| Ganesh Chaturthi Campaign 2025 |
Star Union Dai-ichi Life Insurance |
|
| WhatsApp: When Encryption Became Felt, Not Explained |
WhatsApp |
Spark Foundry |
| Oreo-Dream for The Team |
Oreo |
Wavemaker India |
| How Cadbury 5Star Destroyed Valentine's Day |
Cadbury 5Star |
Wavemaker India |
| Cadbury 5Star Do-Nothing Helpline: Dialing for Disruption |
Cadbury 5Star |
Wavemaker India |
| The Ultimate Upgrade: How Gillette Fusion Redefined Premium Grooming for the Urban Man |
Gillette India |
Starcom India |
| Mahakhumb |
Bingo! Tedhe Medhe |
Tonic Worldwide |
| McDowell's Yaaron Wali Baat Campaign 2.0 Campaign |
The House of McDowell's Soda |
Saatchi & Saatchi India |
| Living Designed By Nature |
Tree Clouds |
Venbridge Real Estate |
| Travel Series - Jet, Set, Invest |
Nippon India |
Hansa Cequity |
| Tested for Handlooms. Trusted by India - Godrej's Washing Machines |
Godrej Appliances |
|
| E2.Best Integrated Media Campaign - Corporate |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Banega Toh Badhega India 2.0 |
UltraTech Cement |
Mindshare India |
| Asian Paints Har Ghar Kuch Kehta Hai 2.0 |
Asian Paints Corporate |
Madison Media |
| Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
| Driving Awareness for Bharat Connect |
Bharat Connect |
YAAP |
| Kolkata Branch Launch 2025 |
Standard Chartered Bank |
Angootha Chaap Studios |
| BASF Indian Employer Branding Campaign |
BASF |
Starcom India |
| TATA Motors Better Always |
TATA Motors Commercial Vehicles |
Havas Media India |
| E3.Best Integrated Media Campaign - Social Cause |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| The Hungerware Collection – Plates that serve “Truth” |
INDIA GATE BASMATI RICE |
Wavemaker India (WPP Media) |
| Thanks A Dot |
SBI Life |
Dentsu Creative |
| Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
| Dabur Red Paste- Desh Ke Bacche, Desh Ke Sachche Laal |
Dabur Red Paste |
LOM WORLDWIDE |
| You're Worth It |
L'Oréal Paris |
Wavemaker India |
| Turning Intent into Impact |
Ketto |
Segumento India |
| Signature Mangroves Regeneration Campaign |
Signature Packaged Drinking Water |
Enormous Brands |
| Tanvi the Great |
Tata Power |
BC Web Wise |
| Turning Purchases into Purpose: Rescuing the "Kaccha Nimbu" and Erasing India's Learning Gap One Cart at a Time |
P&G Shiksha |
Starcom India |
| Bharat TULIP - Seller Buyer Meet 2025 |
Bharat TULIP (Traditional Artisans' Upliftment Livelihood Programme) |
NLB Services |
| G.A.U.R.I. – Generating Awareness on Underprivileged Girls' Right to Immunization |
Nexipox Plus |
MediaMedic Communications |
| E4.Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Center fresh 'Dimaag Pe Rakhe Lagaam' |
Center fresh |
Avian WE |
| Centerfruit's 'Kaisi Jeebh laplapayi' - IMC |
Centerfruit |
Avian We |
| Canva: Dil se, design tak |
Canva India |
OML Entertainment |
| Hyaluron Pure Launch |
L'Oréal Paris |
Wavemaker India |
| Glycolic Gloss Launch |
L'Oréal Paris |
Wavemaker India |
| Diwali Symphony 2025 |
Standard Chartered Bank |
WOOT Factor LLP |
| Turning Kerala's Most Watched House into MYK Laticrete Brand Stage |
MYK LATICRETE |
Motivator |
| AI Impact Summit 2026: The Sovereign AI Takeover (Sify Technologies) |
Sify Technologies Ltd |
BrandPipal |
| E5.Most Effective Use of Digital Analytics |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Engineering Reach at Scale: Building a Cross-Screen Impact Engine for Kellogg’s Muesli 12in1 |
Kellogg’s Muesli 12in1 |
Mindshare |
| UltraTech Building the Future Before It Exists: Predicting Housing Demand Through Growth Corridors |
UltraTech Cement |
Mindshare India |
| Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
| The Omnichannel Breakthrough: How Colgate Turned Decades of Dental Data Into Precision Targeting at 2X Revenue on Amazon |
Colgate Periogard |
Amazon Ads |
| Turning Data into Decisions: The Analytics Revolution Behind JioHotstar IPL |
JioHotstar |
Mindshare |
| From Insights to Impact - The Royale Glitz Impact |
Asian Paints Royale Glitz |
Madison Media |
| Cracking the Anonymous Audience Gap- Maruti Suzuki |
Maruti Suzuki XL6 |
Mindshare |
| From Screens to Shelves: How Dabur Honey Turned CTV Attention into Offline Sales |
Dabur Honey |
Starcom |
| E6.Best Media Campaign – Gender Parity |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| IWD 2026 | She Is On The Rise | The Quiet Power |
Mahindra Rise |
Schbang Digital Solutions Pvt. Ltd. |
| Durex Podcast- Let's End Good Sex |
Durex |
Wavemaker India |
| Tanishq – Driving Cultural Gender Parity Through Father’s Day Storytelling |
Tanishq |
Hiveminds |
| Main Bhi Kar Sakti Hoon - Welspun Women’s Day 2026 |
Welspun World |
^ a t o m network |
| #SheRises |
Runaya |
|
| E7.Campaign with the Best ROI |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Pantaloons End of The Season Sale |
Pantaloons |
Segumento India |
| Dishwashing the 0.5% Doubt: How Bosch's AI Dual-Engine Created India's Dishwasher Market at 18X ROAS |
Bosch |
Amazon Ads |
| Botpresso & The Pant Project: Tailoring 3,681% Revenue Growth |
The Pant Project |
Botpresso |
| Memoirs of Jameson: the non-serious guide to owing counterculture |
Jameson Ginger Ale |
Wavemaker India |
| Agent Ching Attacks |
Ching's Secret (Tata Consumer Products) |
Purnima Advertising Agency Pvt. Ltd. |
| Flipkart x RE |
Royal Enfield |
Omnicom Media |
| Meet You At Freshpik |
Freshpik - Reliance Retail Ltd. |
|
| Engineering 5X Returns: OPPO’s AI-Driven Performance Max Success |
OPPO |
Omnicom Media |
| Engineering Reach at Scale: Building a Cross-Screen Impact Engine for Kellogg’s Muesli 12in1 |
Kellogg’s Muesli 12in1 |
Mindshare |
| Driving Operational Excellence for Maruti Genuine Accessories & Parts |
Maruti Suzuki Genuine Accessories & Parts |
Mindshare |
| LEGO LCS Store Launch |
LEGO |
Starcom India |
| E8.Best Digital Innovation |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| UltraTech Building the Future Before It Exists: Predicting Housing Demand Through Growth Corridors |
UltraTech Cement |
Mindshare India |
| Race against time |
Jio Star |
Mindshare |
| Santoor Young Voice |
Santoor |
Wipro Consumer Care |
| Pantaloons Tuning Into Summer |
Pantaloons |
Dentsu Amp |
| Weather API Campaign |
Royal Enfield |
Comsense Technologies |
| RS=RS: Hence proved |
Royal Stag Packaged Drinking Water |
Wavemaker India |
| Empowering 1.9Bn logon(people) through 1.9Bn UltraTech logos |
UltraTech Cement |
Mindshare India |
| Masters Of Style |
Pantaloons |
Illuminati Creative Digital Solutions Pvt Ltd |
| Fevikwik AI GPT: Where Jugaad Meets AI |
Fevikwik |
Madison World |
| LEGO LCS Store Launch |
LEGO |
Starcom India |
| E9.Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Driving High-Intent Travel Engagement with Context |
Yatra |
Lyxel and flamingo |
| 1.86X ROAS, +1.2% Offline Uplift: Thums Up's "Culture-Meets-Algorithm" AI powered Strategy on Amazon India |
ThumsUp |
Amazon Ads |
| Breaking Aggregator Dominance with AI & Data-Driven Precision Marketing |
Volkswagen |
Omnicom Media |
| Powering Precision, and Performance for Kohler on YouTube |
Kohler India |
Interactive Avenues |
| Center Fruit: Turning feature phones smart |
Perfetti Van Melle |
Wavemaker India |
| Driving High-Intent Engagement with AI-Led Performance Marketing |
Livguard |
Taboola |
| Project Eklavya |
SBI Life Insurance |
|
| Pantaloons Tuning Into Summer |
Pantaloons |
Dentsu Amp |
| Most Effective Use of AI, Data Analytics, Machine Learning for a Campaign and Business Optimisation: Dabur Honitus – Rain Trigger Campaign |
Dabur Honitus |
Starcom |
| YES BANK NRI Homecoming Campaign |
YES BANK |
5W1H |
| From Forecasts to Direct Revenue: Predictive Room Inventory Optimization |
Bloom |
|
| E10.Best use of AR or VR |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Mangaldeep Virtual Deepotsav |
Mangaldeep |
VerSe Innovation : Dailyhunt |
| The Digital Demo: How AR Technology Reinvented the Product Trial |
Everyuth |
Wavemaker India |
| Tedibar CeraMax |
Tedibar CeraMax |
Publicis Group x mediasmart |
| Maybelline New York Colossal Bubble Mascara |
Maybelline New York |
Wavemaker India |
| Jolly LLB 3 — India’s Highest-Ever AR Lens Playtime on Snapchat, officially confirmed by Snapchat India. |
StarStudios18 |
JioStar |
| From Paper to Platform: Reimagining Print as an AR-Led Retail Experience |
Skoda India |
Omnicom Media |
| Seasonality Reversed: How L'Oréal Grew +35% While the Hair Color Category Declined -14% |
L'Oreal Paris |
Amazon Ads |
| Kingfisher X IPL |
Kingfisher |
Communique Marketing Solutions Pvt Ltd |
| Chinese Bole toh Chinese Wok | AR VR |
Chinese Wok |
Lenexis Foodworks Pvt Ltd |
| E11.Best Use of Experiential Tech for Digital & Physical Experiences |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
| Flipkart Ads x Himalaya: A Dazzling partnership between Himalaya Wellness and Flipkart Glam Up! |
Himalaya |
Flipkart Internet Pvt Ltd |
| Renault Kiger Gaming OOH |
Renault Kiger |
Law & Kenneth Saatchi & Saatchi Private Limited |
| Full Paisa Vasool Sale |
SMART BAZAAR |
|
| Empowering 1.9Bn logon(people) through 1.9Bn UltraTech logos |
UltraTech Cement |
Mindshare India |
| Tanvi the Great |
Tata Power |
BC Web Wise |
| HXR Digital Avatar – Brand Endorser |
IDFC FIRST Bank |
|
| E12.Breakthrough Technology as Part of a Campaign |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| UltraTech Building the Future Before It Exists: Predicting Housing Demand Through Growth Corridors |
UltraTech Cement |
Mindshare India |
| Avatar:Fire & Ash - Broke a World Record. Created an India First. In One Campaign. |
StarStudios18 |
|
| Center Fruit: Turning feature phones smart |
Perfetti Van Melle |
Wavemaker India |
| Maybelline New York Colossal Bubble Mascara |
Maybelline New York |
Wavemaker India |
| Britannia & Zepto: Revisioning Shopper Experience Online |
Britannia |
Britannia X WPP Media |
| Empowering 1.9Bn logon(people) through 1.9Bn UltraTech logos |
UltraTech Cement |
Mindshare India |
| Bird + Jingle ft. Good Times in Cricket |
Kingfisher Packaged Drinking Water |
Dentsu X |
| Airboost Launch Campaign |
Duroflex Limited |
Adfactors PR |
| E13.Location-based or Proximity Marketing Campaign of the Year |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| MagicBricks |
MagicBricks |
Havas Media x mediasmart |
| UltraTech X Amazon | Banega Toh Badhega India: From Tracking to Thanking |
UltraTech Cement |
Mindshare India |
| McCain Monsoon Campaign |
McCain Foods India |
Dentsu X |
| HOW HPCL BOOSTED OUTLET-LEVEL GROWTH & CUSTOMER ENGAGEMENT WITH HYPERLOCAL CAPABILITIES |
Hindustan Petroleum Corporation Limited |
SingleInterface |
| Flipkart Ads x Coke Zero: Coke Zero Summer Campaign! |
The Coca-Cola Company |
Flipkart Internet Pvt Ltd |
| Flipkart Ads x Sonata: So Big Maharashtra campaign! |
Sonata |
Flipkart Internet Pvt Ltd |
| Fastrack |
MPing |
MPing - Times Group |
| Location-based or Proximity Marketing Campaign of the Year |
Maruti Suzuki India Limited |
Mindshare |
| E13. 1. Excellence in Digital-to-Physical Growth & Customer Experience |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| How KFC strategically optimized local listings, to boost local growth, reputation, and customer engagement |
KFC India |
SingleInterface |
| How Bajaj Finance Ltd. leveraged advanced integrations and AI-powered reviews, to boost customer engagement and local growth. |
Bajaj Finance Ltd. |
SingleInterface |
| E14.Most Effective App for Consumer |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| You Matter App |
Star Union Dai-ichi Life Insurance |
|
| Open - Confusing Captcha |
Axis |
Grey |
| E15.Best Omni-Channel Campaign Management & Marketing Automation |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Brothers Who Care – Turning Rakhi Gifting into a Moment of Meaning on Q-Commerce |
Cadbury Celebrations |
Wavemaker India |
| Cadbury Bournville - Don't rush it |
Cadbury Bournville |
Wavemaker India |
| This Diwali, A New Sweetness: Rewriting Gifting Traditions with Cadbury Celebrations |
Cadbury Celebrations |
Wavemaker India |
| The Deep Dormant Comes Alive! |
Pantaloons |
Mindshare |
| MagicBricks |
MagicBricks |
Havas Media x mediasmart |
| Luminous EDGE Launch |
Luminous Power Technologies |
|
| Oreo-Dream for The Team |
Oreo |
Wavemaker India |
| Flipkart Ads x Nivea: Raffle Activation! |
Nivea |
Flipkart Internet Pvt Ltd |
| Dump your Excess Campaign (V-Day) |
Sunfeast Fantastik |
White Rivers Media |
| UltraTech Cement : Banega Toh Badhega India |
UltraTech Cement |
|
| E16.Best Data-Driven Marketing Strategy |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Pantaloons End of The Season Sale |
Pantaloons |
Segumento India |
| NRI Search Marketing |
HSBC Bank |
PHD Media |
| Instamart Quick India Movement Campaign |
Instamart |
BLINK DIGITAL (INDIA) PRIVATE LIMITED |
| Cooking Up the Tri-Ply Shift: Bergner's Education-First Full-Funnel Strategy for 105% Growth on Amazon |
Bergner |
Amazon Ads |
| Meta AI: AI Sticks When It Fits |
Meta AI |
Spark Foundry |
| Asian Paints Socha Bhi Nahi Hoga |
Asian Paints Corporate |
Madison Media |
| Dettol Original Soap - Best use of digital data to drive incremental sales for the brand |
Dettol Original Soap |
Wavemaker India |
| E17.Best use of Native Advertising |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Fortune city by Hiranandani |
Fortune city by Hiranandani |
MGID India Pvt Ltd |
| Cadbury 5Star: Driving the ‘Do Nothing’ Proposition across the Digital Ecosystem |
Cadbury 5Star |
Wavemaker India |
| Flipkart Ads x Sonata: So Big Maharashtra campaign! |
Sonata |
Flipkart Internet Pvt Ltd |
| Turning Passive Discovery into Active Evaluation: Volkswagen Taigun’s AI-Led Journey |
Volkswagen |
Omnicom Media |
| The Conversational Edge: Dell’s AI-Powered Chatbot Drives Massive Conversion Efficiency |
Dell Technologies |
EssenceMediacom |
| E18.Best Digital OOH Campaign |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Agent Ching Attacks |
Ching's Secret (Tata Consumer Products) |
Purnima Advertising Agency Pvt. Ltd. |
| Rupay Sealink |
HSBC |
VML |
| Meteor 350 |
Royal Enfield |
Omnicom Media |
| Voltas Beko |
Voltas Beko |
Havas Media x mediasmart |
| Flipkart Ads x Nothing: Nothing 3a- Record-Breaking Launch on Flipkart |
Nothing |
Flipkart Internet Pvt Ltd |
| E19.AI-Driven Marketing Innovator |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| RS=RS: Hence proved |
Royal Stag Packaged Drinking Water |
Wavemaker India |
| Centerfruit's 'Kaisi Jeebh laplapayi' |
Centerfruit |
Avian We |
| Turning Cyber Fear into Curiosity: How Special Ops 2.0 Found Its Audience First (Hyderlocal Targeting) : JioHotstar |
JIOHOTSTAR |
Mindshare |
| India’s First AI Personalized Portfolios for Trade Experts |
Birla Opus Paints |
Wavemaker India |
| Clicks to Bricks : Ultratech's unique AI solutions |
UltraTech Cement |
Mindshare India |
| McCain Monsoon Campaign |
McCain Foods India |
Dentsu X |
| Santoor Young Voice |
Santoor |
Wipro Consumer Care |
| Audi’s Zimmer-X Silverpush Campaign |
Audi India |
Omnicom Media |
| UltraTech Building the Future Before It Exists: Predicting Housing Demand Through Growth Corridors |
UltraTech Cement |
Mindshare India |
| Voltas Beko's AI Breakthrough – AI-Powered Conversations, Monsoon-Proof Results |
Voltas Beko |
Havas Media India |
| Sumo AC |
Hitachi X Havas Media |
MediaKart |
| F1.Best Benchmark Content / Branded Content |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Flipkart Ads x The Bear House: A style-first statement from The Bear House on Flipkart |
The Bear House |
Flipkart Internet Pvt Ltd |
| Seeding a Revolution in Health with YouTube Creators |
I'm lite |
Wavemaker India |
| F2.Best Microsite |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| From Mid-Ranked to #1: How Homemonde's Full-Funnel Flywheel Delivered 20x Higher Purchase Rates and Category Leadership |
Homemonde |
Amazon Ads |
| F4.Best Use of Mobile to Drive Sales |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| From Funnel Imbalance to Category #1: How Greciilooks Achieved 74% Sales Growth Through Full-Funnel Architecture |
Greciilooks |
Amazon Ads |
| From Mid-Ranked to #1: How Homemonde's Full-Funnel Flywheel Delivered 20x Higher Purchase Rates and Category Leadership |
Homemonde |
Amazon Ads |
| Green Soul: How a Full-Funnel Amazon Ads Strategy Drove 1.8x Market Share Growth in 10 Months |
Greensoul |
Amazon Ads |
| Flipkart Ads x XYXX: FY '25 Display Activation |
XYXX |
Flipkart Internet Pvt Ltd |
| Flipkart Ads x The Bear House: A style-first statement from The Bear House on Flipkart |
The Bear House |
Flipkart Internet Pvt Ltd |
| F5.Best Use of Social Networks/ Social Media |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| YOUMEE-Verse | A Tale of the Three Masters |
YOUMEE |
Which colour you want |
| F6.Leveraging Social Media to boost brand ROI and engagement. |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| YOUMEE-Verse | A Tale of the Three Masters |
YOUMEE |
Which colour you want |
| F7.Most Effective Use of Digital Analytics |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| From Funnel Imbalance to Category #1: How Greciilooks Achieved 74% Sales Growth Through Full-Funnel Architecture |
Greciilooks |
Amazon Ads |
| From Invisible to Invincible: How Krishna's Herbal & Ayurveda Achieved 4,852% New to brand Orders @14.18X RoAS Through AMC-First Full-Funnel Advertising |
Krishna's Herbal and Ayurveda |
Amazon Ads |
| Flipkart Ads x XYXX: FY '25 Display Activation |
XYXX |
Flipkart Internet Pvt Ltd |
| F11.Best PPC Campaign |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Precision Over Budget: Bhakti Sales' Efficiency-Gated Playbook for 5.35x ROAS in a Crowded Category |
Bhakti Sales |
Amazon Ads |
| From Invisible to Invincible: How Krishna's Herbal & Ayurveda Achieved 4,852% New to brand Orders @14.18X RoAS Through AMC-First Full-Funnel Advertising |
Krishna's Herbal and Ayurveda |
Amazon Ads |
| Flipkart Ads x XYXX: FY '25 Display Activation |
XYXX |
Flipkart Internet Pvt Ltd |
| F12.Best Search Engine Optimization Campaign |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Botpresso & Aramya: Stitching Success With 69X Growth |
Aramya |
Botpresso |
| Transfroming Non-Brand Visibility for Babyshop India in 4 Months |
Babyshop |
Infidigit |
| G1.Best Marketing Startup |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| AI Powered Profile Enrichment & Location Suite |
Segumento India |
| JAR - Driving Savings Adoption via Mobile Performance |
JAR |
Bidkinetic |
| |
Omni Media Consulting |
|
| Venbridge Real Estate Advertising |
|
|
| FAYM | CREATOR LED COMMERCE PLATFORM |
FAYM |
Postfaym Technologies Pvt Ltd |
| G4.BEST PPC |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Search to Scale: How Behoma Achieved 311% Growth & 85.7% Market Dominance |
Behoma |
Amazon Ads |
| Amrutam: Full-Funnel Amazon Ads Strategy Delivering 132% revenue growth at 12.88x ROAS |
Amrutam |
Amazon Ads |
| G5.Best Data-Driven Marketing Strategy |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Search to Scale: How Behoma Achieved 311% Growth & 85.7% Market Dominance |
Behoma |
Amazon Ads |
| Amrutam: Full-Funnel Amazon Ads Strategy Delivering 132% revenue growth at 12.88x ROAS |
Amrutam |
Amazon Ads |
| G8.Campaign with the Best ROI |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Search to Scale: How Behoma Achieved 311% Growth & 85.7% Market Dominance |
Behoma |
Amazon Ads |
| Infidigit X Avataar: 6x ROI Improvement in 6 Months |
Avataar Skincare |
Infidigit |
| Amrutam: Full-Funnel Amazon Ads Strategy Delivering 132% revenue growth at 12.88x ROAS |
Amrutam |
Amazon Ads |
| H1.Best Retail Media Campaign (Brand-Led) |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| 2 Mins Ki Diwali |
Reliance Digital |
|
| Thums Up XForce – All Thunder. No Sugar |
Thums Up XForce |
EssenceMediacom |
| The Great Festive Reset: Repositioning Pantaloons for Modern India |
Pantaloons |
Mindshare |
| Dettol Foaming Handwash – Hyper-Targeted Demand & Unprecedented ROI via Quick Commerce Audiences |
Dettol Foaming Handwash |
Wavemaker India |
| From Cultural Conviction to Retail Conversion |
Tata Sampann |
WPP Media - Wavemaker |
| H2.Best Retail Media Strategy (Always-On / Full Funnel) |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Garnier Hair Color - Reinventing Consumer Engagement: How Garnier Scaled Hyperlocal Experiential Marketing Across India |
Garnier |
Wavemaker India |
| Nilkamal Homes: Building Brand Salience and Driving Retail Sales Through Geofenced Precision |
Nilkamal Homes |
EssenceMediacom |
| Cooking Up the Tri-Ply Shift: Bergner's Education-First Full-Funnel Strategy for 105% Growth on Amazon |
Bergner |
Amazon Ads |
| Oil Change, Channel Change: Castrol's Interactive Brand Store Strategy for +80% YoY Sales Growth |
Castrol |
Amazon Ads |
| From #9 to #4: How Orient Electric Used Content Integration to Break Into a Legacy-Dominated Lighting Category |
Orient Electric |
Amazon Ads |
| H3.Best Use of First-Party Data in Retail Media |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| The Deep Dormant Comes Alive! |
Pantaloons |
Mindshare |
| The Omnichannel Breakthrough: How Colgate Turned Decades of Dental Data Into Precision Targeting at 2X Revenue on Amazon |
Colgate Periogard |
Amazon Ads |
| AI-Powered Lifecycle Optimisation for Higher Retention & CLV |
Atlys |
Segumento India |
| H4.Best Quick Commerce Media Execution |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Eveready Siren Zepto Ad |
Eveready Siren |
Starcom |
| UltraTech X Amazon | Banega Toh Badhega India: From Tracking to Thanking |
UltraTech Cement |
Mindshare India |
| Vadilal Summer Campaign |
Vadilal |
Starcom India |
| H5.Best Retail Media Innovation (Format / Placement / Integration) |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Sound Beyond the Screen: 200,000 Virtual Demos That Redefined Online Audio Shopping in India |
JBL |
Amazon Ads |
| Thums Up XForce – India’s First Tech-Style Beverage Drop |
Thums Up XForce |
EssenceMediacom |
| From Style Up to OWND! : Reframing Fashion for Gen Z. |
OWND! |
Mindshare |
| I1.Best CTV Campaign (Brand Impact) |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Eveready Ultima Thak-Thak Moments: Turning Urgency into Opportunity |
Eveready Ultima Batteries |
Starcom |
| JioHotstar’s STP Formula for CTV: Using ACR Tech to Convert Millions from TV to 4K Streaming |
JioHotstar |
Mindshare |
| Mother Dairy, now streaming in Ba****ds Of Bollywood |
MOTHER DAIRY |
Wavemaker India |
| L'Oréal Lancôme Génifique: Pioneering Multi-Platform CTV for Unrivalled Brand Impact in India |
Lancôme |
Wavemaker India |
| Fufaji Campaign |
AirAsia |
AirAsia |
| LT Foods |
LT Foods |
PerformAce Media |
| Big Screens, Bigger Bites: Launching Domino's Big Big Pizza on IPL 2025 |
Domino's |
Mindshare |
| I2.Best Use of Data & Targeting in CTV |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| JioHotstar’s STP Formula for CTV: Using ACR Tech to Convert Millions from TV to 4K Streaming |
JioHotstar |
Mindshare |
| I3.Best Cross-Screen Video Strategy (CTV + Digital) |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Engineering Reach at Scale: Building a Cross-Screen Impact Engine for Kellogg’s Muesli 12in1 |
Kellogg’s Muesli 12in1 |
Mindshare |
| L'Oréal Lancôme Génifique: Orchestrating a Seamless Cross-Screen Video for Brand Dominance in India |
Lancôme |
Wavemaker India |
| Fufaji Campaign |
AirAsia |
| Maybelline New York Colossal Bubble Mascara |
Maybelline New York |
Wavemaker India |
| Premium Demands Fashion-Media Thinking: Enamor × PDP's Culture-First Launch on Amazon That Delivered +350% Reach and +15% ASP Growth |
Enamor |
Amazon Ads |
| MiQ x Bandhan Mutual Fund x VML: Unified Vision, Total Reach |
Bandhan Mutual Fund |
MiQ Digital |
| J1.Best Use of AI in Marketing Operations |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Zaroorat Jaisi, Policy Vaisi |
TrueFan AI |
| UltraTech Building the Future Before It Exists: Predicting Housing Demand Through Growth Corridors |
UltraTech Cement |
Mindshare India |
| Sujata Festive Campaign |
Sujata Appliances |
Havas Media India |
| J2.Best AI-Led Consumer Experience |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| ZMVK - AI Dialogue Challenge |
Vadilal |
|
| Clicks to Bricks : Ultratech's unique AI solutions |
UltraTech Cement |
Mindshare India |
| RS=RS: Hence proved |
Royal Stag Packaged Drinking Water |
Wavemaker India |
| Empowering 1.9Bn Logon (people) through 1.9Bn UltraTech logos |
UltraTech Cement |
Mindshare India |
| Vadilal Nibba Nibbi Campaign |
Vadilal |
Starcom India |
| Unstoppable Spirit. Unstoppable Maharashtra. |
Reliance Digital |
|
| J3.Best Use of Generative AI in Creative Production |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Gift of Words - Christmas 2025 |
Tata Capital Limited |
|
| RS=RS: Hence proved |
Royal Stag Packaged Drinking Water |
Wavemaker India |
| Chabaatey Raho – Chaubey Ji Returns |
Dabur Red Paste |
LOM WORLDWIDE |
| Dove Reborn Stronger |
Dove |
OLIVER India |
| Onam Campaign 2025 |
Duroflex Limited |
Adfactors PR |
| YES BANK NRI Homecoming Campaign |
YES BANK |
5W1H |
| ReBid and Axis Direct - Transforming Market Volatility into Cinematic AI-Powered Storytelling |
Axis Direct |
ReBid |
| King's AI Series Campaign |
King's Edible Oils |
DViO Digital |
| Durga Pujo |
Reliance Digital |
|
| Echion |
NDTV |
|
| J4.Best AI-Driven Media Strategy / Optimisation |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Sebamed |
Sebamed |
Mobavenue |
| 1.86X ROAS, +1.2% Offline Uplift: Thums Up's "Culture-Meets-Algorithm" AI powered Strategy on Amazon India |
ThumsUp |
Amazon Ads |
| HOW KÉRASTASE INDIA ACHIEVED 2X AI LED REVENUE GROWTH |
Kérastase |
Performics India |
| UltraTech Building the Future Before It Exists: Predicting Housing Demand Through Growth Corridors |
UltraTech Cement |
Mindshare India |
| Pedigree Achieved 86% New-to-Brand Rate (8× Category Norm) with AI-Powered Point of Market Entry Campaign |
Pedigree |
Amazon Ads |
| The Omnichannel Breakthrough: How Colgate Turned Decades of Dental Data Into Precision Targeting at 2X Revenue on Amazon |
Colgate Periogard |
Amazon Ads |
| J5.AI for Good / Responsible AI in Marketing |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Accidental Invitation |
Godrej Locks and Architectural Solutions |
Godrej Locks and Architectural Solutions |
| J6. Best Commerce-Led Marketing Strategy (Retail + Media Convergence) |
| CAMPAIGN NAME |
BRAND NAME |
AGENCY NAME |
| Pyaar Bhara: When Brand became The Commerce Engine |
Tata Sampann |
WPP Media - Wavemaker |
