| A. Web |
| A1.Best Banners -Single / Campaign, Rich Media with or without video |
| SR NO |
Campaign Name |
Brand Organization |
Agency Organization |
Metal |
| 1 |
Adani Vidya Mandir |
The Adani Group |
Obveus |
 Bronze |
| 2 |
Merging Two Powerhouses, Building a Super Brand: JioHotstar |
JIOHOTSTAR |
MINDSHARE |
 Silver |
| 3 |
From Scroll to Story: Turning Engagement into Experience |
Aptivate |
Wavemaker India |
Silver |
| 4 |
Indriya - Be the Bride of your Dreams - AI Innovation |
Indriya |
Mindshare |
 Gold |
| 5 |
Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
Gold |
| A2.Best Benchmark Content / Branded Content |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
GOLF GTI - MADE OF LEGEND |
Volkswagen |
Omnicom Media |
Bronze |
| 2 |
ENO CRICKET CAMPAIGN |
ENO |
SPARK FOUNDRY |
Bronze |
| 3 |
Alpenliebe – Breaking the Fourth Wall |
Alpenliebe |
Avian We |
Silver |
| 4 |
Standard Chartered Bank Wealth Insights Podcast |
Standard Chartered Bank |
Hansa Cequity |
Silver |
| 5 |
NBK- Dil Open Cheyyi. Life Welcome Cheyyi |
Mansion House |
Tilaknagar Industries Ltd |
Gold |
| 6 |
Cadbury 5Star: Driving the ‘Do Nothing’ Proposition across the Digital Ecosystem |
Cadbury 5Star |
Wavemaker India |
Gold |
| A3.Best Website/ Microsite |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Memoirs of Jameson: the non-serious guide to owing counterculture |
Jameson Ginger Ale |
Wavemaker India |
Bronze |
| 2 |
All New Portfolio Dashboard |
Nippon India Mutual Fund |
|
Silver |
| 3 |
Personalise to Lead: How a First-of-Its-Kind Skin Advisor Created a New Commerce Blueprint at 2.2X ROAS |
The Derma Co |
Amazon Ads |
Silver |
| 4 |
Fortune Xpert Total Balance Health Aaj se |
Fortune Xpert Pro |
DViO Digital |
Silver |
| 5 |
Sound Beyond the Screen: 200,000 Virtual Demos That Redefined Online Audio Shopping in India |
JBL |
Amazon Ads |
Gold |
| 6 |
Design Studio by Oberoi Realty |
Design Studio |
Madison Communications Private Limited |
Gold |
| A4.Best Use of Web Based Games |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
LUDO King TATA Ace Pro Innovation |
TATA Motors Commercial Vehicles |
Havas Media India |
Bronze |
| 2 |
Pulse Ka Pandal |
Pulse Candy |
|
Silver |
| 3 |
Fortune Ganeshotsav 2025 |
Fortune Foods |
Social Beat |
Silver |
| 4 |
FingoMF – The Investor Education Game |
Aditya Birla Sun Life Mutual Fund |
|
Silver |
| 5 |
Game On: Turning Play into Powerful Brand Action |
Campus Shoes |
Mindshare |
Gold |
| 6 |
Crem Mania – Run, Find and Jump |
Harvest Gold and Modern |
Omnicom Media |
Gold |
| A5.Best Campaign- Online Advertising and Digital Direct Response |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
The Great Festive Reset: Repositioning Pantaloons for Modern India |
Pantaloons |
Mindshare |
Bronze |
| 2 |
#KJOFaceInsurance : A Digital-First Campaign That Earned ₹1.5 Crore in Unpaid Media |
Oxylife Salon Professional |
Starcom |
Bronze |
| 3 |
Zurich Kotak Game Of Dares |
Zurich Kotak General Insurance |
SoCheers |
Silver |
| 4 |
Pedigree Achieved 86% New-to-Brand Rate (8× Category Norm) with AI-Powered Point of Market Entry Campaign |
Pedigree |
Amazon Ads |
Silver |
| 5 |
Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
Gold |
| 6 |
Britannia Good Day at Mahakumbh |
Britannia Industries Limited |
Schbang Digital |
Gold |
| A6.Best Use of Web Film in a Campaign |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Cadbury Celebrations: Turning Care into Meaningful Rakhi Gestures |
Cadbury Celebrations |
Wavemaker India |
Bronze |
| 2 |
WhatsApp Presents Baatan Hi Baatan Mein: When Encryption Became Felt, Not Explained |
WhatsApp |
Spark Foundry |
Silver |
| 3 |
Seeds of Progress- Trident Group |
Warner Bros. Discovery |
|
Silver |
| 4 |
Cadbury Dairy Milk: Uniting India, One sweet story at a time |
Cadbury Dairy Milk |
Wavemaker India |
Gold |
| A7.Best Short Form Video |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Futureverse of Fashion |
Blenders Pride Packaged Drinking Water |
Wavemaker India |
Bronze |
| 2 |
Making Britannia Good Day Special Again |
Good Day Chunkies |
McCann |
Silver |
| 3 |
Into the Green- Discovering Jharkhand |
Warner Bros. Discovery |
|
Silver |
| 4 |
Flu Vaccine Liya Kya? |
Zydus Lifesciences |
TheSmallBigIdea |
Silver |
| 5 |
Diwali Ready Sale |
SMART Bazaar |
|
Gold |
| 6 |
Arthik Azadi |
The Adani Group |
Obveus |
Gold |
| B. Mobile & Tablets |
| B1.Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc. |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Maybelline New York Colossal Bubble Mascara |
Maybelline New York |
Wavemaker India |
Silver |
| 2 |
Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
Gold |
| B2.Best Innovation in Mobile Marketing |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Personalise to Lead: How a First-of-Its-Kind Skin Advisor Created a New Commerce Blueprint at 2.2X ROAS |
The Derma Co |
Amazon Ads |
Bronze |
| 2 |
Škoda-Zepto Industry-First Mobile Marketing Innovation Campaign |
Skoda India |
Omnicom Media |
Bronze |
| 3 |
India’s First AI Personalized Portfolios for Trade Experts |
Birla Opus Paints |
Wavemaker India |
Silver |
| 4 |
UltraTech Cement | Vote Karega Toh Mazboot Banega India |
UltraTech Cement |
Mindshare India |
Silver |
| 5 |
New brand identity |
Agilus X WPP |
MediaKart |
Silver |
| 6 |
Flipkart Ads x Nothing: Nothing 3a- Record-Breaking Launch on Flipkart |
Nothing |
Flipkart Internet Pvt Ltd |
Gold |
| 7 |
GWR Divers |
Titan Watches X Hive Minds |
MediaKart |
Gold |
| B3.Best Campaign- Use of Mobile and Mobile Monetization |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
ENO BUFFETBAAZI CAMPAIGN |
ENO |
SPARK FOUNDRY |
Silver |
| 2 |
Pyaar Bhara: How Mobile Turned Indian Food's Pride into Purchase |
Tata Sampann |
WPP Media - Wavemaker |
Silver |
| 3 |
Kissht and Appnext: Empowering Finance-savvy users in India through AI-driven recommendations |
Kissht |
Appnext |
Silver |
| 4 |
Make and Model Mobile Campaign |
Royal Sundaram Insurance |
Ethinos Digital Marketing |
Gold |
| 5 |
Hero HF Deluxe |
Hero HF Deluxe |
EssenceMediacom |
Gold |
| B4.Best Use of Mobile – Customer Engagement |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Cadbury 5Star Do-Nothing Helpline: Dialing for Disruption |
Cadbury 5Star |
Wavemaker India |
Bronze |
| 2 |
RS=RS: Hence proved |
Royal Stag Packaged Drinking Water |
Wavemaker India |
Silver |
| 3 |
How Cadbury 5Star Destroyed Valentine's Day |
Cadbury 5Star |
Wavemaker India |
Silver |
| 4 |
NDTV News App |
NDTV |
|
Silver |
| 5 |
Garnier Men - Reimagining Mobile Storytelling Through Participation & Culture |
Garnier |
Wavemaker India |
Gold |
| 6 |
The Ducklips Effect: How Pringles Turned a Snack into a Social Behaviour |
Pringles |
Mindshare India |
Gold |
| B5.Best Multi Mobile Channel Campaign |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
XUV 3XO REVX Launch |
Mahindra & Mahindra |
Hansa Cequity |
Bronze |
| 2 |
Jio Google Gemini Offer |
Jio Google Gemini Pro Plan |
Reliance Jio Infocomm Limited |
Bronze |
| 3 |
From Swipe to Selfie: A Multi-Mobile Gen Z Journey |
Everyuth |
Wavemaker India |
Silver |
| 4 |
Rebuilding Trust with The Right Science |
Cadbury Bournvita |
Wavemaker India |
Silver |
| 5 |
The Ultimate Upgrade: How Gillette Fusion Redefined Premium Grooming for the Urban Man |
Gillette India |
Starcom India |
Gold |
| 6 |
Whiskas |
Mars X Publicis |
MediaKart |
Gold |
| B6.Best Use of Mobile to Drive Sales |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
1.86X ROAS, +1.2% Offline Uplift: Thums Up's "Culture-Meets-Algorithm" AI powered Strategy on Amazon India |
ThumsUp |
Amazon Ads |
Bronze |
| 2 |
Dettol Original Soap - Leveraging YouTube on Mobile to drive sales in TV dark markets |
Dettol Original Soap |
Wavemaker India |
Bronze |
| 3 |
Durex 69 Big Bang Sale |
Durex |
Wavemaker India |
Silver |
| 4 |
Pedigree Achieved 86% New-to-Brand Rate (8× Category Norm) with AI-Powered Point of Market Entry Campaign |
Pedigree |
Amazon Ads |
Gold |
| 5 |
Flipkart Ads x Coke Zero: Coke Zero Summer Campaign! |
The Coca-Cola Company |
Flipkart Internet Pvt Ltd |
Gold |
| B7.Cross Mobile Integration |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Flipkart Ads x Nothing: Nothing 3a- Record-Breaking Launch on Flipkart |
Nothing |
Flipkart Internet Pvt Ltd |
Bronze |
| C. Social Media |
| C1.Best Use of Social Networks/ Social Media |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Jelly Lip & Cheek Wand |
Kay Beauty |
|
Bronze |
| 2 |
Birla White ka White Cement Advantage Campaign |
Birla White |
|
Bronze |
| 3 |
Asian Paints Kaamyabi Ke Rang |
Asian Paints Corporate |
Madison Media |
Silver |
| 4 |
Rebuilding Trust with The Right Science |
Cadbury Bournvita |
Wavemaker India |
Silver |
| 5 |
The Lighter, Quieter Whey |
Wellbeing Nutrition |
PR Pundit Havas Red |
Silver |
| 6 |
KitKat Snap to Decide - Turning the Iconic Snap into a Cultural Decision-Making Ritual |
KitKat |
Zenith Media |
Gold |
| C2.Community Engagement / Community Building and Most Effective Social Listening |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Human Centric Redevelopment of Dharavi |
Adani Group - Dharavi Redevelopment Project’ |
YAAP |
Bronze |
| 2 |
Rebuilding Trust with The Right Science |
Cadbury Bournvita |
Wavemaker India |
Silver |
| 3 |
Yeh Deepavali Yellow Waali |
Stanley Tools |
82.5 Communications Pvt. Ltd. |
Silver |
| 4 |
iQOO Connect |
iQOO Connect - The Official Community |
VaynerMedia India |
Gold |
| 5 |
Signature Mangroves Regeneration Campaign |
Signature Packaged Drinking Water |
Enormous Brands |
Gold |
| C3.Leveraging Social Media to boost brand ROI and engagement |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
The Ducklips Effect: How Pringles Turned a Snack into a Social Behaviour |
Pringles |
Mindshare India |
Bronze |
| 2 |
Avatar: Fire & Ash — Driving 240Cr+ with India’s Most Advanced Performance Strategy |
StarStudios18 |
JioStar |
Bronze |
| 3 |
Cadbury 5Star: Driving the ‘Do Nothing’ Proposition across the Digital Ecosystem |
Cadbury 5Star |
Wavemaker India |
Silver |
| 4 |
Homestays Influencer Marketing Campaign |
MakeMyTrip Villas & Homestays |
|
Silver |
| 5 |
Gujarat Giants WPL Season 4 |
Gujarat Giants - WPL 2026 |
Kwikshutter Films |
Silver |
| 6 |
How Cadbury 5Star Destroyed Valentine's Day |
Cadbury 5Star |
Wavemaker India |
Gold |
| 7 |
Birla White ka White Cement Advantage Campaign |
Birla White |
|
Gold |
| C4.Best Use of Topical Posts in a Campaign |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Who is the Imposter |
Gujarat Giants |
Kwikshutter Films |
Bronze |
| 2 |
#JustHerThings, Women's day campaign |
Everyuth |
Wavemaker India |
Silver |
| 3 |
Mother Dairy : Cola Wars Campaign |
Mother Dairy |
Omnicom Media |
Silver |
| 4 |
Dabur Amla Hair Oil - Stories of Strength |
Dabur Amla Hair Oil |
Starcom |
Silver |
| 5 |
International Mother Language Day |
Axis |
Grey |
Gold |
| 6 |
Baat Karke Toh Dekho |
Tata Capital Limited |
|
Gold |
| C5.Best Use of User Generated Content |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Campus - You Go Girl |
Campus Shoes |
Mindshare |
Bronze |
| 2 |
King's Tyohaaron Ka King Holi Campaign |
King's Edible Oils |
DViO Digital |
Bronze |
| 3 |
Saarthi by Pidilite X Garage Collective X ARM Worldwide |
Pidilite Industries |
Garage Collective X ARM Worldwide |
Silver |
| 4 |
Fortune Influencer Masterclass |
Fortune Foods |
Social Beat |
Silver |
| 5 |
Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
Gold |
| 6 |
Vadilal Nibba Nibbi Campaign |
Vadilal |
Starcom India |
Gold |
| C6.Best Use of Influencer Marketing |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Yaari Jam @ 36,000 Ft |
Mcdowell's Soda |
Zenith Media India Pvt. Ltd. |
Bronze |
| 2 |
Enamor Bodysync |
Enamor |
SCHBANG DIGITAL SOLUTIONS PRIVATE LIMITED |
Bronze |
| 3 |
Tata Salt - The Sound of Iodine |
Tata Salt |
ENIL (Mirchi) |
Bronze |
| 4 |
MAGGI Double Masala It's here! |
MAGGI |
Social Panga |
Silver |
| 5 |
Sabka Jawab Tedhe Medhe |
Bingo! Tedhe Medhe |
Tonic Worldwide |
Silver |
| 6 |
Durex Podcast- Let's End Good Sex - Streaming NOW - Leveraging celebrity influencers to drive brand engagement |
Durex |
Wavemaker India |
Gold |
| 7 |
Mahakumbh |
MakeMyTrip |
|
Gold |
| D. Search & PPC Campaigns |
| D1.BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Nespresso - SEO & SEM |
Nespresso |
Zenith |
Bronze |
| 2 |
Indriya - Best use of SEO |
Indriya |
Infidigit |
Bronze |
| 3 |
Turning Intent into Real Riders |
Royal Enfield |
Omnicom Media |
Silver |
| 4 |
How Infidigit & Kotak Life Boosted Non-Brand Retirement Clicks by 194% and Leads by 433% |
Kotak Life Insurance Company |
Infidigit |
Silver |
| 5 |
EuroKids x Auburn Digital Solutions |
EuroKids |
Auburn Digital Solutions |
Silver |
| 6 |
From Search to Sales: HDFC Life’s SEO Strategy for Term Insurance & ULIP Leadership |
HDFC Life |
Infidigit |
Gold |
| 7 |
Birla White Seep Guard Waterproofing Solutions (Always-On) |
Birla White |
|
Gold |
| D2.BEST PPC |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
3X Growth at 4X the Category Rate Redefining Festive Growth Story |
Interio by Godrej |
Lyxel&Flamingo |
Bronze |
| 2 |
HMCL Best Performance Campaign |
Hero Corporate |
EssenceMediacom |
Bronze |
| 3 |
Beautiful Homes Painting Services |
|
Madison Media |
Silver |
| 4 |
Driving Profitable Growth Through Intent & Precision |
Aditya Birla Capital - AMC |
0101.Today |
Silver |
| 5 |
Accelerated D2C Growth Amid the E-commerce & Q-commerce Consumer Shift |
Skinn Perfumes |
Hiveminds |
Gold |
| E. Special Awards |
| E1.Best Integrated Media Campaign - Product/ Services |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Ganesh Chaturthi Campaign 2025 |
Star Union Dai-ichi Life Insurance |
|
Bronze |
| 2 |
When Encryption Became Felt, Not Explained |
WhatsApp |
Spark Foundry |
Silver |
| 3 |
Mahakhumb |
Bingo! Tedhe Medhe |
Tonic Worldwide |
Silver |
| 4 |
Fevikwik AI GPT: Where Jugaad Meets AI |
Fevikwik |
Madison World |
Gold |
| 5 |
Travel Series - Jet, Set, Invest |
Nippon India |
Hansa Cequity |
Gold |
| E2.Best Integrated Media Campaign - Corporate |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Kolkata Branch Launch 2025 |
Standard Chartered Bank |
Angootha Chaap Studios |
Bronze |
| 2 |
TATA Motors Better Always |
TATA Motors Commercial Vehicles |
Havas Media India |
Bronze |
| 3 |
Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
Silver |
| 4 |
Driving Awareness for Bharat Connect |
Bharat Connect |
YAAP |
Silver |
| 5 |
Banega Toh Badhega India 2.0 |
UltraTech Cement |
Mindshare India |
Gold |
| E3.Best Integrated Media Campaign - Social Cause |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Signature Mangroves Regeneration Campaign |
Signature Packaged Drinking Water |
Enormous Brands |
Bronze |
| 2 |
Tanvi the Great |
Tata Power |
BC Web Wise |
Bronze |
| 3 |
Bharat TULIP - Seller Buyer Meet 2025 |
Bharat TULIP (Traditional Artisans' Upliftment Livelihood Programme) |
NLB Services |
Bronze |
| 4 |
Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
Silver |
| 5 |
The Hungerware Collection – Plates that serve “Truth” |
INDIA GATE BASMATI RICE |
Wavemaker India (WPP Media) |
Gold |
| 6 |
Thanks A Dot |
SBI Life |
Dentsu Creative |
Gold |
| E4.Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Canva: Dil se, design tak |
Canva India |
OML Entertainment |
Bronze |
| 2 |
Center fresh 'Dimaag Pe Rakhe Lagaam' |
Center fresh |
Avian WE |
Silver |
| 3 |
Diwali Symphony 2025 |
Standard Chartered Bank |
WOOT Factor LLP |
Silver |
| 4 |
Centerfruit's 'Kaisi Jeebh laplapayi' - IMC |
Centerfruit |
Avian We |
Gold |
| 5 |
Hyaluron Pure Launch |
L'Oréal Paris |
Wavemaker India |
Gold |
| E5.Most Effective Use of Digital Analytics |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
From Insights to Impact - The Royale Glitz Impact |
Asian Paints Royale Glitz |
Madison Media |
Bronze |
| 2 |
Engineering Reach at Scale: Building a Cross-Screen Impact Engine for Kellogg’s Muesli 12in1 |
Kellogg’s Muesli 12in1 |
Mindshare |
Silver |
| 3 |
Colgate Oral Health Movement |
Colgate India |
Wavemaker India |
Silver |
| 4 |
UltraTech Building the Future Before It Exists: Predicting Housing Demand Through Growth Corridors |
UltraTech Cement |
Mindshare India |
Gold |
| 5 |
From Screens to Shelves: How Dabur Honey Turned CTV Attention into Offline Sales |
Dabur Honey |
Starcom |
Gold |
| E6.Best Media Campaign – Gender Parity |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Driving Cultural Gender Parity Through Father’s Day Storytelling |
Tanishq |
Hiveminds |
Silver |
| 2 |
IWD 2026 | She Is On The Rise | The Quiet Power |
Mahindra Rise |
Schbang Digital Solutions Pvt. Ltd. |
Gold |
| E7.Campaign with the Best ROI |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Agent Ching Attacks |
Ching's Secret (Tata Consumer Products) |
Purnima Advertising Agency Pvt. Ltd. |
Bronze |
| 2 |
Meet You At Freshpik |
Freshpik - Reliance Retail Ltd. |
|
Bronze |
| 3 |
Dishwashing the 0.5% Doubt: How Bosch's AI Dual-Engine Created India's Dishwasher Market at 18X ROAS |
Bosch |
Amazon Ads |
Silver |
| 4 |
Flipkart x RE |
Royal Enfield |
Omnicom Media |
Silver |
| 5 |
LEGO LCS Store Launch |
LEGO |
Starcom India |
Silver |
| 6 |
Engineering 5X Returns: OPPO’s AI-Driven Performance Max Success |
OPPO |
Omnicom Media |
Gold |
| E8.Best Digital Innovation |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
RS=RS: Hence proved |
Royal Stag Packaged Drinking Water |
Wavemaker India |
Bronze |
| 2 |
LEGO LCS Store Launch |
LEGO |
Starcom India |
Bronze |
| 3 |
Weather API Campaign |
Royal Enfield |
Comsense Technologies |
Silver |
| 4 |
Empowering 1.9Bn logon(people) through 1.9Bn UltraTech logos |
UltraTech Cement |
Mindshare India |
Silver |
| 5 |
Santoor Young Voice |
Santoor |
Wipro Consumer Care |
Gold |
| 6 |
Masters Of Style |
Pantaloons |
Illuminati Creative Digital Solutions Pvt Ltd |
Gold |
| E9.Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
1.86X ROAS, +1.2% Offline Uplift: Thums Up's "Culture-Meets-Algorithm" AI powered Strategy on Amazon India |
ThumsUp |
Amazon Ads |
Bronze |
| 2 |
From Forecasts to Direct Revenue: Predictive Room Inventory Optimization |
Bloom |
|
Bronze |
| 3 |
Driving High-Intent Travel Engagement with Context |
Yatra |
Lyxel and flamingo |
Silver |
| 4 |
Center Fruit: Turning feature phones smart |
Perfetti Van Melle |
Wavemaker India |
Silver |
| 5 |
Pantaloons Tuning Into Summer |
Pantaloons |
Dentsu Amp |
Silver |
| 6 |
Project Eklavya |
SBI Life Insurance |
|
Gold |
| 7 |
Most Effective Use of AI, Data Analytics, Machine Learning for a Campaign and Business Optimisation: Dabur Honitus – Rain Trigger Campaign |
Dabur Honitus |
Starcom |
Gold |
| E10.Best use of AR or VR |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Mangaldeep Virtual Deepotsav |
Mangaldeep |
VerSe Innovation : Dailyhunt |
Bronze |
| 2 |
Chinese Bole toh Chinese Wok | AR VR |
Chinese Wok |
Lenexis Foodworks Pvt Ltd |
Bronze |
| 3 |
Tedibar CeraMax |
Tedibar CeraMax |
Publicis Group x mediasmart |
Silver |
| 4 |
Jolly LLB 3 — India’s Highest-Ever AR Lens Playtime on Snapchat, officially confirmed by Snapchat India. |
StarStudios18 |
JioStar |
Silver |
| 5 |
From Paper to Platform: Reimagining Print as an AR-Led Retail Experience |
Skoda India |
Omnicom Media |
Gold |
| 6 |
Kingfisher X IPL |
Kingfisher |
Communique Marketing Solutions Pvt Ltd |
Gold |
| E11.Best Use of Experiential Tech for Digital & Physical Experiences |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Full Paisa Vasool Sale |
SMART BAZAAR |
|
Bronze |
| 2 |
Empowering 1.9Bn logon(people) through 1.9Bn UltraTech logos |
UltraTech Cement |
Mindshare India |
Bronze |
| 3 |
Renault Kiger Gaming OOH |
Renault Kiger |
Law & Kenneth Saatchi & Saatchi Private Limited |
Silver |
| 4 |
Tanvi the Great |
Tata Power |
BC Web Wise |
Gold |
| 5 |
HXR Digital Avatar – Brand Endorser |
IDFC FIRST Bank |
|
Gold |
| E12.Breakthrough Technology as Part of a Campaign |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Britannia & Zepto: Revisioning Shopper Experience Online |
Britannia |
WPP Media |
Silver |
| 2 |
Bird + Jingle ft. Good Times in Cricket |
Kingfisher Packaged Drinking Water |
Dentsu X |
Silver |
| 3 |
Avatar:Fire & Ash - Broke a World Record. Created an India First. In One Campaign. |
StarStudios18 |
|
Gold |
| E13.Location-based or Proximity Marketing Campaign of the Year |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
McCain Monsoon Campaign |
McCain Foods India |
Dentsu X |
Silver |
| 2 |
HOW HPCL BOOSTED OUTLET-LEVEL GROWTH & CUSTOMER ENGAGEMENT WITH HYPERLOCAL CAPABILITIES |
Hindustan Petroleum Corporation Limited |
SingleInterface |
Silver |
| 3 |
Fastrack |
MPing |
Times Group |
Gold |
| E13. 1. Excellence in Digital-to-Physical Growth & Customer Experience |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
How KFC strategically optimized local listings, to boost local growth, reputation, and customer engagement |
KFC India |
SingleInterface |
Gold |
| 2 |
How Bajaj Finance Ltd. leveraged advanced integrations and AI-powered reviews, to boost customer engagement and local growth. |
Bajaj Finance Ltd. |
SingleInterface |
Gold |
| E14.Most Effective App for Consumer |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Open - Confusing Captcha |
Axis |
Grey |
Silver |
| 2 |
You Matter App |
Star Union Dai-ichi Life Insurance |
|
Gold |
| E15.Best Omni-Channel Campaign Management & Marketing Automation |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Dump your Excess Campaign (V-Day) |
Sunfeast Fantastik |
White Rivers Media |
Silver |
| 2 |
Brothers Who Care – Turning Rakhi Gifting into a Moment of Meaning on Q-Commerce |
Cadbury Celebrations |
Wavemaker India |
Gold |
| 3 |
MagicBricks |
MagicBricks |
Havas Media x mediasmart |
Gold |
| E16.Best Data-Driven Marketing Strategy |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Asian Paints Socha Bhi Nahi Hoga |
Asian Paints Corporate |
Madison Media |
Bronze |
| 2 |
NRI Search Marketing |
HSBC Bank |
Omnicom Media |
Silver |
| 3 |
Instamart Quick India Movement Campaign |
Instamart |
BLINK DIGITAL (INDIA) PRIVATE LIMITED |
Silver |
| 4 |
Pantaloons End of The Season Sale |
Pantaloons |
Segumento India |
Gold |
| 5 |
Meta AI: AI Sticks When It Fits |
Meta AI |
Spark Foundry |
Gold |
| 6 |
Dettol Original Soap - Best use of digital data to drive incremental sales for the brand |
Dettol Original Soap |
Wavemaker India |
Gold |
| E17.Best use of Native Advertising |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Fortune city by Hiranandani |
Fortune city by Hiranandani |
MGID India Pvt Ltd |
Silver |
| 2 |
Cadbury 5Star: Driving the ‘Do Nothing’ Proposition across the Digital Ecosystem |
Cadbury 5Star |
Wavemaker India |
Gold |
| 3 |
Turning Passive Discovery into Active Evaluation: Volkswagen Taigun’s AI-Led Journey |
Volkswagen |
Omnicom Media |
Gold |
| E18.Best Digital OOH Campaign |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Agent Ching Attacks |
Ching's Secret (Tata Consumer Products) |
Purnima Advertising Agency Pvt. Ltd. |
Silver |
| 2 |
Rupay Sealink |
HSBC |
VML |
Gold |
| E19.AI-Driven Marketing Innovator |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
McCain Monsoon Campaign |
McCain Foods India |
Dentsu X |
Bronze |
| 2 |
Santoor Young Voice |
Santoor |
Wipro Consumer Care |
Bronze |
| 3 |
India’s First AI Personalized Portfolios for Trade Experts |
Birla Opus Paints |
Wavemaker India |
Silver |
| 4 |
Sumo AC |
Hitachi X Havas Media |
MediaKart |
Silver |
| 5 |
Centerfruit's 'Kaisi Jeebh laplapayi' |
Centerfruit |
Avian We |
Gold |
| 6 |
Voltas Beko's AI Breakthrough – AI-Powered Conversations, Monsoon-Proof Results |
Voltas Beko |
Havas Media India |
Gold |
| F. For Small Medium Business |
| F1.Best Benchmark Content / Branded Content |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Seeding a Revolution in Health with YouTube Creators |
I'm lite |
Wavemaker India |
Bronze |
| 2 |
Flipkart Ads x The Bear House: A style-first statement from The Bear House on Flipkart |
The Bear House |
Flipkart Internet Pvt Ltd |
Silver |
| F2.Best Microsite |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
From Mid-Ranked to #1: How Homemonde's Full-Funnel Flywheel Delivered 20x Higher Purchase Rates and Category Leadership |
Homemonde |
Amazon Ads |
Gold |
| F4.Best Use of Mobile to Drive Sales |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Flipkart Ads x The Bear House: A style-first statement from The Bear House on Flipkart |
The Bear House |
Flipkart Internet Pvt Ltd |
Bronze |
| 2 |
From Mid-Ranked to #1: How Homemonde's Full-Funnel Flywheel Delivered 20x Higher Purchase Rates and Category Leadership |
Homemonde |
Amazon Ads |
Silver |
| 3 |
Flipkart Ads x XYXX: FY '25 Display Activation |
XYXX |
Flipkart Internet Pvt Ltd |
Silver |
| 4 |
From Funnel Imbalance to Category #1: How Greciilooks Achieved 74% Sales Growth Through Full-Funnel Architecture |
Greciilooks |
Amazon Ads |
Gold |
| F5.Best Use of Social Networks/ Social Media |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
YOUMEE-Verse | A Tale of the Three Masters |
YOUMEE |
Which colour you want |
Silver |
| F6.Leveraging Social Media to boost brand ROI and engagement. |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
YOUMEE-Verse | A Tale of the Three Masters |
YOUMEE |
Which colour you want |
Gold |
| F7.Most Effective Use of Digital Analytics |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Flipkart Ads x XYXX: FY '25 Display Activation |
XYXX |
Flipkart Internet Pvt Ltd |
Bronze |
| 2 |
From Invisible to Invincible: How Krishna's Herbal & Ayurveda Achieved 4,852% New to brand Orders @14.18X RoAS Through AMC-First Full-Funnel Advertising |
Krishna's Herbal and Ayurveda |
Amazon Ads |
Silver |
| 3 |
From Funnel Imbalance to Category #1: How Greciilooks Achieved 74% Sales Growth Through Full-Funnel Architecture |
Greciilooks |
Amazon Ads |
Gold |
| F11.Best PPC Campaign |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Flipkart Ads x XYXX: FY '25 Display Activation |
XYXX |
Flipkart Internet Pvt Ltd |
Bronze |
| 2 |
From Invisible to Invincible: How Krishna's Herbal & Ayurveda Achieved 4,852% New to brand Orders @14.18X RoAS Through AMC-First Full-Funnel Advertising |
Krishna's Herbal and Ayurveda |
Amazon Ads |
Silver |
| 3 |
Precision Over Budget: Bhakti Sales' Efficiency-Gated Playbook for 5.35x ROAS in a Crowded Category |
Bhakti Sales |
Amazon Ads |
Gold |
| F12.Best Search Engine Optimization Campaign |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Transfroming Non-Brand Visibility for Babyshop India in 4 Months |
Babyshop |
Infidigit |
Silver |
| 2 |
Botpresso & Aramya: Stitching Success With 69X Growth |
Aramya |
Botpresso |
Gold |
| G. For StartUps |
| G1.Best Marketing Startup |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
JAR - Driving Savings Adoption via Mobile Performance |
JAR |
Bidkinetic |
Bronze |
| 2 |
|
Omni Media Consulting |
|
Bronze |
| 3 |
Venbridge Real Estate Advertising |
Venbridge Real Estate |
|
Silver |
| 4 |
FAYM | CREATOR LED COMMERCE PLATFORM |
FAYM |
Postfaym Technologies Pvt Ltd |
Silver |
| 5 |
AI Powered Profile Enrichment & Location Suite |
|
Segumento India |
Gold |
| G4.BEST PPC |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Amrutam: Full-Funnel Amazon Ads Strategy Delivering 132% revenue growth at 12.88x ROAS |
Amrutam |
Amazon Ads |
Bronze |
| 2 |
Search to Scale: How Behoma Achieved 311% Growth & 85.7% Market Dominance |
Behoma |
Amazon Ads |
Gold |
| G5.Best Data-Driven Marketing Strategy |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Search to Scale: How Behoma Achieved 311% Growth & 85.7% Market Dominance |
Behoma |
Amazon Ads |
Silver |
| G8.Campaign with the Best ROI |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Infidigit X Avataar: 6x ROI Improvement in 6 Months |
Avataar Skincare |
Infidigit |
Bronze |
| 2 |
Search to Scale: How Behoma Achieved 311% Growth & 85.7% Market Dominance |
Behoma |
Amazon Ads |
Gold |
| H. Retail Media |
| H1.Best Retail Media Campaign (Brand-Led) |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 236 |
Dettol Foaming Handwash – Hyper-Targeted Demand & Unprecedented ROI via Quick Commerce Audiences |
Dettol Foaming Handwash |
Wavemaker India |
Bronze |
| 237 |
From Cultural Conviction to Retail Conversion |
Tata Sampann |
WPP Media - Wavemaker |
Bronze |
| 238 |
Thums Up XForce – All Thunder. No Sugar |
Thums Up XForce |
EssenceMediacom |
Silver |
| 239 |
The Great Festive Reset: Repositioning Pantaloons for Modern India |
Pantaloons |
Mindshare |
Silver |
| 240 |
2 Mins Ki Diwali |
Reliance Digital |
|
Gold |
| H2.Best Retail Media Strategy (Always-On / Full Funnel) |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Nilkamal Homes: Building Brand Salience and Driving Retail Sales Through Geofenced Precision |
Nilkamal Homes |
EssenceMediacom |
Bronze |
| 2 |
Oil Change, Channel Change: Castrol's Interactive Brand Store Strategy for +80% YoY Sales Growth |
Castrol |
Amazon Ads |
Bronze |
| 3 |
Garnier Hair Color - Reinventing Consumer Engagement: How Garnier Scaled Hyperlocal Experiential Marketing Across India |
Garnier |
Wavemaker India |
Silver |
| 4 |
Cooking Up the Tri-Ply Shift: Bergner's Education-First Full-Funnel Strategy for 105% Growth on Amazon |
Bergner |
Amazon Ads |
Gold |
| H3.Best Use of First-Party Data in Retail Media |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
AI-Powered Lifecycle Optimisation for Higher Retention & CLV |
Atlys |
Segumento India |
Bronze |
| 2 |
The Omnichannel Breakthrough: How Colgate Turned Decades of Dental Data Into Precision Targeting at 2X Revenue on Amazon |
Colgate Periogard |
Amazon Ads |
Silver |
| 3 |
The Deep Dormant Comes Alive! |
Pantaloons |
Mindshare |
Gold |
| H4.Best Quick Commerce Media Execution |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
UltraTech X Amazon | Banega Toh Badhega India: From Tracking to Thanking |
UltraTech Cement |
Mindshare India |
Silver |
| 2 |
Vadilal Summer Campaign |
Vadilal |
Starcom India |
Silver |
| 3 |
Eveready Siren Zepto Ad |
Eveready Siren |
Starcom |
Gold |
| H5.Best Retail Media Innovation (Format / Placement / Integration) |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
From Style Up to OWND! : Reframing Fashion for Gen Z. |
OWND! |
Mindshare |
Bronze |
| 2 |
Thums Up XForce – India’s First Tech-Style Beverage Drop |
Thums Up XForce |
EssenceMediacom |
Silver |
| 3 |
Sound Beyond the Screen: 200,000 Virtual Demos That Redefined Online Audio Shopping in India |
JBL |
Amazon Ads |
Gold |
| I. CTV |
| I1.Best CTV Campaign (Brand Impact) |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Fufaji Campaign |
AirAsia |
|
Bronze |
| 2 |
Mother Dairy, now streaming in Ba****ds Of Bollywood |
MOTHER DAIRY |
Wavemaker India |
Silver |
| 3 |
Eveready Ultima Thak-Thak Moments: Turning Urgency into Opportunity |
Eveready Ultima Batteries |
Starcom |
Gold |
| 4 |
JioHotstar’s STP Formula for CTV: Using ACR Tech to Convert Millions from TV to 4K Streaming |
JioHotstar |
Mindshare |
Gold |
| I2.Best Use of Data & Targeting in CTV |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
JioHotstar’s STP Formula for CTV: Using ACR Tech to Convert Millions from TV to 4K Streaming |
JioHotstar |
Mindshare |
Gold |
| I3.Best Cross-Screen Video Strategy (CTV + Digital) |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Fufaji Campaign |
AirAsia |
|
Silver |
| 2 |
Engineering Reach at Scale: Building a Cross-Screen Impact Engine for Kellogg’s Muesli 12in1 |
Kellogg’s Muesli 12in1 |
Mindshare |
Gold |
| J. AI |
| J1.Best Use of AI in Marketing Operations |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
UltraTech Building the Future Before It Exists: Predicting Housing Demand Through Growth Corridors |
UltraTech Cement |
Mindshare India |
Silver |
| 2 |
Sujata Festive Campaign |
Sujata Appliances |
Havas Media India |
Silver |
| 3 |
Zaroorat Jaisi, Policy Vaisi |
Shriram Life Insurance |
TrueFan AI |
Gold |
| J2.Best AI-Led Consumer Experience |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Empowering 1.9Bn Logon (people) through 1.9Bn UltraTech logos |
UltraTech Cement |
Mindshare India |
Bronze |
| 2 |
Vadilal Nibba Nibbi Campaign |
Vadilal |
Starcom India |
Bronze |
| 3 |
RS=RS: Hence proved |
Royal Stag Packaged Drinking Water |
Wavemaker India |
Silver |
| 4 |
Unstoppable Spirit. Unstoppable Maharashtra. |
Reliance Digital |
|
Silver |
| 5 |
ZMVK - AI Dialogue Challenge |
Vadilal |
|
Gold |
| 6 |
Clicks to Bricks : Ultratech's unique AI solutions |
UltraTech Cement |
Mindshare India |
Gold |
| J3.Best Use of Generative AI in Creative Production |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Echion |
NDTV |
|
Bronze |
| 2 |
Chabaatey Raho – Chaubey Ji Returns |
Dabur Red Paste |
LOM WORLDWIDE |
Silver |
| 3 |
Onam Campaign 2025 |
Duroflex Limited |
Adfactors PR |
Silver |
| 4 |
YES BANK NRI Homecoming Campaign |
YES BANK |
5W1H |
Silver |
| 5 |
Gift of Words - Christmas 2025 |
Tata Capital Limited |
|
Gold |
| 6 |
King's AI Series Campaign |
King's Edible Oils |
DViO Digital |
Gold |
| J4. Best AI-Driven Media Strategy / Optimisation |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
UltraTech Building the Future Before It Exists: Predicting Housing Demand Through Growth Corridors |
UltraTech Cement |
Mindshare India |
Bronze |
| 2 |
1.86X ROAS, +1.2% Offline Uplift: Thums Up's "Culture-Meets-Algorithm" AI powered Strategy on Amazon India |
ThumsUp |
Amazon Ads |
Silver |
| 3 |
HOW KÉRASTASE INDIA ACHIEVED 2X AI LED REVENUE GROWTH |
Kérastase |
Performics India |
Silver |
| 4 |
Sebamed |
Sebamed |
Mobavenue |
Gold |
| J5.AI for Good / Responsible AI in Marketing |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Accidental Invitation |
Godrej Locks and Architectural Solutions |
|
Gold |
| J6. Best Commerce-Led Marketing Strategy (Retail + Media Convergence) |
| SR NO |
Campaign Name |
Brand Name |
Agency Organization |
Metal |
| 1 |
Pyaar Bhara: When Brand became The Commerce Engine |
Tata Sampann |
WPP Media - Wavemaker |
Gold |
| Hall of fame |
| Best Digital and Social Media Advertiser of the Year |
| 1 |
UltraTech |
|
|
Gold |
| Best Digital, Social Media & Mobile Media Agency of the Year |
| 1 |
Wavemaker India |
|
|
Gold |
