1. Best Use of Influencer / Celebrity for PR & Brand Awareness
Recognising campaigns that effectively use influencers or celebrities to generate visibility, strengthen brand recall, build credibility and create meaningful PR impact.
2. Most Creative & Innovative Influencer Campaign
Celebrating campaigns that demonstrate exceptional creativity, originality and innovation in the way influencers are used to deliver a brand message or solve a marketing challenge.
3. Best Integrated Influencer Campaign
Recognising campaigns that seamlessly integrate influencer marketing with multiple channels such as digital, social, PR, media, OOH, experiential or traditional marketing to create a unified brand impact.
4. Best Creator-Led Content Marketing Campaign / Series
Recognising creators who go beyond one-off sponsored posts to develop compelling content, recurring series or storytelling formats that build sustained audience engagement and brand relevance.
5. Best Creator-Led Cultural & Moment Marketing Campaign
Celebrating campaigns that tap into cultural moments, trends, conversations, festivals or real-time occasions and use creators to make the brand relevant, timely and culturally resonant.
6. Best Use of AI in Influencer Marketing
Recognising innovative use of AI across influencer discovery, content creation, personalisation, campaign optimisation, analytics or audience engagement to deliver stronger marketing outcomes.
7. Best Creator-Led Commerce & Product Launch Campaign
Recognising campaigns where creators play a meaningful role in launching products, driving discovery, consideration, trial or purchase through content, communities and commerce platforms.
8. Best Celebrity & Creator Collaboration
Celebrating impactful collaborations between celebrities and creators that combine their distinct audiences, influence and creative strengths to deliver a compelling brand campaign.
9. Best Micro, Niche & Community Creator Campaign
Recognising campaigns that effectively leverage micro-influencers, niche creators or highly engaged communities to deliver authenticity, relevance, engagement and targeted influence.
10. Best Purpose-Led Influencer Campaign
Celebrating campaigns that use creators and influencer communities to address meaningful social, environmental, cultural or community-led issues while creating authentic brand impact.
11. Best Social Media Influencer Campaign
Recognising outstanding influencer campaigns executed across social platforms that demonstrate strong content strategy, audience engagement, platform relevance and measurable brand impact.
12. Best Influencer Campaign on a Limited Budget
Celebrating campaigns that demonstrate resourcefulness and creativity in achieving significant audience engagement, brand impact or business outcomes despite limited investment.
13. Best On-Ground & Experiential Influencer Campaign
Recognising campaigns that bring creators into real-world experiences, events, activations or communities to create immersive content, audience participation and stronger brand connections.
14. Insta-Innovation: in Instagram Utilization
Acknowledging influencer/celebrity-driven marketing campaigns that have solely utilized Instagram as their platform, delivering measurable impact and reach for the brand
15. Best Multi Influencer Campaign
Acknowledging a brand's influencer marketing campaign that effectively collaborates with multiple influencers to amplify brand messaging, reach diverse audiences, and drive engagement and conversions
16. Best Regional Influencer Marketing Campaign
Recognising influencer campaigns that effectively leverage regional languages, creators, cultural nuances and local communities to build meaningful brand engagement and impact beyond the metros.
