Judging Criteria

A. SECTOR SPECIFIC Campaign & B. INFLUENCER/CELEBRITY-DRIVEN Campaigns

Idea- What was the big IDEA? What prompted the campaign?

Concept- How was the concept of the campaign unique? Was your campaign a trendsetter?

Virality- How viral was the campaign? Did it spread like wildfire? Is the campaign still remembered months down the line?

Creativity- Did your campaign tell a story? Did your messaging ensure brand synergy and creativity were balanced and maintained? Did your creative content inspire others to follow your trends?

Impact- What was the impact of your campaign? Did it create brand awareness? Did it garner your brand a new fan following? Did it help your brand in terms of increased visibility? Did your campaign meet your business goals?

Results- Did the campaign achieve the business goals you set out for the campaign? Share statistics to prove the same.

C. INFLUENCER AWARDS

• How relevant is your content in your specific sphere/industry? What are the prominent brands you've collaborated with?
• What is the average virality of your content? (e.g.- Engagement)
• Did any of your campaigns win other industry awards/get any recognition elsewhere? (e.g.- Recognition & Quality of Content)
• Is your content purpose-driven? Has it been able to contribute, even if in a purely entertaining manner?

D. EXCELLENCE AWARDS

• Could you target big clients in the time period?
• Did your campaign win other industry awards/get any recognition elsewhere?
• What were the revenues generated from your content? (while this information isn’t compulsory, sharing it will help. We will not use this information anywhere)