(Recognizing creative work from various industry sectors in the television advertising domain.)
Recognizing outstanding TV campaigns done by the automotive products & services industry.
Example: two-wheelers, four-wheelers, petrol, engine oil, car accessories, tyres etc.
Recognizing outstanding TV campaigns done by the banking, financial services and insurance industry.
Example: banks, insurance, loan, mutual funds, financial consultants, cash management services etc.
Recognizing outstanding TV campaigns done by the consumer durables & electronics industry.
Example: household and office electronics, home furnishings & maintenance etc.
Recognizing outstanding TV campaigns that enhance image of an organization without mentioning specific product attributes, recruitment, festival messages etc.
Recognizing outstanding TV campaign that created awareness to promote social welfare.
Example: public service announcement, environmental awareness, ethnic & disability awareness, anti-smoking, anti-drunk-driving etc.
Recognizing outstanding TV campaigns done by the e- commerce industry.
Example: ecommerce websites, online services, online retail/wholesale marketplaces.
Recognizing outside TV campaigns by the education industry.
Recognizing outstanding TV campaigns done by the mobile app industry.
Example: payZap, google pay, spotify, paytm, swiggy, urban clap.
Recognizing outstanding TV campaigns done by the mobile app industry.
Example: television programming, movies, trailers & promos, music etc.
Recognizing outstanding TV campaigns by fmcg, food & beverages industry.
Example: food products , home & personal care, cosmetics, dairy products, non-alcoholic beverages etc.
Recognizing outstanding TV campaigns by Jewellery, Fashion & Lifestyle Industry.
Example: apparel, footwear, accessories, luxury goods etc.
Recognizing outstanding TV campaigns by retail industry.
Example: malls, departmental stores, virtual stores, salons, home décor & furniture etc.
Recognizing outstanding TV campaigns by the real estate industry.
Recognizing outstanding TV campaigns by telecom industry.
Example: mobile network service providers and mobile phones, DTH service providers, internet service providers.
Recognizing outstanding TV campaigns by travel, tourism & hospitality industry.
Recognizing outstanding TV campaigns by pharma, hygiene & wellness industry
We are not inviting nominations in this sub category. This award is handpicked by the Grand Jury from the subcategory A01 to A15
(Recognizing exemplary television advertising campaigns done by brands/agencies/ broadcasters through various medias.)
Recognizing outstanding work which successfully integrated TV along with 2 other mediums in the media plan.
Recognizing outstanding work done on TV that successfully utilises research, planning, marketing and strategy for the launch/re-launch of a product/service/channel.
Recognizing outstanding work which successfully uses TV for promoting a Film
Recognizing outstanding work which successfully uses TV for promoting OTT Channel/ Content/ Series/ Short Films.
Recognizing outstanding TV campaign that associates a brand/programme/product/service with a movie.
Recognizing outstanding work that successfully integrates content on digital/social media/apps/ with TV for promoting a product/service/brand/channel.
Recognizing outstanding work that successfully used experiential marketing along with TV for promoting a product/service/brand/channel.
Recognizing outstanding work done on TV that effectively associates influencers and/or celebrities with advertising or a promotional activity for the launch/re-launch/marketing of a product/service/channel.
Recognizing outstanding TV campaign that created brand awareness.
Recognizing outstanding work done on TV that successfully uses innovation and effectiveness of a sponsorship program featuring content creation, product placement or product/service association to reach specific business goals and enhance the image of the organization.
Recognizing outstanding work done on TV that has successfully used an entertainment channel for promoting a product/service/brand.
Recognizing outstanding work done on TV that has innovatively used the kids channel for promoting a product/service/brand.
Recognizing outstanding work done on TV that has successfully used a news channel for promoting a product/service/brand.
Recognizing outstanding work done on TV that has creatively used a regional entertainment channel for promoting a product/service/brand.
Recognizing outstanding work done on TV that has successfully used a sports channel for promoting a product/service/brand.
Recognizing outstanding work done on TV that successfully utilises knowledge & lifestyle channel for promoting a product/service/brand.
For brands that formed a meaningful and successful collaboration with a sports event or team.
Example: TATA Group partnering with IPL as the title sponsor and creating campaigns that highlighted both their brand and the league’s spirit.
For unique and creative sponsorship ideas that stood out.
Example: Dream11 creating engaging contests during IPL, where fans could create fantasy teams and win prizes, making the sponsorship interactive and memorable.
For brands that sponsored multiple teams and showcased distinct campaigns for each.
Example: My11Circle sponsoring multiple IPL teams, tailoring specific ads and social media campaigns to appeal to the fanbase of each team.
For brands that leveraged digital platforms like social media, apps, or YouTube to amplify their sports sponsorship.
Example: CRED’s quirky and humorous ad campaigns during IPL, which went viral on social media and created buzz among the audience.
Recognizing outstanding work done by a broadcaster to launch or relaunch a program or channel
Recognizing outstanding work done by a broadcaster to promote a program on TV
Recognizes the most effective and innovative integrated marketing campaign done for the promotion of a program or channel
Recognizing outstanding TV campaigns done by a broadcaster which creates awareness amongst the public regarding social welfare.
Example: Disney+ Hotstar’s ad for live cricket streaming.
Example: Shark Tank India promoted via SonyLIV, YouTube, and TV ads.
Example: Kashmir Files Unreported (Zee5 Originals aired on Zee TV).
Example: Splitsvilla on MTV and JioCinema.
Example: Bigg Boss on Colors TV and extended episodes on Voot.
Example: Sony TV promoting a SonyLIV exclusive during prime time.
Example: Taarak Mehta Ka Ooltah Chashmah on SAB TV and SonyLIV.
Example: Colors TV live event streamed on Voot for extended coverage.
What it covers: Ads promoting new DTH services or features (e.g., HD channels, interactive TV).
Example: Tata Sky’s campaign for launching 4K Ultra HD channels.
What it covers: Effective partnerships between TV channels and distribution platforms (e.g., cable, DTH).
Example: Star Sports collaborating with Airtel Digital TV for exclusive sports broadcasting.
What it covers: Campaigns promoting the launch of a new TV channel and its distribution across platforms.
Example: Campaign promoting a new sports channel launch via DTH services.
What it covers: Ads that target the regional audience through local or regional TV channels on DTH.
Example: Sun TV promoting regional content to wider audiences through DTH services.
What it covers: Ads promoting content distribution through multiple TV platforms (cable, DTH, IPTV).
Example: Zee TV promoting its shows via DTH, cable, and digital platforms.
What it covers: Ads promoting on-demand services through DTH platforms, such as pay-per-view movies.
Example: Dish TV’s ad for its on-demand movie rental service.