Mumbai
May 2025
#PrimeTimeAwards | #TVFirst

Winners

Creativity
A01. Automotive Products & Services
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
1 Samarth by Hyundai - In Partnership with NDTV Havas Play - Havas Media Network India Hyundai Motor India Ltd. Bronze Bronze
2 MG Comet EV - The Street Smart Car Cheil India Pvt. Ltd. MG Motor India Pvt. Ltd. Silver Silver
A02. Banking, Financial Services and Insurance
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
3 Mega Banks of India-SBI Warner Bros. Discovery Silver Silver
4 Man From Motilal Oswal Motilal Oswal Financial Services Ltd. Gold Gold
A03. Consumer Durables & Electronics
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
5 Raho On Full On Microtek International Private limited Bronze Bronze
A05.CSR & Social Welfare
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
6 A Short Film on AI addiction by Zing TV Zee Entertainment Enterprises Ltd. Silver Silver
7 Samarth by Hyundai - In Partnership with NDTV Havas Play - Havas Media Network India Hyundai Motor India Ltd. Silver Silver
8 Inclusive Xmas Jingles Shemaroo Entertainment Ltd. Gold Gold
A09.Entertainment & Media
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
9 Super Hit Marathi Movies Shemaroo Entertainment Ltd. Bronze Bronze
10 Jab Vasu Met Orry Zee Entertainment Enterprises Ltd. Silver Silver
11 Sahi Jagah Judge Karo Zee Entertainment Enterprises Ltd. Silver Silver
12 India Climate Summit Times Network Silver Silver
13 Baahubali 1,2 ( Marathi Dubbed ) Shemaroo Entertainment Ltd. Gold Gold
A10. FMCG (Food, Beverages, Beauty)
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
14 Indian Sweets League Wavemaker Colgate Palmolive (India) Ltd Bronze Bronze
A15. Travel, Tourism & Hospitality
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
15 A Song of Eternity Warner Bros. Discovery Silver Silver
A17. Best Television Advertisement
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
16 MG Comet EV - The Street Smart Car Cheil India Pvt. Ltd. MG Motor India Pvt. Ltd. Silver Silver
Media Services
B01. Best Integrated TV Campaign (Use of two or more mediums along with TV)
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
17 Saffola - World Heart Day - #StepUpForYourHeart Challenge Madison Media Marico Ltd. Bronze Bronze
18 Tata Motors Commercial Vehicles presents Trucking Into The Future Havas Play - Havas Media Network India Tata Motors Commercial Vehicles Silver Silver
19 The Giant Wheel Festival Sony YAY! Silver Silver
20 Launch of wealth creators Times Network Silver Silver
21 Bharosa India Ka The Muthoot Group Gold Gold
22 Banega Toh Badhega India Mindshare India UltraTech Cement Limited Gold Gold
B02. Best Use of TV to Launch/Re-Launch Product/Service
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
23 Asian Paints Royale Glitz Launch Madison Media Asian Paints Silver Silver
24 Launch of wealth creators Times Network Silver Silver
25 Banega Toh Badhega India Mindshare India UltraTech Cement Limited Silver Silver
26 #LotLikeMagic ICICI Lombard Silver Silver
B06. Best Integration of Digital Content with TV
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
27 Sahi Jagah Judge Karo Zee Entertainment Enterprises Ltd. Bronze Bronze
28 Jagriti Ek Nayi Subah. Zee Entertainment Enterprises Ltd. Silver Silver
29 Jab Vasu Met Orry Zee Entertainment Enterprises Ltd. Silver Silver
30 Naali Bindu Zee Entertainment Enterprises Ltd. Silver Silver
B07. Best Integration of Experiential Marketing with TV
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
31 Fevicreate - Creativity leads to innovation at Fevicreate Idea Labs Madison Media Pidilite Industries Limited Bronze Bronze
32 Maa Annayya Zee Telugu Silver Silver
B08. Best Use of Influencers/Celebrities on TV
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
33 Gowardhan Ghee - Garv se Gowardhan Campaign Madison Media Parag Milk Foods Ltd. Bronze Bronze
34 Lenskart: Revolutionizing Eyewear with Seamless Integration, Tangible Outcomes Starcom Lenskart Solutions Private Ltd Silver Silver
35 Bharosa India Ka The Muthoot Group Silver Silver
36 Banega Toh Badhega India Mindshare India UltraTech Cement Limited Silver Silver
37 Hyundai - Khatron ke Khiladi Havas Media India Hyundai Motor India Limited Silver Silver
B09. Best Use of TV to Create Brand Awareness
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
38 Asian Paints Royale Glitz Stealing the Spotlight Madison Media Asian Paints Bronze Bronze
39 Samarth by Hyundai - In Partnership with NDTV Havas Play - Havas Media Network India Hyundai Motor India Ltd. Silver Silver
40 Indian Sweets League Wavemaker Colgate Palmolive (India) Ltd Gold Gold
41 Banega Toh Badhega India Mindshare India UltraTech Cement Limited Gold Gold
B10. Best Branded Content on TV
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
42 Hyundai Co-Presents – Kaun Banega Crorepati – 2024 Havas Media India Hyundai Motor India Ltd. Silver Silver
43 Fevicreate - Creativity leads to innovation at Fevicreate Idea Labs Madison Media Pidilite Industries Limited Silver Silver
44 UltraTech Se Pucho Mindshare India UltraTech Cement Limited Silver Silver
45 Banega Toh Badhega India Mindshare India UltraTech Cement Limited Gold Gold
B11. Best Use of Entertainment Channel
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
46 Saffola - World Heart Day - #StepUpForYourHeart Challenge Madison Media Marico Ltd. Silver Silver
47 Rivaah 's Game-Changing Innovation Sparks Higher Consumer Engagement Madison Media Titan Company Limited Silver Silver
48 Gowardhan Ghee - Garv se Gowardhan Campaign Madison Media Parag Milk Foods Ltd. Gold Gold
B12. Best Use of Kids Channel
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
49 Tata Soulfull Ragi Bites Choco Sticks - #Detective Campaign Tata Soulfull Tata Consumer Products Ltd - Tata Soulfull Silver Silver
50 Fevicreate - Creativity leads to innovation at Fevicreate Idea Labs Madison Media Pidilite Industries Limited Gold Gold
B13. Best Use of News Channel
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
51 TVS Raider Breaking Barriers Madison Media TVS Motor Company Bronze Bronze
52 Tata Motors Commercial Vehicles presents Trucking Into The Future Havas Play - Havas Media Network India Tata Motors Commercial Vehicles Silver Silver
53 UltraTech Se Pucho Mindshare India UltraTech Cement Limited Gold Gold
B14. Best Use of Regional Entertainment Channel
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
54 Cooling the Drama- Atomberg's 'Whatt a Fan' Electrifies Bigg Boss Kerala Madison Media Atomberg Technologies Private Limited Bronze Bronze
55 Baahubali 1,2 ( Marathi Dubbed ) Shemaroo Entertainment Ltd. Bronze Bronze
56 All Hair Is Beautiful: On Durga Pujo Nihar Naturals Bridging Beauty and Individuality Madison Media Marico Ltd. Silver Silver
57 UltraTech Se Pucho Mindshare India UltraTech Cement Limited Silver Silver
58 Lenskart: Revolutionizing Eyewear with Seamless Integration, Tangible Outcomes Starcom Lenskart Solutions Private Ltd Gold Gold
B17. Best Sports Brand Partnership
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
59 Samarth by Hyundai - In Partnership with NDTV Havas Play - Havas Media Network India Hyundai Motor India Ltd. Bronze Bronze
60 India, Ab Hadh Kar De. Aditya Birla Captial Limited Silver Silver
B20. Best Use of Digital Media in Sports Sponsorship
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
61 India, Ab Hadh Kar De. Aditya Birla Capital Gold Gold
Broadcasters
C01. Best Launch/Re-Launch of a Program/Channel
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
62 World Television Premiere Jawan Zee Entertainment Enterprises Ltd. Bronze Bronze
63 World Television Premiere Gadar 2 Zee Entertainment Enterprises Ltd. Silver Silver
64 Baahubali 1,2 ( Marathi Dubbed ) Shemaroo Entertainment Ltd. Silver Silver
65 CID S2 Banijay Asia Gold Gold
66 Jab Vasu Met Orry Zee Entertainment Enterprises Ltd. Gold Gold
C02. Best Program Promotion on TV
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
67 Jagriti Ek Nayi Subah. Zee Entertainment Enterprises Ltd. Bronze Bronze
68 Baahubali 1,2 ( Marathi Dubbed ) Shemaroo Entertainment Ltd. Bronze Bronze
69 Hindustan Ki Pasandida Filmein Shemaroo Entertainment Ltd. Silver Silver
70 BTS Director's Day Shemaroo Entertainment Ltd. Silver Silver
C03. Best Marketing Strategy -Integrated (Use of 2 or more mediums)
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
71 World Television Premiere Gadar 2 Zee Entertainment Enterprises Ltd. Bronze Bronze
72 ZEE THIRAI - VAANGA PAZHAGALAM Zee Entertainment Enterprises Ltd. Bronze Bronze
73 Gyaarah Gyaarah Zee Entertainment Enterprises Ltd. Bronze Bronze
74 SRGMP 360 degree campaign Zee Entertainment Enterprises Ltd. Silver Silver
75 India Climate Summit Times Network Silver Silver
C04. Public Service
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
76 Inclusive Xmas Jingles Shemaroo Entertainment Ltd. Silver Silver
77 World Television Premiere Bholaa Zee Entertainment Enterprises Ltd. Silver Silver
78 Paarthal Pasi Theerum Zee Entertainment Enterprises Ltd. Silver Silver
C06. Best Reality & Game Show
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
79 Mahanati Zee Entertainment Enterprises Ltd. Silver Silver
C07. Best Comedy Show
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
80 Comedy Khiladigalu Premier League Zee Entertainment Enterprises Ltd. Silver Silver
C10. Best Kids Show
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
81 Sa Re Ga Ma Pa Lil Champs 4 Zee Entertainment Enterprises Ltd. Silver Silver
C13. Best Show (Marathi)
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
82 Bigg Boss Marathi Season 5 Endemol Shine India Bronze Bronze
C14. Best Show (Kannada)
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
83 Annayya Zee Entertainment Enterprises Ltd. Bronze Bronze
84 Lakshmi Nivasa Zee Entertainment Enterprises Ltd. Gold Gold
C24. Best Documentary
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
85 The Story of IIM Sambalpur Warner Bros. Discovery Silver Silver
C27. Best News Show
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
86 Rise with India Times Network Bronze Bronze
C28. Best Production House
Sr. No. Campaign Name Entrant Company Name Client Company Name Metals
87 Endemol Shine India Silver Silver
Excellence Awards
Advertiser of the Year
Ultratech Cement Limited
Media Agency of the Year
Madison Media