exchange4media Mobile awards – The Maddies 2025 (hereafter referred to as "The Maddies") recognize excellence by organizations and individuals for their work in India's growing mobile marketing sector.

The submission of the Nomination Form assumes that you have carefully read The Maddies Awards 2025 terms and conditions and agree to abide by them.

Eligibility

• To be eligible the work of the entrant must have been used/ deployed between 0000 hours July 1st, 2024 and 23.59 hours June 30th, 2025.
• The Maddies assumes all Nominations are original and the entrant either owns the work or has permission from a client or other appropriate party to enter the work, with all rights granted therein. However a letter of declaration from the client/ marketing head stating the Nominations submitted is original and authorized work. Incase if Nomination is submitted for self then the marketing head needs to certify the same. If any Nomination is found to be plagiarized, the Nomination will be disqualified.
• Only one party may enter an Nomination, i.e. either the agency or client may enter a piece that both parties have worked on, but not both.
• The Nomination form for Maddies 2025 is available online and must only be submitted online with all the relevant details that are being asked for. The organizers will not be responsible for any incorrect or incomplete information.
• To protect the integrity of the judging, do not include the agency name except where asked on the Nomination form. Any mention of the submitting agency in the body of the Nomination Form is grounds for disqualification. The only exception would be for agency self- promotion campaigns
• Nominations will not be considered completed until full payment has been made.

Steps to complete the Nomination submission

• Register
• Sign in/ Login
• Fill the form & select categories
• Submit the Nomination (s)
• Get the invoice raised
• Make payment

Completing The Nomination Form

• The form must be filled in English only.
• A creative URL is MANDATORY. A video/ PowerPoint showcasing how you brought your idea to life. This video/ PowerPoint should summarize the Concept, Innovation, Execution and Results of your Nomination. This clip will be viewed by the judges during the judging sessions. If your Nomination is a winner, the clip will also be used at the Maddies Gala, at the Maddies Gallery, on Maddies website, and for media purpose. Please indicate when you enter your submission if there are reasons, such as music licensing, that restrict your video showcase from being shown at or after the Gala.
• The PowerPoint and/or Video will need to be uploaded through Google Drive or YouTube and the URL needs to be provided on the Creative Material URL Field. The File Size should not exceed 2 MB (For PowerPoint and maximum of 12 slides) or 2 minutes (For Videos) maximum. Also, make sure to change the settings to “public/ anyone with the link” if submitted through Google drive.
• Video needs to be shared in AVI or MPEG4 format, whichever is applicable or both
• Refer to the Criteria section which includes eligibility requirements and judging criteria for each category. Think about how your campaign excels in the following areas: Concept, Innovation, Execution and Results. Please be as specific and as concise as possible.
• Please carefully re-check the name of the campaign, client and agency you have entered. If you are shortlisted or a winner, the same will be published on our website exactly as you have typed them there.
• Entrants are expected to ascertain that the Nominations put up on the web can be viewed on multiple browsers and platforms (including the Mac).
• Please avoid requirement of username and password for viewing of provided material, in case such is required, kindly mention the same very clearly in the covering note.
• There is no limit to the number of Nominations an agency, organization, or individual can send us but an all-inclusive, non-refundable Nomination fee should be sent after submitting the Nomination or can be paid online through debit or credit card.
• For mobile campaigns and apps that need to be viewed on devices like iPads and iPhones, the Nomination must be accessible on the device. In case the device for which an app has been made is not available easily with the organizers and or jury, the organizers may write to the entrant and request for making available the device on the date of judging in Delhi/ NCR/ Mumbai office.

Points to consider

• How the campaign was implemented and what was the level of success?
• How did the execution help achieve results?
• How creative or sophisticated was the campaign?
• What did the mobile medium bring to the campaign that other channels missed?
• How was mobile matched to specific markets, demographics relevant to overall campaign execution?
• What percent of budget went to mobile marketing?
• What impact did the campaign have on the market?

Note:

Hall of Fame has following categories:

• Mobile Marketer of the Year*
• Agency of the Year*
  (*we are not accepting Nominations for this categories, it will be decided on the basis of the scores accrued through winning under the other 3 major categories A. Marketing Strategy/ B. Channel/Media Strategy/ C. Enabling Technologies. No Nomination and no Nomination fee should be sent for the same.)
• Mobile Person of the Year will be decided on the basis of the nominations received and jury recommendations. Please make sure that photo is provided along with the submission. No Nomination fee should be sent for this category.
• If you do not view a 'Success' screen after submission of an Nomination, there has been an error at the backend. Please resubmit the Nomination. On the submission of an Nomination, other than the success screen, you will also be sent an email acknowledging your Nomination with the details you have entered. Note: in case we receive two Nominations for the same work, only the one received last will be considered for judging.
• Delegate registration is independent of submission of Nominations.

Payments

The Nomination will be deemed to be accepted only when the Nomination fee as detailed below reaches us either through online payment or at our Noida office.

The Nomination Fee is as follows :
Nomination before	Nomination fees
Early Bird Deadline | July 30, 2025	INR 20,000*/Nomination
On Time Deadline | August 31, 2025	INR 22,000*/Nomination
Extended Deadline | September 30th, 2025	INR 24,000*/Nomination
* Taxes as applicable

• Alternatively, fee can also be paid by credit/ debit cards, net-banking and cheque. (in favour of Adsert Web Solutions Pvt Ltd and must reach our Delhi/NCR office at D- 40 3^rd floor, Sector 2, Noida by the last date of acceptance of Nominations)
• Non-Delhi / non-payable at par cheque will NOT be accepted. The Nomination fees cannot be submitted in cash.
• Nomination will be accepted only on realization of payment via credit/debit card or cheque(s).
• We repeat: Nomination fees (and Nominations) will not be accepted for Hall of Fame awards.
• No refunds will be made, once the payment is submitted.
• Convenience charges will be applicable to the maximum of 3.54% of the Total value of the invoice.
• Please address envelope containing cheque(s) to Mr.Gaurav Luthra and clearly super scribe envelope with 'THE MADDIES 2024 Nomination FEES'. Our office address is stated as below.

Bank Details :

NOTE:
Nominations will be considered accepted only upon realization of the Nomination fee (cheque/ online/ net-banking). The forms can be submitted online 24x7. The Cheque(s) must reach our Noida office between Monday and Friday, 11am to 6pm Cheque(s) can also be sent by courier to our Noida office.

Official Address: Adsert Web Solutions Private Limited, D- 40 3^rd floor, Sector 2, Noida. Telephone: 0120-4007700

All Nominations submitted will become a property of the exchange4media group. Submission of Nomination also authorizes the exchange4media group to use images and/or audio/video clips of up to 2 minutes from a single Nomination for use on broadcast television (free-to-air, pay, cable, satellite, DTH, FTA, mobile, out-of-home, internet or any other digital medium for the purpose of promoting or reporting the awards) with due credits.