Digital evangelist and Omni Channel Marketing professional having more than 18 years of diverse experience at various organizations in making strategies, plans and driving execution for achieving business goals. Currently Steering the Digital and Omni-Channel landscape of Dr Reddys globally as Head of Digital Marketing for emerging markets including Russia, LATAM, ASEAN, Asia, China, ANZ, Africa and Subcontinent. Have worked with companies like PHILIPS, DuPont, GroupM, Hindustan Times, Indiamart etc. in the past and have successfully launched and delivered on various digital and integrated initiatives across a range of industries, sectors and brands. I believe in amalgamation of marketing and technology to build customer centricity in organizations.
This journey has been attested by multiple Industry awards and individual recognitions like-
• World Women Leadership Award 2020
• BBC Knowledge Women Leadership in Industry Award 2017
• ‘Woman Super Achiever in Digital and Social in Asia’ in 2014 by CMO Asia Singapore
• Most Influential Digital Media professional 2015 and 2018 by World Marketing Congress
• ETNow digital award in 2018 and Mobbys in 2013
• Adobe Brand & Content custodians in 2017.
Besides being an avid reader I like to travel, sing and cook to unwind my tech brain cells.

Strategic Digital Marketing leader with 12+ years of rich experience across the FMCG, Retail, Beauty, and Lifestyle sectors. Proven track record of building digital-first brands, driving business impact, and leading integrated marketing transformations across top organizations like McCain Foods, Dabur, and Colorbar.
At McCain, led end-to-end digital strategy, content, and performance marketing initiatives delivering excellent ROAS, brand recall growth, and multiple national award recognitions. Adept at orchestrating brand storytelling, influencer ecosystems, community building, and media innovation to drive growth and consumer engagement.
Hands-on with full-funnel marketing—ranging from content creation to commerce—partnering closely with platforms like Google, Meta, Blinkit & Swiggy. Skilled at building high-performing teams and agency ecosystems, with a strong focus on measurable ROI, brand lift, and digital excellence.