Shortlist
| A. Marketing Stratergy | |||
| A01. Brand Recall | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Double the Trust, Triple the Impact: The Axis Max Life Rebranding Story | Axis MaxLife Insurance | Hiveminds - A unit of Madison |
| 2 | India, Ab Hadh Kar De | Aditya Birla Capital | |
| 3 | When AI Fits, It Sticks: Embedding Meta AI Into Everyday Moments | Meta AI | Starcom Worldwide |
| 4 | Bhoodhe Hoke Kya Banoge | Aditya Birla Sun Life Insurance | HYPHEN BRANDS |
| 5 | Live more, Bank less | DBS Bank India | Gozoop |
| 6 | The FedEx Factor - Powering Bold Business Ideas | FedEx | First Economy |
| 7 | Flipkart Ads x Timex: Valentine’s Success | Timex | Flipkart |
| 8 | Indriya’s 1st Bridal Collection Launch | Indriya | Novel Jewels |
| 9 | Do Baatein Ho Sakti Hai | Tata Genuine Parts & Tata Genuine Oil | AndAnd Brand Partners |
| 10 | Škoda-Zepto Industry-First Innovation Campaign | Škoda Auto India | Omnicom Media Group India |
| 11 | Jim jam Pops | Jim jam | Mindshare |
| A02. Lead Generation | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Chetak EV Hits #1 with Amazon’s O2O Strategy | Chetak | Amazon Ads |
| 2 | Kissht Campaign for Lead Gen | Kissht | AudiencePro |
| 3 | CanaraHSBC Conversion Curve – A Data-Led Leap in Lead Generation | CanaraHSBC Life Insurance | Publicis Groupe |
| 4 | HDFC Life Campaign | HDFC Life | AudiencePro x iProspect |
| 5 | Matrimony.com Lead Generation Campaign | Matrimony.com | AudiencePro |
| 6 | Birla Opus Lead Generation Campaign | Birla Opus Paints | AudiencePro x WPP Media |
| 7 | Shriram Finance <> Netcore Cloud | Shriram Finance | Netcore cloud |
| 8 | Transforming Retail Search- Dell’s Mobile-First Hyperlocal Automation Engine | Dell Technologies | Essencemediacom |
| 9 | From Reach to Results - Maruti Suzuki's 70% Lead Growth on Meta | Maruti Suzuki India | WPP Media |
| A03. Launch of Product/Service | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | CeraVe’s Paid Media Launch on Amazon: Transforming Skincare with Paid Media | CeraVe | Performics |
| 2 | KGMO Hilsa - Illish-e-Majlish | Fortune Foods | Social Beat |
| 3 | Flipkart Ads x Nothing: 3a Series Launch | Nothing Technology | Flipkart Ads |
| 4 | How Fusion upgraded the Urban Shaver with a Mobile led launch Strategy | Gillette Fusion | Starcom India |
| 5 | 4x Growth in Careem Grocery Orders in 4 Months | Careem | Digidarts |
| 6 | From Zero to Top 10: How Bepanthen Redefined Skincare Launches in India | Bepanthen | |
| 7 | McCain AirFryer Fries Launch campaign | McCain | Dentsu X |
| 8 | JioMart Time aur Paise Dono Bachaye | JioMart | Leo India |
| 9 | JioGame | JioGames | Reliance Jio Infocomm |
| 10 | Thums Up XForce – All Thunder. No Sugar | Thums Up X force | Essence Mediacom |
| 11 | Airtel 5G Plus - The Safe Network | Airtel 5G Plus | EssenceMediacom |
| 12 | OMNI | YES SECURITIES (India) | |
| 13 | Ab Mummy Ka Bhi Solid Dost Kellogg’s ‘Multigrain Chocos’ | Kellogg's | Mindshare India |
| A04. Relationship Building/Remarketing | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Freo <> Netcore Cloud | Freo | Netcore cloud |
| 2 | Smart Growth Check – Powered by PediaSure | Pediasure | Starcom |
| 3 | Digital Defense & Brand Rejuvenation: The Dabur Odomos Campaign | Dabur Odomos | Starcom |
| 4 | Beyond Banking | Equitas small finance bank | |
| 5 | Seamless Omnichannel Experience Strategy | Indriya, Aditya Birla Jewellery | Novel Jewels |
| 6 | Standard Chartered Women Entrepreneurship Optimism Index | Standard Chartered Bank | Hansa Cequity |
| 7 | Standard Chartered Wealth Wise Series | Wealth Wise Series | Hansa Cequity |
| 8 | AJIO’s ROAS soars 20x with Remarketing on Android | AJIO | Vibrant Media |
| 9 | HDFC Life Curated Playlist and Brand Promotion | HDFC Life | JioSaavn |
| 10 | Perfect Laundry Duo | Surf Excel | Mindshare India |
| 11 | Dove Beauty Test Stops With Me | Dove | Mindshare |
| A05. Best use of Apps/Games for Marketing | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Winning Over Gen Z: NESCAFÉ RTD's Gaming-Focused Campaign | Nescafe RTD | Zenith Media |
| 2 | KitKat & Candy Crush joined forces to make breaks more delicious and rewarding than ever! | Kitkat India | Zenith Media |
| 3 | Kalki 2898 AD | Zee Telugu | |
| 4 | Flipkart Ads x Thums Up: Hitting it out of the Park | Thums Up | Flipkart Ads |
| 5 | Nicotex Begin App Install Campaign Launch | Nicotex Begin | AUBURN DIGITAL SOLUTIONS |
| 6 | #MalaikaAroraOnFirstGames | Paytm FirstGames | One 97 Communications (Paytm) |
| 7 | Flipkart Ads x Minute Maid: A Pulp-sating Success! | Minute Maid - Coca Cola | Flipkart Ads |
| 8 | The Game of Multigrains Chocos | Kellogg's | Mindshare India |
| 9 | Colgate Oral Health Movement: Turning WhatsApp Into India’s Oral-Health App | Colgate India | Wavemaker India |
| 10 | Fear in their hands - A Mobile Haunting | MTV | Wavemaker |
| A06. Most Effective App for Consumer | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | You Matter App | Star Union Dai-ichi Life Insurance Company | |
| 2 | Equitas 2.0 | Equitas small finance bank | |
| 3 | PBPartners Mobile App | PBPartners | |
| 4 | MyJio | Reliance Jio Infocomm | |
| 5 | Škoda-Zepto Industry-First Innovation Campaign | Škoda Auto India | Omnicom Media Group India |
| A07. Campaign To Drive Sales | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | NMACC - Phantom of the Opera | Nita Mukesh Ambani Cultural Centre | Schbang Digital Solutions |
| 2 | From Launch to #1: Instamart’s App Growth Story | Instamart | Newton |
| 3 | Chetak EV Hits #1 with Amazon’s O2O Strategy | Chetak | Amazon Ads |
| 4 | Zepto's Campaign to Drive Sales | Zepto | AudiencePro |
| 5 | Bluestone's data-led campaign | BlueStone | AudiencePro |
| 6 | 2x Sales with Mobile-First Focus | ASICS | Digidarts |
| 7 | Care #LikeABosch: Launching the 9 & 10 kg Washing Machines | Bosch Home Appliances | Ting Works LLP |
| 8 | Flipkart Ads x Adidas: 4x sales for Ultraboost Range! | Adidas | Flipkart Ads |
| 9 | Domino's Campaign to Drive Sales | Domino's Pizza | AudiencePro |
| A08. Gender Equity | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Motherhood On Hold | Aditya Birla Capital | |
| 2 | Dove Beauty Test Stops With Me | Dove | Mindshare India |
| 3 | Vim Adds Rhythm In Routine | Vim Adds Rhythm In The Routine | Mindshare India |
| A09. Amplification | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | NMACC - Phantom of the Opera | Nita Mukesh Ambani Cultural Centre | Schbang Digital Solutions |
| 2 | India, Ab Hadh Kar De | Aditya Birla Capital | |
| 3 | AZORTE - YOUR SAFE SPACE | AZORTE | Reliance Retail |
| 4 | Banega Toh Badhega India: UltraTech's Butterfly effect on Nation Building | UltraTech Cement | Mindshare India |
| 5 | Coke Studio: Your Stage, Your Story | Coca-Cola | Essencemediacom |
| 6 | India “Prompt karo, aage bado” with Gemini | Google Gemini | EssenceMediacom |
| 7 | Bourbon shake | Bourbon shake | Mindshare India |
| 8 | Jim jam Pops | Jim jam | Mindshare India |
| 9 | Leveling Up Housewives: The unexpected gaming revolution no one saw coming! | HUL Detergents | WPP Media |
| A10. Community building | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Breaking the Silence Around Menstrual Pain | Saridon Woman | |
| 2 | JBL Music Academy | JBL India | RepIndia |
| 3 | Nivea Soft - NSFB - Community Building | NIVEA | OMD |
| 4 | Fortune Influencer Masterclass | Fortune Foods | Social Beat |
| 5 | Monsoon - Minisodes | Society Tea | Django Media LLP |
| 6 | Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts | UltraTech | Mindshare |
| 7 | Birla White ka White Cement Advantage Campaign | Birla White | Grey Worldwide (India) |
| 8 | Threads of Trust - Raksha Bandhan | Ujjivan Small Finance Bank | |
| 9 | India’s First Personalized Portfolio Platform Empowering Painting Trade Experts | Birla Opus Paints | Wavemaker India |
| 10 | Vim Adds Rhythm In Routine | Vim Adds Rhythm In The Routine | Mindshare India |
| 11 | Fan Sabha App Experience + Success Metrics | Delhi Capitals | Sportz Interactive |
| A11. Social Impact / Not For Profit | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Aditya Birla Group - A Force For Good | Aditya Birla Group | Mindshare |
| 2 | Flipkart Ads x P&G: The Shiksha Story | P&G | Flipkart |
| 3 | ICICI Lombard Caring Hands | ICICI Lombard | |
| 4 | #StandUpForLearningGap_P&G x Amazon Alexa | P & G | Amazon Ads |
| 5 | Mutual Funds Sahi Hai | AMFI | Dentsu |
| 6 | No Tobacco day campaign | Ujjivan Small Finance Bank | |
| 7 | Project Roshni | Lions Club of Babulnath | Acture Media |
| 8 | Britannia A-Eye: AI-Powered Shopping Assistant for the Visually Impaired | Britannia | Mindshare India |
| 9 | Play for a Cause | 100 Pipers Travel Gear | Wavemaker India |
| A12. Maximizing Mobile Advertising | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Voices of Progress: UltraTech's Nation-Building Story | UltraTech Cement | Mindshare India |
| 2 | Programmatic Power on YouTube: Driving 71% Audience Penetration & a +20% Value Growth for Supradyn Daily | Supradyn Daily | Bayer Consumer Health |
| 3 | Raymond Achieves Real-world Results With an AI-driven Hyperlocal Campaign on Mobile | Raymond | Madison World |
| 4 | BHIM 3.0: Beyond Payments, Building India's Super App | NPCI BHIM | EssenceMediacom |
| 5 | Leveling Up Housewives: The unexpected gaming revolution no one saw coming! | HUL Detergents | WPP Media |
| 6 | Fear in their hands - A Mobile Haunting | MTV | Wavemaker |
| A13. Digital Influence | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Switch To Fluoride Free | Dabur Red Paste | Mixed Route Juice |
| 2 | Dabur Odonil Freshness Amplified | Dabur Odonil | Starcom |
| 3 | Too Yumm! X Pushpa 2: Flavour Mein Fire Hai | Too Yumm! | FCB Kinnect |
| 4 | A 100 Domino’s Pizzas rained over Influencers | Domino’s | CollabX |
| 5 | NMACC - Phantom of the Opera | Nita Mukesh Ambani Cultural Centre | Schbang Digital Solutions |
| 6 | Flipkart Ads x Himalaya: Glam Up Partnership! | Himalaya | Flipkart Ads |
| 7 | Sebamed - Skin Deep | Sebamed | Social Beat |
| 8 | Pout. Post. Pringles | Kellogg's | Mindshare India |
| 9 | YouTube Fan Fest | Maruti Suzuki India | Mindshare |
| 10 | Memoirs of Jameson: the non-serious guide to owing counterculture | Jameson Ginger Ale | Wavemaker India |
| A14. Best Mobile Messaging Campaign: SMS, MMS | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | From Dialogues to Data-Driven Success: Black & White’s CTWA Breakthrough Turns First-Party Data into a Conversion Engine | Black & White | Zenith |
| 2 | Equitas Bank <> Netcore Cloud | Equitas Bank | Netcore cloud |
| 3 | Colgate Oral Health Movement: Turning WhatsApp Into India’s Oral-Health App | Colgate India | Wavemaker India |
| A15. Most Engaging Mobile Campaign | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Ganesh Chaturthi | Fortune Foods | Social Beat |
| 2 | Hero Motocorp <> Netcore Cloud | Hero Motocorp | Netcore cloud |
| 3 | SIT Games | Sleepyhead | |
| 4 | Dabur Hajmola IPL Campaign - "Rap Reels & Raga: The Chatkaara way" | Dabur Hajmola | Starcom |
| 5 | Pro Kabaddi League Season 11 | Pro Kabaddi League | NA Sportz Interactive |
| 6 | Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts | UltraTech | Mindshare |
| 7 | Lacto Calamine OMD Sunscreen Mcanvas Campaign | Lacto Calamine | OMD India |
| 8 | Colgate Oral Health Movement: Most Engaging Mobile Dental-Scan Experience | Colgate India | Wavemaker India |
| 9 | Fear in their hands - A Mobile Haunting | MTV | Wavemaker |
| A15i. Best use of Rich Media Ads | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Little Diapers CTV-Innovation | Piramal & OMD | MediaKart |
| 2 | DeBeers - Natural Diamonds | DeBeers & Havas | MediaKart |
| 3 | H&M Beauty launch | H&M & Dentsu | MediaKart |
| A16. Promotion | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Matching shades : Maybelline's tech solution for lipstick mismatch problems | Maybelline NY | Amazon Ads |
| 2 | Flipkart Ads x Mondelez Rakhi Campaign | Mondelez | Flipkart Ads |
| 3 | India, Ab Hadh Kar De. | Aditya Birla Capital | |
| 4 | IGP <> Netcore Cloud | IGP | Netcore cloud |
| A17. Maximizing Mobile Advertising / Programmatic and Machine Learning | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Nivea Soft - #FreshDrishtikon | Nivea Soft | OMD |
| 2 | Eveready Ultima Power That Goes the Distance-Neeraj Chopra Campaign | Eveready Ultima Battery | Starcom |
| 3 | Swiggy IPL 2025: Turning Sixes into 66% Savings with Real-Time Mobile Triggers | Swiggy Food | Pivotroots - A Havas Company |
| 4 | From Legacy to Lead: Usha’s AI Media Play | Usha | Amazon Ads |
| 5 | Borderless Moments: Redefining Mobile Video Storytelling for Modern Travelers | Thomas Cook | LS Digital |
| 6 | Voltas x Havas x mediasmart: Connecting Offline Intent to Online Impact | Voltas | mediasmart, powered by affle x Havas |
| 7 | EODC | Sprite | Essencemediacom |
| 8 | Dynamic, Data-Driven, Disruptive: Saridon’s Display Success Story | New Saridon | WPP media (Essencemediacom) |
| A18. Best use of vernacular language in mobile advertising | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Ghar Banega Toh Desh Banega | Aadhar Housing Finance | Big Trunk Communications |
| 2 | Khaa Se Kha Tak – Swiggy’s Hyperlocal Bhopal Campaign | Swiggy Food | Pivotroots - A Havas Company |
| 3 | 60% GROWTH IN McDonald’s ORDER VALUE IN 30 DAYS OF LAUNCH VIA DATA-DRIVEN INFLUENCER MARKETING | McDonald’s | CollabX |
| 4 | Public for UPI’s “Main Moorkh Nahi Hu” Campaign | Public App | |
| 5 | Connecting with India: How Ask Nestlé's Integrated Search Strategy Wins with Vernacular Content | AskNestle | Zenith Media |
| 6 | TVS Credit - Rakhsa Bandhan Campaign | TVS Credit Services | |
| 7 | Bhim 3.0 - From First Tap to Lasting Trust — Creating a Seamless Digital Experience with BHIM | NPCI BHIM | EssenceMediacom |
| 8 | Colgate Oral Health Movement: Across 16,000+ Pincodes | Colgate India | Wavemaker India |
| A19. Mobile Video | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | ENO GAME ON CRICKET CAMPAIGN | ENO | Zenith Media |
| 2 | Culture relevance: K Burger meets K content | McDonald's | Amazon Ads |
| 3 | Boomer : A Pop Culture Classic, Reimagined For The GenZ | Boomer | Group M (Essence Mediacom) |
| 4 | Ghar Banega Toh Desh Banega | Aadhar Housing Finance | Big Trunk Communications |
| 5 | Colgate VW Purple: Success Through Live Commerce | Colgate Visibile White Purple | Amazon Ads |
| 6 | Soury not Sorry | Candyman Sourzzz | |
| 7 | Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts | UltraTech | Mindshare |
| 8 | Birla White ka White Cement Advantage Campaign | Birla White | Grey Worldwide (India) |
| 9 | Charging Simple Hai | VIDA | White Rivers Media |
| 10 | Small Wins | Maaza | Essencemediacom |
| 11 | The Game of Multigrains Chocos | Kellogg's | Mindshare India |
| A20. Mobile Audio | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Maybelline-Alexa Interactive Beauty Experience | Maybelline NY | Amazon Ads |
| 2 | Nivea Soft UV - Mobile Audio | NIVEA | OMD |
| 3 | #StandUpForLearningGap_P&G x Amazon Alexa | P & G | Amazon Ads |
| 4 | Voices of Progress: UltraTech's Nation-Building Story | UltraTech Cement | Mindshare India |
| 5 | WhatsApp Changes Public Perception, Privately! | Starcom Worldwide | |
| 6 | Coke Studio: Your Stage, Your Story | Coca-Cola | Essencemediacom |
| 7 | Knorr - Dare to Slurp | Knorr Korean Ramen | WPP Media |
| 8 | The Rural Revolution by Britannia Milk Bikis: Powered by Papa & AI | Britannia Milk Bikis | Mindshare India |
| 9 | Boombox 3.0: Creating a custom Sonic Experience for Generation large | Royal Stag Packaged Drinking Water | Wavemaker India |
| A21. Most Effective Email Campaign | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | From Inbox to Impact: How Diageo’s CRM Campaign Redefined Customer Connection | TheBar India | Zenith |
| 2 | Myntra <> Netcore Cloud | Myntra | Netcore cloud |
| 3 | Travel Series | Nippon India Mutual Fund | HANSA CUSTOMER EQUITY |
| 4 | Tata Magic Bi-Fuel - Diwali Emailer | Tata Motors Buses and Vans | AndAnd Brand Partners |
| A22. Best Use of Mobile – Customer Engagement | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Matching shades : Maybelline's tech solution for lipstick mismatch problems | Maybelline NY | Amazon Ads |
| 2 | UltraTech Inspires 3.5 Million Home Builders With One Tap | UltraTech Cement | Mindshare |
| 3 | The NFO That Broke the Mold: A Mixed Reality Triumph for ICICI Prudential AMC | ICICI Prudential AMC | WPP Media - Mindshare |
| 4 | Flipkart Ads x Thums Up: Hitting it out of the Park | Thums Up | Flipkart Ads |
| 5 | Kalki 2898 AD | Zee Telugu | |
| 6 | Flipkart Ads x Britannia: Bourbon It Campaign | Bourbonn | Flipkart Ads |
| 7 | Senco Gold And Diamonds <> Netcore Cloud | Senco Gold and Diamonds | Netcore cloud |
| 8 | Mahindra Tractors - AI-Powered Engagement | Mahindra Tractors | Hansa Cequity |
| 9 | Axis MaxLife Insurance <> Netcore Cloud | Axis Max Life Insurance | Netcore cloud |
| 10 | The Rural Revolution by Britannia Milk Bikis: Powered by Papa & AI | Britannia Milk Bikis | Mindshare |
| A23. Best Use of Mobile – Property | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Design Studio by Oberoi Realty | Design Studio by Oberoi Realty | Madison Communications |
| 2 | From Feeling It to Owning It: India’s Pledge for Bone Health | Shelcal 500 | Zenith Media |
| 3 | Colgate Oral Health Movement: Turning WhatsApp Into India’s Largest Oral-Health Diagnostic Property | Colgate India | Wavemaker India |
| A24. Most Effective DTC eCommerce Campaign | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | How Godrej Security Solutions garnered INR 4.53 cr revenue on their D2C website | Godrej Security Solutions | Madison world |
| 2 | VegNonVeg <> Netcore Cloud | VegNonVeg | Netcore cloud |
| 3 | Most Effective DTC eCommerce Campaign | Tata CLiQ Fashion | HiveMinds Innovative Market Solutions |
| 4 | Eucerin x Nykaa Clinical Precision Meets Commerce Excellence | Nivea | OMD |
| A25. Most Effective Search Campaign | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Home Centre' SEO Breakthrough: How a Smart Strategy Fueled 110% Growth in Organic Traffic | Home Centre | Hiveminds |
| 2 | BRAUN redefined the permanent hair removal category through a Smart Intent Maximization Strategy | Braun | Starcom India |
| 3 | Targeted. Tactical. Triumphant. The 3% That Changed Everything | Axis MaxLife Insurance | Hiveminds - A unit of Madison |
| 4 | Garnier x Google - Value Based Bidding | Garnier | Performics India |
| 5 | How Urban Ladder Achieved 8X growth in Revenue through Organic discovery Maximization | Urban Ladder | HiveMinds |
| 6 | Boosting Lead Quality by 57% with High-Intent Targeting | Insurance Samadhan | Digidarts |
| 7 | Flipkart Ads x Safari: Magnum Launch | Magnum | Flipkart Ads |
| 8 | The Intent Engine: adidas’ Performance Search Breakthrough | adidas | EssenceMediacom |
| 9 | Colgate Oral Health Movement: Turning Oral-Health Intent Into Action by leveraging search | Colgate India | Wavemaker India |
| A26. Best Use of Mobile Integration | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts | UltraTech | Mindshare |
| 2 | Culture relevance: K Burger meets K content | McDonald's | Amazon Ads |
| 3 | Voices of Progress: UltraTech's Nation-Building Story | UltraTech Cement | Mindshare India |
| 4 | Royal Challenge Choose Bold 2.0 and Esports | Royal Challenge | ENORMOUS BRANDS LLP |
| 5 | World Television Premiere Pushpa 2: The Rule on Zee Cinema | Zee Cinema | |
| 6 | Škoda-Zepto Industry-First Innovation Campaign | Škoda Auto India | Omnicom Media Group India |
| 7 | Chai, Samosas and Streaming - How Panchayat’s Butkun ki Dukaan Came Alive on Swiggy | AMAZON PRIME VIDEO | WPP OpenDoor |
| 8 | Knorr - Dare to Slurp | Knorr Korean Ramen | WPP Media |
| 9 | Leveling Up Housewives: The unexpected gaming revolution no one saw coming! | HUL Detergents | WPP Media |
| 10 | Merging Two Powerhouses, Building a Super Brand: JioHotstar | JIOHOTSTAR | Mindshare India |
| A26i. Best use of 3D / Interactive Ads |
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| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Fujifilm Festive campaign | Fujifilm & WPP | MediaKart |
| 2 | MX Player Hunter Season 2 Promotion | Amazon MX Player & Pivotroots | MediaKart |
| 3 | Philips Versuni Festive campaign | Versuni (Philips) & OMD | MediaKart |
| A27. Best Use of Mobile – Beauty | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Matching shades : Maybelline's tech solution for lipstick mismatch problems | Maybelline NY | Amazon Ads |
| 2 | Nivea Luminous630 Serum Campaign | Nivea | AudiencePro x OMD |
| A28. Campaign to Drive User Acquisition | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Chetak EV Hits #1 with Amazon’s O2O Strategy | Chetak | Amazon Ads |
| 2 | HOUSE OF LIKES: INFLUENCERS DRIVING RUSTOMJEE REAL ESTATE SALES | Rustomjee | CollabX |
| 3 | Hungry for gold | Hungry for Gold | Mindshare |
| 4 | Castrol Auto Service’s Data-Driven Audience Targeting and Ad Fraud Prevention for Scalable, Verified Bookings | Castrol Auto Service (CAS) | WPP Media |
| 5 | Perfect Laundry Duo | Surf Excel | Mindshare India |
| B. Channel/Media Strategy | |||
| B01. Cross Media Integration | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | When Kitkat and Netflix delivered the ultimate breaks! | Kitkat India | Zenith Media |
| 2 | India, Ab Hadh Kar De | Aditya Birla Capital | |
| 3 | Saridon Surge: South India’s Cross-Media Masterstroke | New Saridon | |
| 4 | Tata Neu Positioning - IPL 2025 | Tata Neu | Carat, Dentsu |
| 5 | Desh Ka Insurance Campaign | Star Union Dai-ichi Life Insurance Company | |
| 6 | Royal Challenge Choose Bold 2.0 and Esports | Royal Challenge | ENORMOUS BRANDS LLP |
| 7 | Banega Toh Badhega India: UltraTech's Butterfly effect on Nation Building | UltraTech Cement | Mindshare India |
| 8 | Flipkart Ads x BoAt: BBD Vibe Sponsorship | Boat | Flipkart Ads |
| 9 | Tetmosol OMD Summer Suraksha Campaign | Tetmosol | OMD India |
| 10 | Thums Up Thunder Wheels | Thums Up | Essencemediacom |
| 11 | Men Of Platinum-MSD Signature Edition | Men Of Platinum | Wavemaker India |
| 12 | Dove Beauty Test Stops With Me | Dove | Mindshare India |
| B02. In-App Advertising | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | KFC Epic | KFC | |
| 2 | Britannia & Zepto: Revisioning Shopper Experience Online | Britannia | Britannia X Mindshare |
| 3 | Reassure 2.0 Ke Saath, Zindagi Ko Claim Kar Lo | Niva Bupa Health Insurance | WPP Media |
| 4 | Flipkart Ads x Samsung: BBD Title Sponsorship | Samsung | Flipkart Ads |
| 5 | How godrej reached 1.82 million users on True caller driving 9.2 percentage point lift in consideration for home lockers | Godrej Security Solutions | Truecaller |
| 6 | Stayfree’s Gamification to Drive Engagement Across Generations – Parents and Teens | Kenvue Stayfree | Interactive Avenues |
| 7 | vivo V40e <> Bobble AI | vivo V40e | Bobble AI |
| 8 | In App Advertising through Personalised Smart Nudges | Nippon India Mutual Fund | LS DIGITAL |
| 9 | Škoda-Zepto Industry-First Innovation Campaign | Škoda Auto India | Omnicom Media Group India |
| 10 | Liquid IV & Cult Unbound - Hydrating India's Fitness Revolution | Liquid IV | Mindshare India |
| B03. Mobile Applications | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts | UltraTech | Mindshare |
| 2 | Škoda X Zepto | Skoda | PHD |
| 3 | Nicotex Begin App Install Campaign Launch | Nicotex Begin | AUBURN DIGITAL SOLUTIONS |
| 4 | Bourbon shake | Bourbon shake | Mindshare India |
| 5 | Britannia A-Eye: AI-Powered Shopping Assistant for the Visually Impaired | Britannia | Mindshare India |
| B04. Mobile Website | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | All New Portfolio Dashboard | Nippon India Mutual Fund | |
| 2 | Premium Home Solutions: Tough Decisions Made Easy | Amazon | Amazon Ads |
| 3 | Ask Nestlé | Ask Nestlé | Digitas |
| 4 | From Tradition to Tech: Indriya is Redefining | Indriya, Aditya Birla Jewellery | Novel Jewels |
| 5 | Bourbon It | Britannia Bourbon | Mindshare India |
| 6 | Knorr - Dare to Slurp | Knorr Korean Ramen | WPP Media |
| 7 | Dove Beauty Test Stops With Me | Dove | Mindshare India |
| 8 | Britannia Golmaal: T20 Coach with a AR+AI Twist | Britannia 5050 Golmaal | Mindshare India |
| 9 | Merging Two Powerhouses, Building a Super Brand: JioHotstar | JIOHOTSTAR | Mindshare India |
| B05. Use of Social Media | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | ENO GAME ON CRICKET CAMPAIGN | ENO | Zenith Media |
| 2 | Meta Moment Maker - Tata Genuine Parts | Tata Genuine Parts | Havas Media |
| 3 | The Silent Shift – Fuelling Inclusion at Shell India (Diversity and Inclusive Excellence) | Shell India | Havas Media |
| 4 | Domino’s India unleashes the power of Micro Influencers to drive scale of direct online Orders with 126K+ orders | Domino’s | CollabX |
| 5 | Visa Olympics The Ultimate Fan Challenge | Visa Worldwide Pte | Starcom |
| 6 | The OG Insurer Campaign | Star Union Dai-ichi Life Insurance Company | |
| 7 | World Television Premiere Pushpa 2: The Rule on Zee Cinema | Zee Cinema | |
| 8 | Yaari Rewind 2024 | McDowell's Soda | Zenith Media |
| 9 | TVS Credit - The Fantastic Five Campaign | TVS Credit Services | |
| 10 | Think Before You Order | Narayana Health | AndAnd Brand Partners |
| 11 | Har Din Happy | Tata Motors Buses and Vans | AndAnd Brand Partners |
| 12 | #ProtectWhatMatters | Policybazaar.ae | TheSmallBigIdea |
| 13 | Liquid IV & Cult Unbound - Hydrating India's Fitness Revolution | Liquid IV | Mindshare India |
| 14 | Play for a Cause | 100 Pipers Travel Gear | Wavemaker India |
| B06. Best Emerging Technology Campaign: Mobile TV/Video, Bluetooth/WiFi, Voice, RBT, etc | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Swiggy IPL 2025: India’s First Real-Time Six-Triggered CTV + Mobile Campaign | Swiggy Food | Pivotroots - A Havas Company |
| 2 | Reclaiming ‘Kaccha Nimbu’ with AI, Audio & ACR | P&G Shiksha | Starcom India |
| 3 | Voices of Progress: UltraTech's Nation-Building Story | UltraTech Cement | Mindshare India |
| 4 | Sapno Wali Diwali by L&T Finance | L&T Finance | |
| 5 | Croissant Pronounciation | Britannia Croissant | Mindshare |
| 6 | Golmaal 2.0 | Britannia 5050 Golmaal | Mindshare |
| 7 | Knorr - Dare to Slurp | Knorr Korean Ramen | WPP Media |
| 8 | Closeup Love Tunes | Closeup | Mindshare |
| 9 | Your Favorite Dessert Recipes – ‘Bourbon-AI-zed’ | Britannia Borubon | Mindshare |
| B07. Best Multi Mobile Channel Campaign | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | NMACC - Phantom of the Opera | Nita Mukesh Ambani Cultural Centre | Schbang Digital Solutions |
| 2 | Dump your excess campaign | Sunfeast Fantastik | |
| 3 | Equitas Bank <> Netcore Cloud | Equitas Bank | Netcore cloud |
| 4 | Intra Gold Success ka mantra | Tata Intra Gold | Havas Media |
| 5 | Flipkart Ads x Samsung: BBD Title Sponsorship | Samsung | Flipkart Ads |
| 6 | Tata Genuine Parts - Do Baatein Ho Jaayegi | Tata Genuine Parts | Havas Media |
| 7 | India “Prompt karo, aage bado” with Gemini | Google Gemini | EssenceMediacom |
| 8 | Vim Adds Rhythm In Routine | Vim Adds Rhythm In The Routine | Mindshare |
| 9 | Colgate Oral Health Movement: India’s First Mobile-Led Preventive Dental Revolution | Colgate India | Wavemaker India |
| 10 | Merging Two Powerhouses, Building a Super Brand: JioHotstar | JIOHOTSTAR | Mindshare India |
| B08. Location Based Services or Targeting | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Lacto Calamine OMD Sunscreen Mcanvas Campaign | Lacto Calamine | OMD India |
| 2 | Flipkart Ads x ColPal: Premiumizing Oral Care in India | Colgate | Flipkart Ads |
| 3 | TRANSFORMING TARGETING: FROM CLUSTERS TO STORES | Popeyes | HiveMinds, Madison |
| 4 | The Madhya Pradesh Breakthrough | Redbus | LS Digital |
| 5 | Voltas x Havas x mediasmart: Connecting Offline Intent to Online Impact | Voltas | mediasmart, powered by affle x Havas |
| 6 | Age with Grace | Intas Pharmaceuticals | One Advertising & Communication Services |
| 7 | Kohinoor Bharti Season | Kohinoor Basmati Rice | Dvio Digital |
| 8 | Unlocking India’s Auto-Care Market Through Hyperlocal Targeting and Fraud-Free Lead Capture | Castrol Auto Service (CAS) | WPP Media |
| 9 | The Rural Revolution by Britannia Milk Bikis: Powered by Papa & AI | Britannia Milk Bikis | Mindshare |
| B09. Most Effective Chatbot Solution | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Audi’s Zimmer-X Silverpush campaign | Audi India | PHD India |
| 2 | Lloyd X AI Sales Agent turned Ads into Real-Time Shopping Conversations | Lloyd Stunnair AC | WPP Media |
| 3 | Nivea Soft - #FreshDrishtikon | Nivea Soft | OMD |
| 4 | From Clicks to Bricks: UltraTech’s AI-Powered Journey with India’s Home Builders | UltraTech Cement | Mindshare India |
| 5 | Britannia Golmaal: T20 Coach with a AR+AI Twist | Britannia 5050 Golmaal | Mindshare India |
| 6 | Colgate Oral Health Movement: A Dentist in Every Pocket: Democratizing Oral Care Through AI | Colgate India | Wavemaker India |
| B10. Most Effective Augmented Reality/ Virtual Reality Campaign | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Škoda X Augmented Reality | Škoda X Augmented Reality | PHD |
| 2 | ITC MANGALDEEP : BRINGING THE MAHAKUMBH HOME | ITC MANGALDEEP | OGILVY GROUP INDIA |
| 3 | Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts | UltraTech | Mindshare |
| 4 | Škoda Kylaq Booking Campaign – Augmented Reality Ad via Print | Škoda Auto India | Omnicom Media Group India |
| 5 | Little hearts | Little hearts | Mindshare India |
| 6 | Golmaal 2.0 | Britannia 5050 Golmaal | Mindshare India |
| 7 | IPL Snap Score- Look up to stay updated | JioHotstar | Mindshare India |
| 8 | From Philosophy to Phenomenon: Absolut Owns the Sky | Absolut Mixers | Wavemaker India |
| B11. Best Consumer Experience O2O | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Škoda X Zepto | Skoda | PHD |
| 2 | Chetak EV Hits #1 with Amazon’s O2O Strategy | Chetak | Amazon Ads |
| 3 | Unboxing Engagement: Netflix's Dabba Cartel Campaign | Netflix India | Wavemaker India |
| 4 | Knorr - Dare to Slurp | Knorr Korean Ramen | WPP Media |
| 5 | Colgate Oral Health Movement: India’s Largest O2O Preventive-Care Experience | Colgate India | Wavemaker India |
| B12. Most effective Retail Commerce campaign | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | L'Oréal CPD x Performics - Driving efficiency through Amazon Marketing Cloud Data Solution | L'Oréal | Performics India |
| 2 | Matching shades : Maybelline's tech solution for lipstick mismatch problems | Maybelline NY | Amazon Ads |
| 3 | Chetak EV Hits #1 with Amazon’s O2O Strategy | Chetak | Amazon Ads |
| 4 | Fabindia <> Netcore Cloud | Fabindia | Netcore cloud |
| 5 | Colgate VW Purple: Success Through Live Commerce | Colgate Visibile White Purple | Amazon Ads |
| 6 | Precision in Motion: How PLIX Engineered Omnichannel Domination | Plix Life | LS Digital |
| 7 | Seamless Immersion: Where Digital + Physical Become One | Coca-Cola | EssenceMediacom |
| C. Enabling Technologies | |||
| C01. Innovation | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | P&G Shiksha turns mobile into an innovative empathetic engine to #EraseTheLearningGap | P&G Shiksha | Starcom India |
| 2 | Audi Q8 CGI Innovation | Audi India | PHD India |
| 3 | Matching shades : Maybelline's tech solution for lipstick mismatch problems | Maybelline NY | Amazon Ads |
| 4 | Appnext's AI-Powered Strategic Triumph in Prime Video's Indian Market Expansion | Amazon Prime Video | Appnext - Powered By Affle |
| 5 | Tested by Relationships | Duroflex | |
| 6 | BFDL <> Netcore Cloud | Bajaj Finserv Direct | Netcore cloud |
| 7 | SBIG Mobile App - Innovation | SBI General Insurance | |
| 8 | Voice Feature on NIMF Investor App | Nippon India Mutual Fund | |
| 9 | REIMAGINING DIGITAL ACQUISITION | DHI India | Hiveminds |
| 10 | Little hearts | Little hearts | Mindshare India |
| 11 | Bourbon It | Britannia Bourbon | Mindshare India |
| 12 | Jim jam Pops | Jim jam | Mindshare India |
| 13 | India’s First Personalized Portfolio Platform Empowering Painting Trade Experts | Birla Opus Paints | Wavemaker India |
| 14 | Closeup Love Tunes | Closeup | Mindshare India |
| C01i. Best use of Innovations in Mobile Marketing | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Prohance D - Diabetes care campaign | Sunpharma & Wavemaker (WPP) | MediaKart |
| 2 | Swiggy Instamart Dhanteras | Swiggy & Havas | MediaKart |
| 3 | Domino's Chicken Burst | Dominos & WPP | MediaKart |
| C02. Use of Integrated Payment / Mobile Wallet Solutions | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Flipkart Ads x Mondelez Rakhi Campaign | Mondelez | Flipkart Ads |
| 2 | PBPartners On-Demand Payout | PBPartners | |
| 3 | Seamless Immersion: Where Digital + Physical Become One | Coca-Cola | EssenceMediacom |
| C03. Use of Rich Media / Video / Interactive Content | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | WhatsApp Rich Media Campaign | AudiencePro x Starcom | |
| 2 | Alpenliebe Mango Popfills | Alpenliebe | Group M (Wavemaker) |
| 3 | Colgate VW Purple: Success Through Live Commerce | Colgate Visibile White Purple | Amazon Ads |
| 4 | Aditya Birla Capital Campaign | Aditya Birla Capital | AudiencePro x WPP Media |
| 5 | The Raider Experience: A Rich Media Journey | TVS Raider 125 | FCBKINNECT |
| 6 | IPL via MIQ | Tata Intra Gold | Havas Media |
| 7 | Flipkart Ads x Coke Zero: 2x Sales with Flipkart Minutes | Coca Cola | Flipkart Ads |
| 8 | What if the necklace could respond to your voice? | Indriya, Aditya Birla Jewellery | Ogilvy/Mindshare |
| 9 | The Traitors in Conversations | Amazon Prime Video | Bobble AI |
| 10 | Vi Vibe Check: Music Meets AI Innovation | Vi | Wavemaker India |
| C04. Data/Insights | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Cementing Democracy | UltraTech Cement | Mindshare India |
| 2 | L'Oréal CPD x Performics - Driving efficiency through Amazon Marketing Cloud Data Solution | L'Oréal | Performics India |
| 3 | KGMO Pickle Campaign | Fortune Foods | Social Beat |
| 4 | Nivea Luminous - Precision in beauty - Nivea x Vserv on Meta | NIVEA | OMD |
| 5 | Flipkart Ads x ColPal: Premiumizing Oral Care in India | Colgate | Flipkart Ads |
| 6 | Zee5 Data-led Campaign | Zee5 | AudiencePro x Performics |
| 7 | Pepe Jeans <> Netcore Cloud | Pepe Jeans | Netcore cloud |
| 8 | IPL 2025 | Equitas small finance bank | |
| 9 | Ensure's Cookie-Led Revolution the data insight that sparked 10,000 monthly leads | Ensure | Starcom |
| 10 | Nivea Luminous630 Serum Campaign | Nivea | AudiencePro x OMD |
| 11 | Reverse-Engineered to #1: The Analytics Playbook Behind iQOO 13’s Market Surge | iQOO Mobiles | Essence Mediacom |
| 12 | From Data to Decisions: JioHotstar Sports Analytics Revolution | JioHotstar | Mindshare India |
| C05. Most Engaging Mobile Creative | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Lacto Calamine OMD Sunscreen Mcanvas Campaign | Lacto Calamine | OMD India |
| 2 | Royal Challenge Choose Bold 2.0 and Esports | Royal Challenge | ENORMOUS BRANDS LLP |
| 3 | From Clicks to Bricks: UltraTech’s AI-Powered Journey with India’s Home Builders | UltraTech Cement | Mindshare India |
| 4 | Bourbon shake | Bourbon shake | Mindshare India |
| 5 | Knorr - Dare to Slurp | Knorr Korean Ramen | WPP Media |
| C05i. Best use of Contextual Ads | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | TML Intra Gold Awareness | Tata Motors & Havas | MediaKart |
| 2 | Indigo Festive Sale Campaign | Indigo & M+C Saatchi | MediaKart |
| 3 | Visa Infinite - Travel campaign | Visa & Publicis | MediaKart |
| C06. Best Use of UGC | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Hooked on Reels: Turning UGC into Performance Engine | Instamart | Blink Digital India |
| 2 | realme 'Hip-Hop'ped to 15% lift in consideration | Realme | Amazon Ads |
| 3 | Excellence in UGC: Showcasing Domino’s Customer-Centric Storytelling | Domino's | HiveMinds, Madison |
| 4 | In the Bag: VIP’s UGC Success Story | VIP | First Economy |
| 5 | Johnsons Baby Protect From Day 1 Campaign | Johnsons Baby | Mindstorm Digital Marketing |
| 6 | Royal Challenge IPL AND WPL 2025 | Royal Challenge | ENORMOUS BRANDS LLP |
| 7 | Khate Raho, Khushi Se | Ankur Oils | One Advertising & Communication Services |
| 8 | Boombox 3.0: Creating a custom Sonic Experience for Generation large | Royal Stag Packaged Drinking Water | Wavemaker India |
| C07. Best Data Driven Display Creative | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | When AI Fits, It Sticks: Embedding Meta AI Into Everyday Moments | Meta AI | Starcom Worldwide |
| 2 | Dabur Honitus Campaign "Triggered by Rain, Driven by Relevance" | Dabur Honitus | Starcom |
| 3 | Ujjivan Small Finance Bank <> Netcore Cloud | Ujjivan Small Finance Bank | Netcore cloud |
| C09. Most Effective App Install Campaign | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Most Effective App Install Campaign | Tanishq | HiveMinds Innovative Market Solutions |
| 2 | Domino’s Delivers Performance Success on iOS With InMobi Advertising | Domino’s | HiveMinds |
| 3 | Unlocking Efficient Digital Acquisition | bigbasket | Hiveminds |
| 4 | Fibe iOS users gain financial freedom with Newton | Fibe Instant Personal Loan App | Newton |
| C10. Most Effective Anti-fraud solution | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Yeh Con Hai | Motilal Oswal Financial Services | |
| C11. Most Effective Tech Platform | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | WhatsApp for Investors and Distributors | Nippon India Mutual Fund | |
| 2 | Ask Nestlé | Ask Nestlé | Digitas |
| 3 | All New Portfolio Dashboard | Nippon India Mutual Fund | |
| 4 | mediasmart: Integrating the Consumer Journey Across Screens | mediasmart, powered by affle | |
| 5 | Kohler Captures Attention at Scale with Contextual Precision on YouTube | Kohler | Interactive Avenues |
| 6 | Croissant Pronounciation | Britannia Croissant | Mindshare India |
| 7 | Vim Adds Rhythm In Routine | Vim Adds Rhythm In The Routine | Mindshare India |
| 8 | Your Favorite Dessert Recipes – ‘Bourbon-AI-zed’ | Britannia Borubon | Mindshare India |
| C12. Best Use of Mobile – Fashion | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | VegNonVeg <> Netcore Cloud | VegNonVeg | Netcore cloud |
| 2 | The Scent of Self: YSL’s Mobile-First Fragrance Launch | Yves Saint Laurent | WPP Media |
| 3 | GAP: Mobile Gamification Drives In-Store Sales | GAP | |
| C13.Programmatic Learning | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | P&G Shiksha x Starcom x mediasmart: Celebrating 20 Years of Purpose with Omnichannel Storytelling | P&G Shiksha | mediasmart, powered by affle x Starcom |
| 2 | KFC Saucy Popcorn | KFC | WPP Media |
| C14. AI & Machine Learning | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Bhoodhe Hoke Kya Banoge? | Aditya Birla Sun Life Insurance | HYPHEN BRANDS |
| 2 | 60% GROWTH IN McDonald’s ORDER VALUE IN 30 DAYS OF LAUNCH VIA DATA-DRIVEN INFLUENCER MARKETING | McDonald’s | CollabX |
| 3 | Fabindia <> Netcore Cloud | Fabindia | Netcore cloud |
| 4 | Hyper-personalization (ABHI) | Aditya Birla Health Insurance | |
| 5 | The Cereal Code: An AI Strategy for Profitable Growth | Kellogg India | INTERACTIVE AVENUES |
| 6 | The Eveready Siren Campaign: Defining Safety Through AI & Innovation | Siren Torche | Starcom |
| 7 | Sapno Wali Diwali by L&T Finance | L&T Finance | |
| 8 | Uber x Bobble AI | Uber India | Essence Mediacom |
| 9 | Kia Syros Launches Big with Premium CTV & Precision Targeting | KIA India | Dentsu Creative India |
| 10 | LG Turns Competitor Curiosity into Consideration on YouTube with Smarter Video Strategy | LG Electronics | Dentsu |
| C15. Connected Devices / The Internet of Things | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Interactive CTV innovation for Q7 2024 - Huella | AUDI India | PHD |
| 2 | De Beers x Havas x mediasmart: From Connected TV to Mobile - A Journey of Emotion | DeBeers | mediasmart, powered by affle x Havas |
| 3 | Manifesting A Sky Full of Stars | Jameson Ginger Ale | Wavemaker India |
| E. Regional Impact | |||
| E1.Micro-festivities Campaign of the Year | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | KFC Pujo | KFC | WPP Media |
| 2 | #TyoharonKaKing | King's Oil | DVIO Digital |
| 3 | Moti - Making Traditions Trend | Moti | Mindshare India |
| E2.Best Use of Regional Creators | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Samsung #GalaxyA17NowYouCan on ShareChat & Moj | Samsung | Cheil |
| 2 | Goibibo x Bigg Boss Tamil: Turning Reality TV into a Travel Movement | GoIbibo | EssenceMediacom |
| 3 | Leveling Up India’s Gaming Culture-Dell Alienware’s Always-On Influencer Ecosystem | Dell Technologies | Essencemediacom |
| 4 | Vivo #ItsMyStyle on ShareChat & Moj | Vivo | One Digital Entertainment |
| 5 | ShareChat & Moj - #ThunderMaiHai on ShareChat & Moj | ThumsUp | WPP/ Essence Mediacom |
| 6 | Moti - Making Traditions Trend | Moti | Mindshare India |
| 7 | Colgate Oral Health Movement - Regional Impact through AI-Powered WhatsApp Screening | Colgate India | Wavemaker India |
| E3.Best Regional Campaign of the Year | |||
| Sl No. | Campaign Name | Brand Name | Agency Organization Name |
| 1 | Coke Studio: Your Stage, Your Story | Coca-Cola | Essencemediacom |
| 2 | KFC Pujo | KFC | WPP Media |
| 3 | ShareChat & Moj x Maybelline #ColossalNeverHides | Maybelline | WPP Media |
| 4 | ITC YiPPee! #MoreMasalaBetterMasala on ShareChat & Moj | ITC | Interactive Avenues |
| 5 | Leveling Up Housewives: The unexpected gaming revolution no one saw coming! | HUL Detergents | WPP Media |