The Maddies 2025: Royal Challenge takes home gold metal in Most Engaging Mobile Creative sub-category
Royal Challenge has bagged the gold metal for its exemplary work in the ‘Most Engaging Mobile Creative’ sub-category at the recently held The Maddies 2025 on December 2 in Mumbai
Royal Challenge has won a gold metal for its outstanding work at The Maddies 2025. The brand has won the honour in the ‘Most Engaging Mobile Creative’ sub-category. The 11th edition of the awards was held on December 2 in Mumbai in presence of industry leaders and experts from the advertising, marketing and media world.
The Maddies celebrate excellence in mobile marketing by honouring brands and agencies that effectively leverage the power of mobile platforms to engage audiences and drive impact. It aims to recognise and honour creativity, strategic thinking and pathbreaking campaigns in the mobile marketing ecosystem.
The Maddies has become a benchmark for excellence, inspiring brands and agencies to push the boundaries of digital storytelling. This year, Vishakha Mulye, Managing Director & Chief Executive Officer of Aditya Birla Capital, was the Jury Chair while Dr. Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld and exchange4media, was the Co-Jury Chair.