| A. Marketing Strategy |
| A01. Brand Recall |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Do Baatein Ho Sakti Hai |
Tata Genuine Parts & Tata Genuine Oil |
AndAnd Brand Partners |
 Bronze |
| Jim jam Pops |
Jim jam |
Mindshare India |
Bronze |
| Live more, Bank less |
DBS Bank India |
Gozoop |
 Silver |
| Flipkart Ads x Timex: Valentine’s Success |
Timex |
Flipkart |
Silver |
| When AI Fits, It Sticks: Embedding Meta AI Into Everyday Moments |
Meta AI |
Starcom Worldwide |
 Gold |
| A02. Lead Generation |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| CanaraHSBC Conversion Curve – A Data-Led Leap in Lead Generation |
CanaraHSBC Life Insurance |
Publicis Groupe |
Bronze |
| Shriram Finance <> Netcore Cloud |
Shriram Finance |
Netcore cloud |
Bronze |
| HDFC Life Campaign |
HDFC Life |
AudiencePro x iProspect |
Silver |
| Transforming Retail Search- Dell’s Mobile-First Hyperlocal Automation Engine |
Dell Technologies |
Essencemediacom |
Silver |
| From Reach to Results - Maruti Suzuki's 70% Lead Growth on Meta |
Maruti Suzuki India |
WPP Media |
Silver |
| Birla Opus Lead Generation Campaign |
Birla Opus Paints |
AudiencePro x WPP Media |
Gold |
| Chetak EV Hits #1 with Amazon’s O2O Strategy |
Chetak |
Amazon Ads |
Gold |
| A03. Launch of Product/Service |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| How Fusion upgraded the Urban Shaver with a Mobile led launch Strategy |
Gillette Fusion |
Starcom India |
Bronze |
| JioMart Time aur Paise Dono Bachaye |
JioMart |
Leo India |
Bronze |
| Flipkart Ads x Nothing: 3a Series Launch |
Nothing Technology |
Flipkart Ads |
Silver |
| From Zero to Top 10: How Bepanthen Redefined Skincare Launches in India |
Bepanthen |
essencemediacom, A WPP Media Brand |
Silver |
| Thums Up XForce – All Thunder. No Sugar |
Thums Up X force |
Essence Mediacom |
Gold |
| A04. Relationship Building/Remarketing |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Digital Defense & Brand Rejuvenation: The Dabur Odomos Campaign |
Dabur Odomos |
Starcom |
Bronze |
| Standard Chartered Wealth Wise Series |
Wealth Wise Series |
Hansa Cequity |
Bronze |
| Beyond Banking |
Equitas small finance bank |
|
Silver |
| Dove Beauty Test Stops With Me |
Dove |
Mindshare India |
Silver |
| ROAS soars 20x with Remarketing on Android |
Vibrant x AJIO |
Vibrant Media |
Gold |
| A05. Best use of Apps/Games for Marketing |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| KitKat & Candy Crush joined forces to make breaks more delicious and rewarding than ever! |
Kitkat India |
Zenith Media |
Bronze |
| Nicotex Begin App Install Campaign Launch |
Nicotex Begin |
AUBURN DIGITAL SOLUTIONS |
Bronze |
| Kalki 2898 AD |
Zee Telugu |
Zee Telugu |
Silver |
| Colgate Oral Health Movement: Turning WhatsApp Into India’s Oral-Health App |
Colgate India |
Wavemaker India |
Silver |
| Flipkart Ads x Minute Maid: A Pulp-sating Success! |
Minute Maid - Coca Cola |
Flipkart Ads |
Gold |
| A06. Most Effective App for Consumer |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| You Matter App |
Star Union Dai-ichi Life Insurance Company |
|
Bronze |
| MyJio |
Reliance Jio Infocomm |
|
Silver |
| Škoda-Zepto Industry-First Innovation Campaign |
Škoda Auto India |
Omnicom Media Group India |
Silver |
| Equitas 2.0 |
Equitas small finance bank |
|
Gold |
| A07. Campaign To Drive Sales |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Zepto's Campaign to Drive Sales |
Zepto |
AudiencePro |
Bronze |
| 2x Sales with Mobile-First Focus |
ASICS |
Digidarts |
Bronze |
| From Launch to #1: Instamart’s App Growth Story |
Instamart |
Newton |
Silver |
| Flipkart Ads x Adidas: 4x sales for Ultraboost Range! |
Adidas |
Flipkart Ads |
Silver |
| Bluestone's data-led campaign |
BlueStone |
AudiencePro |
Gold |
| Care #LikeABosch: Launching the 9 & 10 kg Washing Machines |
Bosch Home Appliances |
Ting Works LLP |
Gold |
| A08. Gender Equity |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Dove Beauty Test Stops With Me |
Dove |
Mindshare India |
Bronze |
| Motherhood On Hold |
Aditya Birla Capital |
|
Silver |
| Vim Adds Rhythm In Routine |
Vim Adds Rhythm In The Routine |
Mindshare |
Gold |
| A09. Amplification |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| NMACC - Phantom of the Opera |
Nita Mukesh Ambani Cultural Centre |
Schbang Digital Solutions |
Bronze |
| India, Ab Hadh Kar De |
Aditya Birla Capital |
|
Bronze |
| Bourbon shake |
Britannia Bourbon |
Mindshare India |
Silver |
| AZORTE - YOUR SAFE SPACE |
AZORTE |
Reliance Retail |
Gold |
| A10. Community building |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| JBL Music Academy |
JBL India |
RepIndia |
Bronze |
| Nivea Soft - NSFB |
NIVEA |
OMD |
Bronze |
| India’s First Personalized Portfolio Platform Empowering Painting Trade Experts |
Birla Opus Paints |
Wavemaker India |
Bronze |
| Fortune Influencer Masterclass |
Fortune Foods |
Social Beat |
Silver |
| Threads of Trust - Raksha Bandhan |
Ujjivan Small Finance Bank |
Ujjivan Small Finance Bank |
Silver |
| Fan Sabha App Experience + Success Metrics |
Delhi Capitals |
Sportz Interactive |
Silver |
| Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts |
UltraTech |
Mindshare |
Gold |
| A11. Social Impact / Not For Profit |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Project Roshni |
Lions Club of Babulnath |
Acture Media |
Bronze |
| Play for a Cause |
100 Pipers Travel Gear |
Wavemaker India |
Bronze |
| Flipkart Ads x P&G: The Shiksha Story |
P&G |
Flipkart |
Silver |
| ICICI Lombard Caring Hands |
ICICI Lombard |
ICICI Lombard |
Silver |
| Mutual Funds Sahi Hai |
AMFI |
Anymind Group X Dentsu |
Gold |
| Aditya Birla Group - A Force For Good |
Aditya Birla Group |
Mindshare |
Gold |
| A12. Maximizing Mobile Advertising |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Raymond Achieves Real-world Results With an AI-driven Hyperlocal Campaign on Mobile |
Raymond |
Madison World |
Silver |
| Fear in their hands - A Mobile Haunting |
MTV |
Wavemaker |
Silver |
| Leveling Up Housewives: The unexpected gaming revolution no one saw coming! |
HUL Detergents |
WPP Media |
Gold |
| A13. Digital Influence |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Dabur Odonil Freshness Amplified |
Dabur Odonil |
Starcom |
Bronze |
| Pout. Post. Pringles |
Kellogg's |
Mindshare India |
Bronze |
| Too Yumm! X Pushpa 2: Flavour Mein Fire Hai |
Too Yumm! |
FCB Kinnect |
Silver |
| A 100 Domino’s Pizzas rained over Influencers |
Domino’s |
CollabX |
Silver |
| Switch To Fluoride Free |
Dabur Red Paste |
Mixed Route Juice |
Gold |
| Sebamed - Skin Deep |
Sebamed |
Influencer.in |
Gold |
| A14. Best Mobile Messaging Campaign: SMS, MMS |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| From Dialogues to Data-Driven Success: Black & White’s CTWA Breakthrough Turns First-Party Data into a Conversion Engine |
Black & White |
Zenith |
Silver |
| Equitas Bank <> Netcore Cloud |
Equitas Bank |
Netcore cloud |
Silver |
| Colgate Oral Health Movement: Turning WhatsApp Into India’s Oral-Health App |
Colgate India |
Wavemaker India |
Gold |
| A15. Most Engaging Mobile Campaign |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Ganesh Chaturthi |
Fortune Foods |
Social Beat |
Bronze |
| Pro Kabaddi League Season 11 |
Pro Kabaddi League |
NA Sportz Interactive |
Bronze |
| Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts |
UltraTech |
Mindshare |
Silver |
| SIT Games |
Sleepyhead |
Sleepyhead |
Silver |
| Hero Motocorp <> Netcore Cloud |
Hero Motocorp |
Netcore cloud |
Gold |
| A15 i). Best use of Rich Media Ads |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| DeBeers - Natural Diamonds |
DeBeers & Havas |
MediaKart |
Silver |
| H&M Beauty launch |
H&M & Dentsu |
MediaKart |
Silver |
| Little Diapers CTV-Innovation |
Piramal & OMD |
MediaKart |
Gold |
| A16. Promotion |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| IGP <> Netcore Cloud |
IGP |
Netcore cloud |
Bronze |
| Flipkart Ads x Mondelez Rakhi Campaign |
Mondelez |
Flipkart Ads |
Gold |
| India, Ab Hadh Kar De. |
Aditya Birla Capital |
|
Gold |
| A17. Maximizing Mobile Advertising / Programmatic and Machine Learning |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| From Legacy to Lead: Usha’s AI Media Play |
Usha |
Amazon Ads |
Bronze |
| EODC |
Sprite |
Essencemediacom |
Bronze |
| Borderless Moments: Redefining Mobile Video Storytelling for Modern Travelers |
Thomas Cook |
LS Digital |
Silver |
| Eveready Ultima Power That Goes the Distance-Neeraj Chopra Campaign |
Eveready Ultima Battery |
Starcom |
Silver |
| Voltas x Havas x mediasmart: Connecting Offline Intent to Online Impact |
Voltas |
mediasmart, powered by affle x Havas |
Gold |
| Swiggy IPL 2025: Turning Sixes into 66% Savings with Real-Time Mobile Triggers |
Swiggy Food |
Pivotroots - A Havas Company |
Gold |
| A18. Best use of vernacular language in mobile advertising |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Public for UPI’s “Main Moorkh Nahi Hu” Campaign |
Public App |
Public App |
Bronze |
| Bhim 3.0 - From First Tap to Lasting Trust — Creating a Seamless Digital Experience with BHIM |
NPCI BHIM |
EssenceMediacom |
Bronze |
| Connecting with India: How Ask Nestlé's Integrated Search Strategy Wins with Vernacular Content |
AskNestle |
Zenith Media |
Silver |
| Ghar Banega Toh Desh Banega |
Aadhar Housing Finance |
Big Trunk Communications |
Silver |
| 60% GROWTH IN McDonald’s ORDER VALUE IN 30 DAYS OF LAUNCH VIA DATA-DRIVEN INFLUENCER MARKETING |
McDonald’s |
CollabX |
Gold |
| A19. Mobile Video |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| ENO GAME ON CRICKET CAMPAIGN |
ENO |
Zenith Media |
Bronze |
| Charging Simple Hai |
VIDA |
White Rivers Media |
Bronze |
| Boomer : A Pop Culture Classic, Reimagined For The GenZ |
Boomer |
Anymind Group X Group M (Essence Mediacom) |
Silver |
| Colgate VW Purple: Success Through Live Commerce |
Colgate Visibile White Purple |
Amazon Ads |
Silver |
| Soury not Sorry |
Candyman Sourzzz |
N/A |
Silver |
| Birla White ka White Cement Advantage Campaign |
Birla White |
Grey Worldwide (India) |
Gold |
| The Game of Multigrains Chocos |
Kellogg's |
Mindshare India |
Gold |
| A20. Mobile Audio |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Coke Studio: Your Stage, Your Story |
Coca-Cola |
Essencemediacom |
Bronze |
| WhatsApp Changes Public Perception, Privately! |
WhatsApp |
Starcom Worldwide |
Silver |
| The Rural Revolution by Britannia Milk Bikis: Powered by Papa & AI |
Britannia Milk Bikis |
Mindshare India |
Silver |
| Boombox 3.0: Creating a custom Sonic Experience for Generation large |
Royal Stag Packaged Drinking Water |
Wavemaker India |
Silver |
| Nivea Soft UV |
NIVEA |
OMD |
Gold |
| A21. Most Effective Email Campaign |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Myntra <> Netcore Cloud |
Myntra |
Netcore cloud |
Bronze |
| Travel Series |
Nippon India Mutual Fund |
HANSA CUSTOMER EQUITY |
Silver |
| Tata Magic Bi-Fuel - Diwali Emailer |
Tata Motors Buses and Vans |
AndAnd Brand Partners |
Silver |
| A22. Best Use of Mobile – Customer Engagement |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Flipkart Ads x Britannia: Bourbon It Campaign |
Britannia Bourbon |
Flipkart Ads |
Bronze |
| Matching shades : Maybelline's tech solution for lipstick mismatch problems |
Maybelline NY |
Amazon Ads |
Silver |
| Axis MaxLife Insurance <> Netcore Cloud |
Axis Max Life Insurance |
Netcore cloud |
Silver |
| The NFO That Broke the Mold: A Mixed Reality Triumph for ICICI Prudential AMC |
ICICI Prudential AMC |
WPP Media - Mindshare |
Gold |
| Mahindra Tractors - AI-Powered Engagement |
Mahindra Tractors |
Hansa Cequity |
Gold |
| A23. Best Use of Mobile – Property |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Colgate Oral Health Movement: Turning WhatsApp Into India’s Largest Oral-Health Diagnostic Property |
Colgate India |
Wavemaker India |
Silver |
| From Feeling It to Owning It: India’s Pledge for Bone Health |
Shelcal 500 |
Zenith Media |
Gold |
| A24. Most Effective DTC eCommerce Campaign |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Eucerin x Nykaa Clinical Precision Meets Commerce Excellence |
Nivea |
OMD |
Silver |
| A25. Most Effective Search Campaign |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| BRAUN redefined the permanent hair removal category through a Smart Intent Maximization Strategy |
Braun |
Starcom India |
Bronze |
| Flipkart Ads x Safari: Magnum Launch |
Magnum |
Flipkart Ads |
Bronze |
| Garnier x Google - Value Based Bidding |
Garnier |
Performics India |
Silver |
| Boosting Lead Quality by 57% with High-Intent Targeting |
Insurance Samadhan |
Digidarts |
Silver |
| How Urban Ladder Achieved 8X growth in Revenue through Organic discovery Maximization |
Urban Ladder |
HiveMinds |
Gold |
| A26. Best Use of Mobile Integration |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Škoda-Zepto Industry-First Innovation Campaign |
Škoda Auto India |
Omnicom Media Group India |
Bronze |
| Chai, Samosas and Streaming - How Panchayat’s Butkun ki Dukaan Came Alive on Swiggy |
AMAZON PRIME VIDEO |
WPP OpenDoor |
Bronze |
| Voices of Progress: UltraTech's Nation-Building Story |
UltraTech Cement |
Mindshare India |
Silver |
| Merging Two Powerhouses, Building a Super Brand: JioHotstar |
JIOHOTSTAR |
Mindshare India |
Silver |
| Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts |
UltraTech |
Mindshare |
Gold |
| A26.i). Best use of 3D / Interactive Ads |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| MX Player Hunter Season 2 Promotion |
Amazon MX Player & Pivotroots |
MediaKart |
Silver |
| Philips Sone Pe Suhaga |
Versuni (Philips) & OMG |
MediaKart |
Silver |
| Fujifilm Festive campaign |
Fujifilm & WPP |
MediaKart |
Gold |
| A27. Best Use of Mobile – Beauty |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Nivea Luminous630 Serum Campaign |
Nivea |
AudiencePro x OMD |
Silver |
| Matching shades : Maybelline's tech solution for lipstick mismatch problems |
Maybelline NY |
Amazon Ads |
Gold |
| A28. Campaign to Drive User Acquisition |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| HOUSE OF LIKES: INFLUENCERS DRIVING RUSTOMJEE REAL ESTATE SALES |
Rustomjee |
CollabX |
Bronze |
| Hungry for gold |
Hungry for Gold |
Mindshare India |
Bronze |
| Chetak EV Hits #1 with Amazon’s O2O Strategy |
Chetak |
Amazon Ads |
Silver |
| Perfect Laundry Duo |
Surf Excel |
Mindshare India |
Silver |
| Castrol Auto Service’s Data-Driven Audience Targeting and Ad Fraud Prevention for Scalable, Verified Bookings |
Castrol Auto Service (CAS) |
WPP Media |
Gold |
| B. Channel/Media Strategy |
| B01. Cross Media Integration |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Flipkart Ads x BoAt: BBD Vibe Sponsorship |
Boat |
Flipkart Ads |
Bronze |
| Tata Neu Positioning - IPL 2025 |
Tata Neu |
Carat, Dentsu |
Bronze |
| India, Ab Hadh Kar De |
Aditya Birla Capital |
Aditya Birla Capital |
Silver |
| Royal Challenge Choose Bold 2.0 and Esports |
Royal Challenge |
ENORMOUS BRANDS LLP |
Silver |
| Banega Toh Badhega India: UltraTech's Butterfly effect on Nation Building |
UltraTech Cement |
Mindshare India |
Gold |
| When Kitkat and Netflix delivered the ultimate breaks! |
Kitkat India |
Zenith Media |
Gold |
| B02. In-App Advertising |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| How godrej reached 1.82 million users on True caller driving 9.2 percentage point lift in consideration for home lockers |
Godrej Security Solutions |
Truecaller |
Bronze |
| Stayfree’s Gamification to Drive Engagement Across Generations – Parents and Teens |
Kenvue Stayfree |
Interactive Avenues |
Bronze |
| Reassure 2.0 Ke Saath, Zindagi Ko Claim Kar Lo |
Niva Bupa Health Insurance |
WPP Media |
Silver |
| KFC Epic |
KFC |
Anymind Group |
Silver |
| Britannia & Zepto: Revisioning Shopper Experience Online |
Britannia |
Britannia X Mindshare |
Gold |
| In App Advertising through Personalised Smart Nudges |
Nippon India Mutual Fund |
LS DIGITAL |
Gold |
| B03. Mobile Applications |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts |
UltraTech |
Mindshare |
Bronze |
| Britannia A-Eye: AI-Powered Shopping Assistant for the Visually Impaired |
Britannia |
Mindshare India |
Gold |
| B04. Mobile Website |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Britannia Golmaal: T20 Coach with a AR+AI Twist |
Britannia 5050 Golmaal |
Mindshare India |
Bronze |
| Merging Two Powerhouses, Building a Super Brand: JioHotstar |
JIOHOTSTAR |
Mindshare India |
Silver |
| Ask Nestlé |
Ask Nestlé |
Digitas |
Gold |
| From Tradition to Tech: Indriya is Redefining |
Indriya, Aditya Birla Jewellery |
Novel Jewels |
Gold |
| B05. Use of Social Media |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Visa Olympics The Ultimate Fan Challenge |
Visa Worldwide Pte |
Starcom |
Bronze |
| #ProtectWhatMatters |
Policybazaar.ae |
TheSmallBigIdea |
Bronze |
| Liquid IV & Cult Unbound - Hydrating India's Fitness Revolution |
Liquid IV |
Mindshare India |
Bronze |
| Yaari Rewind 2024 |
McDowell's Soda |
Zenith Media |
Silver |
| TVS Credit - The Fantastic Five Campaign |
TVS Credit Services |
|
Silver |
| The OG Insurer Campaign |
Star Union Dai-ichi Life Insurance Company |
|
Gold |
| World Television Premiere Pushpa 2: The Rule on Zee Cinema |
Zee Cinema |
|
Gold |
| B06. Best Emerging Technology Campaign: Mobile TV/Video, Bluetooth/WiFi, Voice, RBT, etc |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Swiggy IPL 2025: India’s First Real-Time Six-Triggered CTV + Mobile Campaign |
Swiggy Food |
Pivotroots - A Havas Company |
Bronze |
| Reclaiming ‘Kaccha Nimbu’ with AI, Audio & ACR |
P&G Shiksha |
Starcom India |
Bronze |
| Sapno Wali Diwali by L&T Finance |
L&T Finance |
L&T Finance |
Silver |
| Knorr - Dare to Slurp |
Knorr Korean Ramen |
Mindshare India |
Silver |
| Closeup Love Tunes |
Closeup |
Mindshare India |
Silver |
| Croissant Pronounciation |
Britannia Croissant |
Mindshare India |
Gold |
| B07. Best Multi Mobile Channel Campaign |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Intra Gold Success ka mantra |
Tata Intra Gold |
Havas Media |
Bronze |
| Colgate Oral Health Movement: India’s First Mobile-Led Preventive Dental Revolution |
Colgate India |
Wavemaker India |
Bronze |
| Tata Genuine Parts - Do Baatein Ho Jaayegi |
Tata Genuine Parts |
Havas Media |
Silver |
| NMACC - Phantom of the Opera |
Nita Mukesh Ambani Cultural Centre |
Schbang Digital Solutions Private Limtied |
Silver |
| India “Prompt karo, aage bado” with Gemini |
Google Gemini |
EssenceMediacom |
Gold |
| B08. Location Based Services or Targeting |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Kohinoor Bharti Season |
Kohinoor Basmati Rice |
Dvio Digital |
Bronze |
| The Rural Revolution by Britannia Milk Bikis: Powered by Papa & AI |
Britannia Milk Bikis |
Mindshare India |
Bronze |
| Lacto Calamine OMD Sunscreen Mcanvas Campaign |
Lacto Calamine |
OMD India |
Silver |
| Age with Grace |
Intas Pharmaceuticals |
One Advertising & Communication Services |
Silver |
| The Madhya Pradesh Breakthrough |
Redbus |
LS Digital |
Gold |
| B09. Most Effective Chatbot Solution |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Audi’s Zimmer-X Silverpush campaign |
Audi India |
PHD India |
Bronze |
| Lloyd X AI Sales Agent turned Ads into Real-Time Shopping Conversations |
Lloyd Stunnair AC |
WPP Media |
Bronze |
| Britannia Golmaal: T20 Coach with a AR+AI Twist |
Britannia 5050 Golmaal |
Mindshare |
Silver |
| Colgate Oral Health Movement: A Dentist in Every Pocket: Democratizing Oral Care Through AI |
Colgate India |
Wavemaker India |
Gold |
| B10. Most Effective Augmented Reality/ Virtual Reality Campaign |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts |
UltraTech |
Mindshare |
Bronze |
| ITC MANGALDEEP : BRINGING THE MAHAKUMBH HOME |
ITC MANGALDEEP |
OGILVY GROUP INDIA |
Silver |
| From Philosophy to Phenomenon: Absolut Owns the Sky |
Absolut Mixers |
Wavemaker India |
Silver |
| Little hearts |
Little hearts |
Mindshare India |
Gold |
| B11. Best Consumer Experience O2O |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Unboxing Engagement: Netflix's Dabba Cartel Campaign |
Netflix India |
Wavemaker India |
Bronze |
| Knorr - Dare to Slurp |
Knorr Korean Ramen |
Mindshare India |
Bronze |
| Colgate Oral Health Movement: India’s Largest O2O Preventive-Care Experience |
Colgate India |
Wavemaker India |
Silver |
| Škoda X Zepto |
Skoda |
PHD |
Gold |
| B12. Most effective Retail Commerce campaign |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Chetak EV Hits #1 with Amazon’s O2O Strategy |
Chetak |
Amazon Ads |
Bronze |
| L'Oréal CPD x Performics - Driving efficiency through Amazon Marketing Cloud Data Solution |
L'Oréal |
Performics India |
Silver |
| Fabindia <> Netcore Cloud |
Fabindia |
Netcore cloud |
Silver |
| Colgate VW Purple: Success Through Live Commerce |
Colgate Visibile White Purple |
Amazon Ads |
Gold |
| C. Enabling Technologies |
| C01. Innovation |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Matching shades : Maybelline's tech solution for lipstick mismatch problems |
Maybelline NY |
Amazon Ads |
Bronze |
| Appnext's AI-Powered Strategic Triumph in Prime Video's Indian Market Expansion |
Amazon Prime Video |
Appnext - Powered By Affle |
Bronze |
| Tested by Relationships |
Duroflex |
|
Silver |
| BFDL <> Netcore Cloud |
Bajaj Finserv Direct |
Netcore cloud |
Silver |
| Bourbon It |
Britannia Bourbon |
Mindshare India |
Gold |
| C. i). Best use of Innovations in Mobile Marketing |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Swiggy Instamart Dhanteras |
Swiggy & Havas |
MediaKart |
Silver |
| Domino's Chicken Burst |
Dominos & WPP |
MediaKart |
Silver |
| Prohance D - Diabetes care campaign |
Sunpharma & Wavemaker (WPP) |
MediaKart |
Gold |
| C02. Use of Integrated Payment / Mobile Wallet Solutions |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Seamless Immersion: Where Digital + Physical Become One |
Coca-Cola |
EssenceMediacom |
Silver |
| PBPartners Mobile App |
PBPartners |
PBPartners |
Silver |
| C03. Use of Rich Media / Video / Interactive Content |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| WhatsApp Rich Media Campaign |
WhatsApp |
AudiencePro x Starcom |
Bronze |
| Vi Vibe Check: Music Meets AI Innovation |
Vi |
Wavemaker India |
Bronze |
| What if the necklace could respond to your voice? |
Indriya, Aditya Birla Jewellery |
Ogilvy/Mindshare |
Silver |
| The Traitors in Conversations |
Amazon Prime Video |
Bobble AI |
Silver |
| IPL via MIQ |
Tata Intra Gold |
Havas Media |
Gold |
| Alpenliebe Mango Popfills |
Alpenliebe |
Anymind Group X Group M (Wavemaker) |
Gold |
| C04. Data/Insights |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| IPL 2025 |
Equitas small finance bank |
|
Bronze |
| Ensure's Cookie-Led Revolution the data insight that sparked 10,000 monthly leads |
Ensure |
Starcom |
Bronze |
| Flipkart Ads x ColPal: Premiumizing Oral Care in India |
Colgate |
Flipkart Ads |
Silver |
| Nivea Luminous630 Serum Campaign |
Nivea |
AudiencePro x OMD |
Silver |
| Cementing Democracy |
UltraTech Cement |
Mindshare India |
Gold |
| KGMO Pickle Campaign |
Fortune Foods |
Social Beat |
Gold |
| C05. Most Engaging Mobile Creative |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| From Clicks to Bricks: UltraTech’s AI-Powered Journey with India’s Home Builders |
UltraTech Cement |
Mindshare India |
Bronze |
| NSE SEBI VS SCAM |
National Stock Exchange |
YAAP Digital |
Bronze |
| Lacto Calamine OMD Sunscreen Mcanvas Campaign |
Lacto Calamine |
OMD India |
Silver |
| Knorr - Dare to Slurp |
Knorr Korean Ramen |
Mindshare India |
Silver |
| Royal Challenge Choose Bold 2.0 and Esports |
Royal Challenge |
ENORMOUS BRANDS LLP |
Gold |
C05. i) Best use of Contextual Ads
|
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Indigo Festive Sale Campaign |
Indigo & M+C Saatchi |
MediaKart |
Silver |
| Visa Infinite - Travel campaign |
Visa & Publicis |
MediaKart |
Silver |
| TML Intra Gold Awareness |
Tata Motors & Havas |
MediaKart |
Gold |
| C06. Best Use of UGC |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| realme 'Hip-Hop'ped to 15% lift in consideration |
Realme |
Amazon Ads |
Bronze |
| Royal Challenge IPL AND WPL 2025 |
Royal Challenge |
ENORMOUS BRANDS LLP |
Bronze |
| Johnsons Baby Protect From Day 1 Campaign |
Johnsons Baby |
Mindstorm Digital Marketing |
Silver |
| In the Bag: VIP’s UGC Success Story |
VIP |
First Economy |
Silver |
| Khate Raho, Khushi Se |
Ankur Oils |
One Advertising & Communication Services |
Gold |
| C07. Best Data Driven Display Creative |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Ujjivan Small Finance Bank <> Netcore Cloud |
Ujjivan Small Finance Bank |
Netcore cloud |
Bronze |
| Dabur Honitus Campaign "Triggered by Rain, Driven by Relevance" |
Dabur Honitus |
Starcom |
Silver |
| When AI Fits, It Sticks: Embedding Meta AI Into Everyday Moments |
Meta AI |
Starcom Worldwide |
Gold |
| C09. Most Effective App Install Campaign |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Fibe iOS users gain financial freedom with Newton |
Fibe Instant Personal Loan App |
Newton |
Bronze |
| Unlocking Efficient Digital Acquisition |
bigbasket |
Hiveminds |
Silver |
| Redefining Jewellery with App-First Marketing |
Tanishq |
HiveMinds Innovative Market Solutions |
Gold |
| C10. Most Effective Anti-fraud solution |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Yeh Con Hai |
Motilal Oswal Financial Services |
|
Bronze |
| NSE SEBI VS SCAM |
National Stock Exchange |
YAAP Digital |
Gold |
| C11. Most Effective Tech Platform |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| WhatsApp for Investors and Distributors |
Nippon India Mutual Fund |
Nippon India Mutual Fund |
Bronze |
| mediasmart: Integrating the Consumer Journey Across Screens |
mediasmart, powered by affle |
mediasmart, powered by affle |
Bronze |
| Vim Adds Rhythm In Routine |
Vim Adds Rhythm In The Routine |
Mindshare India |
Bronze |
| Your Favorite Dessert Recipes – ‘Bourbon-AI-zed’ |
Britannia Bourbon |
Mindshare India |
Silver |
| Kohler Captures Attention at Scale with Contextual Precision on YouTube |
Kohler |
Interactive Avenues |
Silver |
| All New Portfolio Dashboard |
Nippon India Mutual Fund |
Nippon India Mutual Fund |
Gold |
| C12. Best Use of Mobile – Fashion |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| GAP: Mobile Gamification Drives In-Store Sales |
GAP |
Anymind Group |
Bronze |
| VegNonVeg <> Netcore Cloud |
VegNonVeg |
Netcore cloud |
Gold |
| C13. Programmatic Learning |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| P&G Shiksha x Starcom x mediasmart: Celebrating 20 Years of Purpose with Omnichannel Storytelling |
P&G Shiksha |
mediasmart, powered by affle x Starcom |
Silver |
| KFC Saucy Popcorn |
KFC |
WPP Media |
Gold |
| C14. AI & Machine Learning |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Sapno Wali Diwali by L&T Finance |
L&T Finance |
L&T Finance |
Bronze |
| Uber x Bobble AI |
Uber India |
Essence Mediacom |
Bronze |
| Hyper-personalization (ABHI) |
Aditya Birla Health Insurance |
|
Silver |
| Bhoodhe Hoke Kya Banoge? |
Aditya Birla Sun Life Insurance |
HYPHEN BRANDS |
Silver |
| The Cereal Code: An AI Strategy for Profitable Growth |
Kellogg India |
INTERACTIVE AVENUES |
Gold |
| C15. Connected Devices / The Internet of Things |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| De Beers x Havas x mediasmart: From Connected TV to Mobile - A Journey of Emotion |
DeBeers |
mediasmart, powered by affle x Havas |
Silver |
| Interactive CTV innovation for Q7 2024 - Huella |
AUDI India |
PHD |
Gold |
| Manifesting A Sky Full of Stars |
Jameson Ginger Ale |
Wavemaker India |
Silver |
| E. Short Form Video |
| E1. Micro-festivities Campaign of the Year |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| KFC Pujo |
KFC |
WPP Media |
Silver |
| #TyoharonKaKing |
King's Oil |
DVIO Digital |
Gold |
| Moti - Making Traditions Trend |
Moti |
Mindshare India |
Silver |
| E2. Best Use of Regional Creators |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| Samsung #GalaxyA17NowYouCan on ShareChat & Moj |
Samsung |
Cheil |
Bronze |
| Vivo #ItsMyStyle on ShareChat & Moj |
Vivo |
One Digital Entertainment |
Silver |
| Colgate Oral Health Movement - Regional Impact through AI-Powered WhatsApp Screening |
Colgate India |
Wavemaker India |
Silver |
| ShareChat & Moj - #ThunderMaiHai on ShareChat & Moj |
ThumsUp |
WPP/ Essence Mediacom |
Gold |
| E3. Best Regional Campaign of the Year |
| Campaign Name |
Brand Name |
Agency Organization Name |
|
| KFC Pujo |
KFC |
WPP Media |
Bronze |
| Leveling Up Housewives: The unexpected gaming revolution no one saw coming! |
HUL Detergents |
Mindshare India |
Bronze |
| ShareChat & Moj x Maybelline #ColossalNeverHides |
Maybelline |
WPP Media |
Silver |
| ITC YiPPee! #MoreMasalaBetterMasala on ShareChat & Moj |
ITC |
Interactive Avenues |
Silver |
| Coke Studio: Your Stage, Your Story |
Coca-Cola |
Essencemediacom |
Gold |
| HALL OF FAME |
| Mobile Marketer of the Year |
| Ultratech Cement |
| Agency of the Year |
| Mindshare India |
