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Jury

  • Jury Chair

    Santosh Iyer
    Santosh Iyer
    Managing Director and CEO
    Mercedes-Benz

    Santosh Iyer
    Managing Director and CEO , Mercedes-Benz


    Santosh Iyer is the Managing Director & CEO, Mercedes-Benz India. He has been associated with Mercedes-Benz India since 2009 in various leadership roles. Santosh has over two decades of diverse experience in the Indian automobile industry, spreading across sales, marketing, retail, customer service and corporate affairs.
    Prior to being elevated as the MD & CEO, Santosh had been the Vice President, Sales & Marketing. He successfully led Mercedes-Benz’s digital transformation of the business, retaining the market leadership and establishing online sales. He demonstrated remarkable leadership in managing the business and steering it to a profitable growth during the pandemic. Santosh was pivotal in conceptualizing and implementing ‘Retail of the Future’ business model, which is now an industry benchmark.
    Santosh earlier headed the Customer Services, Corporate Affairs & CSR functions (Jan-2016 to June 2019) at Mercedes-Benz India. He played an important role in the turnaround of the Customer Services business with the successful setting up of new initiatives like MB Tyres, Parts Trading and the Mercedes-Benz Academy. He also drove ‘service differentiator’ as the key parameter towards achieving service excellence and customer loyalty.
    Santosh started his career with Avery India Ltd. Later his entrepreneurial ambitions took him to Nepal for distribution & servicing of capital equipment while also supporting the automotive business. Setting up a successful business there, he decided to move back to India, staying with the automotive segment, as he joined Yamaha Motors India. He subsequently had various management stints across Indian subsidiaries of automotive MNCs like Toyota and Ford, before joining Mercedes-Benz India.
    A Graduate in Commerce from Mumbai University, Santosh holds a MBA from University of Indianapolis and a Masters in Corporate Governance and Compliance from the University of Lake Konstanz, Germany.
  • Co-Jury Chair

    Dr Annurag Batra
    Dr Annurag Batra
    Chairman & Editor in Chief
    e4m

Grand Jury

  • Aditya Vikram
    Aditya Vikram
    VP & Head Marketing
    Axis Securities
  • Apeksha Gupta
    Apeksha Gupta
    Chief Marketing & Growth Officer
    Galeries Lafayette India (Aditya Birla Fashion and Retail Ltd.)

    Apeksha Gupta
    Chief Marketing & Growth Officer , Galeries Lafayette India (Aditya Birla Fashion and Retail Ltd.)


    Currently leading marketing and growth at Galeries Lafayette India, Apeksha Gupta is responsible for shaping the brand’s entry and long-term positioning in one of the world’s most dynamic luxury markets. Her role spans building a culturally relevant luxury proposition, driving consumer acquisition and retention, and architecting integrated growth strategies across channels, while ensuring alignment with global brand codes and local market nuances.
    With over 23 years of experience, 16 years within the Aditya Birla Group, Apeksha brings deep expertise across marketing leadership, business strategy, and P&L ownership. Her cross-industry and cross-consumer segment exposure equips her with a holistic understanding of consumer businesses and the evolving retail ecosystem. She is particularly known for her ability to translate complex business challenges into integrated, future-forward growth strategies that deliver both brand differentiation and measurable impact.
    Apeksha has also played a pivotal role in shaping The Collective in its formative years, ABFRL’s luxury retail concept that was the pioneer in introducing curated, multi-brand luxury experiences in India. This experience lends her a nuanced perspective on how Indian luxury retail has evolved, from early adoption to today’s more mature, experience-led consumption, informing her approach at Galeries Lafayette India.
    Apeksha is a compelling voice on topics such as:
    ● The evolution of luxury consumption in India, particularly among new-age and male consumers
    ● Building globally rooted yet locally relevant luxury brands
    ● The rise of experiential and omnichannel retail in premium segments
    ● Scaling new retail formats and destinations in emerging luxury markets
    Her diverse, industry-agnostic experience brings a distinctive and practical lens to conversations around the future of luxury and retail in India.
  • Himanshu Khanna
    Himanshu Khanna
    Group CMO
    CKA Birla Group

    Himanshu Khanna
    Group CMO , CKA Birla Group


    Himanshu is a seasoned business leader with over 30 years of experience in building and scaling global consumer brands, sales leadership, strategy and P&L management. His expertise spans FMCG, Retail, AlcoBev and Lifestyle industries, where he has successfully led business transformation, market expansion and brand repositioning initiatives.
    Having steered diverse portfolios at Raymond, Beam Suntory, GSK, PepsiCo, Cadbury etc., Himanshu has played a pivotal role in scaling some of the world’s most iconic brands and businesses.
    As CMO of Raymond's Lifestyle Division, he spearheaded the #DigitalTransformation of a $1 billion lifestyle business, realigning the marketing organization to be more consumer-centric and digital first.
    Whether it was catapulting Too Yumm! to achieve the fastest #FMCG milestone of reaching ₹200 crore or repositioning Horlicks for a historic double-digit growth or receiving the President's Award for driving unprecedented and consistent growth at Beam Suntory, he has consistently delivered P&L results while building high-performing teams across cultures and geographies.
    Himanshu is known for building, mentoring, and empowering diverse, cross-functional teams across multiple geographies—leveraging #AIinMarketing and #GrowthMarketing for innovation. Through his journey from Nestle to Raymond to CKA Birla Group, he has demonstrated that true leadership lies in not just achieving numbers, but in building lasting institutional capabilities and nurturing future leaders who can carry forward the legacy of excellence.
  • Parag Murudkar
    Parag Murudkar
    Marketing Head
    Aditya Birla Sun Life

    Parag Murudkar
    Marketing Head , Aditya Birla Sun Life


    Mr. Parag Murudkar has over 20 years of experience in brand management, marketing strategy and product innovation within the BFSI sector. Prior to joining the Company, Mr. Murudkar served as Head - Brand, Product and Channel Marketing at Aditya Birla Capital Ltd. (NBFC) since April 2025. Prior to that, he was associated with reputed organizations including GroupM – Mindshare, Refyne Technologies, Yes Bank Limited, Axis Bank Limited and ICICI Bank Limited, among others.
    Mr. Murudkar holds a Bachelor's degree in Science and Master of Management Studies degree from Mumbai University.
  • Pooja Baid
    Pooja Baid
    Chief Marketing Officer
    Philips Domesetic Appliances

    Pooja Baid
    Chief Marketing Officer , Philips Domesetic Appliances


    Pooja Baid is the Chief Marketing Officer at Versuni India, with over 17 years of experience across consumer durables, FMCG, retail and marketing. A seasoned business and marketing leader, she has held leadership roles at Philips, The Coca-Cola Company and ITC, where she has driven brand building, consumer experience, digital transformation, category development and business growth. At Versuni India, Pooja leads the Business & Marketing agenda, shaping the growth roadmap for the company’s portfolio of home appliance brands. Her career at Philips has spanned multiple businesses, including Kitchen Appliances, Health & Wellness and Personal Care, where she has played a key role in driving market leadership and profitability. She also pioneered e-commerce marketing at Philips and was instrumental in turning around the Airfryer business, helping build it into a ₹100 crore category and multiplying sales fourfold. Prior to Philips, Pooja worked with Coca-Cola, where she established a new marketing function focused on consumer experiences, and with ITC across brand, strategy and sales. An entrepreneur and mentor to startups, particularly in the D2C space, she has also been recognised among India’s influential CMOs and as a Pitch 40 Under 40 honouree.
  • Tushar Malhotra
    Tushar Malhotra
    Senior Director of Sales and Marketing
    Bisleri International

    Tushar Malhotra
    Senior Director of Sales and Marketing , Bisleri International


    Mr. Tushar Malhotra is the Senior Director of Sales and Marketing at Bisleri International Pvt. Ltd. With a career spanning of seventeen years, he has been responsible for spearheading the sales and marketing portfolio at Bisleri International through its multiple brand categories and leading the UAE business. He is also responsible for identifying key business drivers and setting up processes that help the organization deliver on top-line and bottom-line goals.
    Being the driving force behind creating a strong position for Bisleri, Tushar has played a pivotal role in driving the narrative of hydration that endures performance. He has been critical in strengthening strategic associations and hydration partnerships with sports leagues to further solidify Bisleri's commitment to health and fitness. Additionally, he has refined the refreshment category by launching new brands under its portfolio and has strengthened the position of the e-commerce platform – Bisleri @Doorstep. His deep understanding of marketing communication has seen him drive successful campaigns, propel consumers on the difference between Bisleri and other brands, and strengthen category leadership.
    Committed to sustainability, Tushar has also launched the Bisleri Greener Promise campaign, focusing on plastic recycling and water conservation. His efforts have made Bisleri a water and plastic-positive organization, while engaging millions of consumers in these crucial environmental initiatives. He was recently honored with ‘The CMO Sustainability Award’ at the Laqshya Pitch Best CMO Awards 2025.
    Tushar has strongly built and restructured business processes where cost and operational efficiency drive competitive advantage in line with core organizational values. Bringing strong leadership skills in leading multicultural teams, he inspires young team members with the prowess to design and lead large-scale businesses.
    In the past, Tushar has led dynamic roles across geographies in the consumer goods and luxury brand spectrum. He has held strategic positions in organisation such as Pernod Ricard, BMW Group and ITC. Tushar is an alumnus of the Faculty of Management Studies, University of New Delhi and has completed his MBA in Marketing.
  • Vikram Jeet Bhayana
    Vikram Jeet Bhayana
    Head of Marketing
    Bajaj General Insurance
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