Welcome to the Judging Dashboard of e4m Mobile Awards – The Maddies 2026
The awards winners are selected by members of the Jury from the best work entered through the call for Nominations from across India.
Screening of Nominations:
The winners are selected through an extensive selection process. Jury members will independently inspect each Nomination and rate them based on their respective judging criteria. Those Nominations that do not fulfil the criteria shall be disqualified. The Maddies Awards 2026 shall not be liable to give any explanation to anyone for disqualification of Nominations.
Criterion for Judging
An Nomination should demonstrate approach to the overall purpose and target audience throughout each elements of the campaign.
- Delineate the strategic objective- sales, leads, market share, brand awareness, etc.
- Identify the target audience
- What was the creative & media concept?
- Context- is this the 1st year of campaign? If not, how did it dovetail to the previous year results? Any new technology used?
Jury shall focus on few elements of the campaign like content, design, technological innovation, and the unique nature and/ or originality of the underlying idea. It includes writing, music, and relevant use of animation, video or anything that communicates a creative marketing message.
- Delineate the strategic objective- sales, leads, market share, brand awareness, etc.
- Consumer engagement
- Integration with overall campaign
Jury shall focus on the alignment of the strategy with the result through the effective use of resources, technology and implementation of the campaign.
- How the campaign was implemented and what was the level of success?
- How did the execution help achieve results?
- How creative or sophisticated was the campaign?
- What did the mobile medium bring to the campaign that other channels missed?
- How was mobile matched to specific markets, demographics relevant to overall campaign execution?
- What percent of budget went to mobile marketing?
- What impact did the campaign have on the market?
Jury shall evaluate the submission on the basis of the results of the campaign, based on whether the campaign achieved desired results? Was it able to reach to target audience? Or any other statistic which will help in proving the results of the campaign.
- Did the campaign achieve its goals?
- How did the consumer receive the campaign?
- How innovative was the campaign?
Overall Experience: The overall experience shall include creativity, content, structure, visual design, functionality, simplicity & interactivity.