Agenda
| CONTENT JAM AGENDA Day 1- 25th November | ||
| TIME | SESSION | SPEAKER |
| 3:30 pm to 3:40pm | Welcome Address | Dr. Annurag Batra - Chairman & Editor in Chief, exchange4media & BW and Nawal Ahuja, Co-Founder exchange4media |
| 3:45 pm to 4:20 pm | Keynote Session Staying Top of Mind in Challenging Times |
John Hall, Co- Founder & President, Calendar.com |
| 4:25 pm to 5:10 pm | Panel Discussion Building a Strong Desirable brand through Content Marketing. 1. How Content Marketing Can Help Build Brand Identity. 2. The art of great storytelling remains the crux of good content marketing. 3. Creating brand recall through Content Marketing 4. How to humanise a brand. 5. Case studies by Panel CMO's. |
Prachi Mohapatra, CMO, fbb, Future Group Nishant Kashikar- Country Manager-India and Gulf, Tourism Australia Amarpreet Singh, EVP & Portfolio Head (Diageo India) & Board of Director - Royal Challengers Bangalore (RCB) Ajay Singh Parihar, Senior General Manager-Marketing, Dabur India Ltd. Krishnarao Buddha, Sr. Category Head, Parle Products Shailja Joshi, Associate Director, Potato Chips Category, Pepsico India. Session Chair - Naziya Alvi Rahman, Editor, exchange4media |
| 5.15pm to 5.25pm | Content in its Element | Esha Nagar, Managing Director, Nepa India Pvt Ltd |
| 5:30 pm to 6:00 pm | Keynote Session How Marketing Is Changing- To Focus Less on Ads and More on Customer-Focused Content |
Michael Brenner, CMO Influencer, Motivation Speaker, CEO, Marketing Insider Group |
| 6:05 pm to 6:45 pm | Panel Discussion Technology and Content Shaping the Future of Business 1. Understanding the audiences and transitioning to a customer-centric approach. 2. Pushing boundaries through Creativity. 3. The unparalleled role of Technology during the pandemic and how it's evolved to adapt to a new world. 4. How to create empathy in a world of robotics. 5. The Phygital landscape- Creating a seamless physical experience digitally. 6. Case studies by the Panellists. |
Arpan Biswas, Vice President, Marketing and Business, Housejoy
Archana Tiwari Nayadu, Director Content and Communications, UpGrad Achint Setia, Vice President, Marketing, Myntra Rahul Gandhi, CMO - India & UAE, iD Fresh Food Manoj Agarwal, Co-Founder, Chief Product & Operating Officer, XoXoDay Session Chair - Ruhail Amin, Senior Editor, exchange4media |
| CONTENT JAM AGENDA DAY-2- 26th November | ||
| TIME | SESSION | SPEAKER |
| 2:45 pm to 2:55pm | Welcome Address | Nawal Ahuja, Co-Founder, exchange4media |
| 2:55 pm to 3:40pm | How publishing leaders are gearing up for 2021 | Ankit Oberoi, CEO, AdPushup (session chair)
Sanjay Trehan, Digital Consultant and Former MSN India Head Puneet Gupt, COO, Times Internet Himanshu Gautam, Business Head, Amarujala.com Deepit Purkayastha, Co-Founder and Chief Strategy Officer, Inshorts Pradeep Gairola, VP & Business Head, Digital Media, The Hindu Group Salil Kumar, CEO, Digital, India Today Group |
| 3:45 pm to 4:25 pm | Fire Side Chat Beyond 2020: the Visual Future of Content Marketing |
R. Balki, Leading Film maker
Session Chair - Nawal Ahuja, Co- Founder, exchange4media |
| 4:30 pm to 5:30 pm | Panel Discussion Expertise, Authentication & Trust- Building brands via Influencers 1. Challenges of Influencer Marketing 2. What are the attributes the brand looks for in an Influencer? How much of an influence does an individual's attributes have on creating brand connect? 3. What are latest trends in Influencer Marketing? What tools are brands using to find Influencers? 4. The role of Influencers in creating Brand Trust- Does trust in an Influencer increase brand loyalty and does an Influencer's fall have a negative effect on Brand Trust? |
Saloni Gaur, Comedian, Mimicry Artist, Youtuber(Salonayyy) GB Srithar, Regional Director, India, Middle East & South Asia at Singapore Tourism Board Sagar Pushp, CEO, Clan Vivek Sharma, Chief Marketing Officer, Pidilite Industries Limited Lakshmi Balasubramanian, Co-Founder- Green Room Bahaar Dhawan Rohatgi, Artist and Lawyer Sonya Kapoor, Founder, M5 Entertainment Session Chair - Ajay Mehta, Senior Vice President, Content+, Mindshare |
| 5:35 pm to 6:00pm | Aditya Birla Capital Case Study. ICMA 2020 Brand of the Year |
Loveleen Sahrawat, Head of Brand- Aditya Birla Capital |