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  #e4mContentJam   |
CONTENT JAM AGENDA Day 1- 25th November 
3:30 pm to 3:40pm Welcome Address Dr. Annurag Batra - Chairman & Editor in Chief, exchange4media & BW and Nawal Ahuja, Co-Founder exchange4media
3:45 pm to 4:20 pm Keynote Session
Staying Top of Mind in Challenging Times
John Hall, Co- Founder & President, Calendar.com
4:25 pm to 5:10 pm Panel Discussion
Building a Strong Desirable brand through Content Marketing. 
1. How Content Marketing Can Help Build Brand Identity.
2. The art of great storytelling remains the crux of good content marketing.
3. Creating brand recall through Content Marketing
4. How to humanise a brand.
5. Case studies by Panel CMO's.
Prachi Mohapatra, CMO, fbb, Future Group

Nishant Kashikar- Country Manager-India and Gulf, Tourism Australia

Amarpreet Singh, EVP & Portfolio Head (Diageo India) & Board of Director - Royal Challengers Bangalore (RCB)

Ajay Singh Parihar, Senior General Manager-Marketing, Dabur India Ltd.

Krishnarao Buddha, Sr. Category Head, Parle Products

Shailja Joshi, Associate Director, Potato Chips Category, Pepsico India.

Session Chair - Naziya Alvi Rahman, Editor, exchange4media
5.15pm to 5.25pm Content in its Element Esha Nagar, Managing Director, Nepa India Pvt Ltd
5:30 pm to 6:00 pm Keynote Session
How Marketing Is Changing- To Focus Less on Ads and More on Customer-Focused Content
Michael Brenner, CMO Influencer, Motivation Speaker, CEO, Marketing Insider Group
6:05 pm to 6:45 pm Panel Discussion
Technology and Content Shaping the Future of Business
1. Understanding the audiences and transitioning to a customer-centric approach.
2. Pushing boundaries through Creativity.
3. The unparalleled role of Technology during the pandemic and how it's evolved to adapt to a new world.
4. How to create empathy in a world of robotics.
5. The Phygital landscape- Creating a seamless physical experience digitally.
6. Case studies by the Panellists.
Arpan Biswas, Vice President, Marketing and Business, Housejoy

Archana Tiwari Nayadu, Director Content and Communications, UpGrad

Achint Setia, Vice President, Marketing, Myntra

Rahul Gandhi, CMO - India & UAE, iD Fresh Food

Manoj Agarwal, Co-Founder, Chief Product & Operating Officer, XoXoDay

Session Chair - Ruhail Amin, Senior Editor, exchange4media
CONTENT JAM AGENDA DAY-2- 26th November 
2:45 pm to 2:55pm Welcome Address Nawal Ahuja, Co-Founder, exchange4media
2:55 pm to 3:40pm How publishing leaders are gearing up for 2021 Ankit Oberoi, CEO, AdPushup (session chair)

Sanjay Trehan, Digital Consultant and Former MSN India Head

Puneet Gupt, COO, Times Internet

Himanshu Gautam, Business Head, Amarujala.com

Deepit Purkayastha, Co-Founder and Chief Strategy Officer, Inshorts

Pradeep Gairola, VP & Business Head, Digital Media, The Hindu Group

Salil Kumar, CEO, Digital, India Today Group
3:45 pm to 4:25 pm  Fire Side Chat
Beyond 2020: the Visual Future of Content Marketing
R. Balki, Leading Film maker

Session Chair - Nawal Ahuja, Co- Founder, exchange4media
4:30 pm to 5:30 pm Panel Discussion
Expertise, Authentication & Trust- Building brands via Influencers
1. Challenges of Influencer Marketing
2. What are the attributes the brand looks for in an Influencer? How much of an influence does an individual's attributes have on creating brand connect?
3. What are latest trends in Influencer Marketing? What tools are brands using to find Influencers?
4. The role of Influencers in creating Brand Trust- Does trust in an Influencer increase brand loyalty and does an Influencer's fall have a negative effect on Brand Trust?
Saloni Gaur, Comedian, Mimicry Artist, Youtuber(Salonayyy)

GB Srithar, Regional Director, India, Middle East & South Asia at Singapore Tourism Board

Sagar Pushp, CEO, Clan

Vivek Sharma, Chief Marketing Officer, Pidilite Industries Limited

Lakshmi Balasubramanian, Co-Founder- Green Room

Bahaar Dhawan Rohatgi, Artist and Lawyer

Sonya Kapoor, Founder, M5 Entertainment

Session Chair - Ajay Mehta, Senior Vice President, Content+, Mindshare
5:35 pm to 6:00pm Aditya Birla Capital Case Study.
ICMA 2020 Brand of the Year
Loveleen Sahrawat, Head of Brand- Aditya Birla Capital