Any audio, text and/or pictorial content created for digital platforms like social media, blogs, podcast sharing platforms etc. to promote a brand/product/service can be entered in this category. The campaign could be for single/multiple platforms.
Any campaign which has used experiential marketing (online/on-ground) to promote a brand/product/service can be entered in this category. This includes on ground activations, trade activations, events etc.
Any campaign which has used single or multiple social media platforms (twitter/facebook/ linkedin/ instagram/pinterest/snapchat/etc) to address a brand challenge and/or to drive engagement can enter this category.This category will be judged based on the quality of content, coherence with brand values, and measurement of engagement by percentage and effective use of the platforms for distribution of the content.
Any campaign that has used innovative ideas to drive conversations using the print medium can be entered in this category. How the medium has been leveraged to utilize the property is the key. Example:
A coffee brand which has the smell of coffee integrated in a newspaper, a musical newspaper, masthead changed for a brand integration in editorial pieces of a magazine or newspaper
Any content created specifically for mobile or used mobile as a primary/secondary medium to promote a product/service can enter this category. This may include the use of games, apps, cross-screen marketing, etc.
Any content which is sourced through crowd to start conversations and increase brand engagement can enter this category. This category is all about how a brand/agency got the crowd to generate the content.
Any campaign that has used audio, video, text or/and pictorial content across multiple digital and/or traditional platforms to promote a brand/service or product can be entered in this category. The focus should be cohesive trans-media story telling rather than just patching onto various mediums. The key is to link the content across all media to one story where the mediums are used effectively and not just to amplify the content.
Any brand or agency which has an annual marketing and communications strategy (calendar) which is content driven can enter this category. Consistency and continuous effort is imperative. This could include film tie-ups, digital videos, print campaigns, podcasts, etc.
This category needs to be specifically supported by the following.
Annual Calendar- Timeline of activities held round the year.
Case studies which include:
Objectives, execution and results of each activity
Overall impact on the brand
This category focuses on how a particular piece of content or campaign was promoted using various media and how the platforms/channels were used for leveraging the marketing ecosystem to popularize the content.
Entries are not invited under this category. All entrants will be given points based on the metals they win. Gold gets 10 points, Silver gets 7 and Bronze gets 5. The agency which gets the highest points will be given the ICMA Platinum Award.