Any brand or agency which has an annual marketing and communications strategy (calendar) which is content driven can enter this category. Consistency and continuous effort is imperative. This could include film tie-ups, digital videos, print campaigns, podcasts, etc.
- This category needs to be specifically supported by the following.
- Annual Calendar- Timeline of activities held round the year.
- Case studies which include:
Overall strategy
Objectives, execution and results of each activity
Overall impact on the brand