Marketing has undergone a major makeover amidst the pandemic. What worked in an earlier world may not necessarily be the magic formula for a brand today. Content Marketing is one branch of marketing, which hasn’t only emerged stronger but has adapted, evolved and is that link which has kept brands connected to consumers, especially when traditional marketing have taken a backseat.
While the crux of good Content Marketing remains great storytelling, digital transformation has propelled the growth of Content.
Digitally enabled organizations are supported by new information and communication technologies, which increasingly promise enormous opportunities for growth. Content in the new world is a beautiful marriage of storytelling and digital transformation.
Content Jam 2020 will unravel what worked for brands, what doesn’t work anymore and what newer developments await the world of Content Marketing.