Judging Criteria

Welcome to the e4m DO GOOD Awards! Our mission is to recognize and celebrate outstanding communications, campaigns, and initiatives that have a positive impact on society and the world. Our judging criteria are based on the following key elements.


The campaign should demonstrate a clear and effective strategy that effectively engages audiences and drives impactful results


The campaign should be creative and innovative in its approach to promoting the cause and engaging audiences.


The campaign should be well-executed and effectively reach its target audience through various channels, such as social media, digital advertising, or experiential marketing.


The campaign should have a measurable impact on the cause it supports, such as increased awareness, funds raised, or behaviour change.

Winners will be celebrated at an event in Delhi NCR and showcased on our online and print publications, providing valuable exposure and recognition for the brands and organizations behind them.