Shortlist

A1. Best Banners -Single/ Campaign, Rich Media with or without video
Campaign Name Brand Agency
Indriya Jewellery - Dil Abhi Bhara Nahi Indriya Jewellery Mindshare
Man from Motilal Oswal - Motilal Oswal Financial Services X BigTrunk Communications Motilal Oswal Financial Services BigTrunk Communications
HAUNTED BY A SWIPE Jiostar Wavemaker
Ghar Banega Toh Desh Banega Aadhar Housing Finance Big Trunk Communications
Leveling Up Housewives: The unexpected gaming revolution no one saw coming! Hindustan Unilever Limited Mindshare
Swift in Motion: High-Impact Banners That Captivated and Converted Maruti Suzuki india Mindshare
Hindustan Times Leadership Summit 2024 HT Media  
Swiggy Instamart - When It Pours, We Deliver: Hyper-Personalized Ads with Weather & Location Data Swiggy Havas Media Network
Phata Poster Nikla Star KRBL Wavemaker India
     
A2. Best Benchmark Content / Branded Content
Devanagari PIN Axis Bank Autumn Grey
Best Benchmark Content - Slurrp HT Labs (HMVL)  
From Digital Wishes To Real Celebrations — Moving India Closer Mondelez India Foods Wavemaker India
India's Ultimate Motostar: Turning Motorsports From A Privilege Into A Possibility Castrol Mindshare India
Celebrating Fool’s Quotient on April Fool’s Day Pernod Ricard India Wavemaker India
Connecting with People with - Where Their Heart Is Asian Paints Madison Media
Namak Ho Tata Ka- The Silent Jingle Tata Consumer Products MIRCHI- Entertainment Network India Ltd
Thums Up Toofani Biryani Hunt Season 2 Coca Cola Company JioStar
Mansion House Boyzzzz – Redefining Brandy for a New Generation Tilaknagar Industries  
It Starts with Gums Himalaya Wellness Company Higa Digital (SocialPanga)
The Complete Home Loan L&T Finance  
Shuddhata Ki Shuruaat | V-Guard V-Guard Industries Ralph & Das Advertising
Seagram's Imperial Blue Package Drinking Water Because Men Will Be Men Presents Menerisms Seagram's Imperial Blue ENIL (Mirchi)
Ab Meri Dharavi Ki Baari Hai Adani Reality Mirchi - Entertainment Network India Limited
Aaj Tak for Mahakumbh X Make My Trip Aaj Tak  
     
A3. Best Website/ Microsite
Knorr Korean Ramen X Squid Games - Dare to Slurp Hindustan Unilever Mindshare
Devanagari PIN Axis Bank Autumn Grey
Oreo x Pokémon: The World's First-Ever Cookie to Start a Nationwide Hunt Mondelez India Foods Wavemaker India
Engaging the Premium Consumer with Amazon's Premium Home Stores   Amazon Ads
Cheese Has Finally Found Its Home - Britannia The Laughing Cow Cheese Britannia Industries Mindshare India
Samarth by Hyundai - In Partnership with NDTV Hyundai Motor India Havas Play
Fortune Soya Chunks - Banao kuchh Hatke - Hijack Campaign Fortune Foods (Adani Wilmar) Social Beat
Best Website - OTTplay HT Labs (HMVL)  
Best website Equitas Bank  
Arthaus Allied Blenders and Distillers  
     
A4. Best Use of Web Based Games
Leveling Up Housewives: The unexpected gaming revolution no one saw coming! Hindustan Unilever Mindshare
The Easy Drive Game Tata Power BC Web Wise
Havmor Super Titans Army Havmor Ice Cream SoCheers
Oreo x Pokémon: The World's First-Ever Cookie to Start a Nationwide Hunt Mondelez India Foods Wavemaker India
Deepavali - Muraiyana Mixture (2024) Tata Consumer Products .Monks
Winning Over Gen Z: NESCAFÉ RTD's Gaming-Focused Campaign Nestle India Zenith Media
     
A5. Best Campaign- Online Advertising and Digital Direct Response
Double the Trust,Triple the Impact: The Axis Max Life Rebranding Story Axis Max Life Insurance Hiveminds - A unit of Madison
This Valentine's - Gift Love, Not Sugar Zydus Wellness HIVEMINDS INNOVATIVE MARKET SOLUTIONS
Kellogg's Muesli 12 in 1 - Flip the Funnel Kellogg's India Mindshare, WPP Media
Unleashing the Gladiator: A Cinematic Media Storm Jio Star Wavemaker
From Clicks to Bricks: UltraTech’s AI-Powered Journey with India’s Home Builders Ultratech Cement Mindshare
Leveling Up Housewives: The unexpected gaming revolution no one saw coming! Hindustan Unilever Mindshare
Ready for Every Wedding Story with Raymond Ready to Wear Raymond Lifestyle Madison Media
HDFC BANK Pixel Credit Card HDFC BANK Laqshya Digitalabs
Festival of Gifts 2024 HT Media  
Engaging Elite Viewers through Premium English Content Partnership with India’s Leading OTT Platform L'Oréal India Wavemaker India
     
A6. Best Use of Web Film in a Campaign
From Crave to Behave: Sanjay Manjrekar Bats for Saffola Masala Oats Marico Madison Media
Imperial Blue ambushes Cricket with a Bouncing Proposal Pernod Ricard India Wavemaker India
Cadbury Dairy Milk #ThankYouFirstCoach Mondelez India Foods Wavemaker
Sapno Ka Celebration with Poonawala Fincorp Poonawala Fincorp White Rivers Media
Cadbury 5Star - Erase VDay Mondelez India Foods Wavemaker India
Mahindra SabCultures introduces India to Unparalleled Music, Unexplored Art, and Untold Stories. Mahindra Rise Interactive Avenues
Santoor – WPL Young Soch Diaries Wipro Consumer Care  
Sisters Festive Short Web Seriess Heritage Foods  
     
A7. Best Short Form Video
Imperial Blue ambushes Cricket with a Bouncing Proposal Pernod Ricard India Wavemaker India
HOW GODREJ ONBOARDED OLYMPIC MEDALLIST MANU BHAKER FOR A SHORT VIDEO & GARNERED 2.3M ORGANIC VIDEO VIEWS Godrej Security Solutions EMC
Best Integrated Media Campaign - The Singleton DIAGEO India Enormous Brands LLP
60 Seconds of Wow Policybazaar Insurance Brokers Influenceract
Banega Toh Badhega India UltraTech Mindshare
McCain Thematic and Functional Campaign McCain Foods India Dentsu X
From Crave to Behave: Sanjay Manjrekar Bats for Saffola Masala Oats Marico Madison Media
Le Chal to Success: How Maggi India Pioneered YouTube Shorts to Drive Brand Growth Nestle India Publicis Media
ICONiQ White - Digital Media Campaign Allied Blenders and Distillers  
Sundamental Facts Wild Stone CODE popkorn
     
B1. Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.
Knorr Korean Ramen X Squid Games - Dare to Slurp Hindustan Unilever Mindshare
Heart health awareness for millions with AI-driven, personalized coaching   Madison Media
Cadbury Joy Delivery's: Innovative Platform for Personalized and Effortless Gifting Mondelez India Foods Wavemaker
     
B2. Best Innovation in Mobile Marketing
Cadbury Silk - Story of us Mondelez India Foods Wavemaker India
Enhancing Shopping Experience: Turning Digital Signals into Doorstep Success Raymond Lifestyle Madison Media
Oreo x Pokémon: The World's First-Ever Cookie to Start a Nationwide Hunt Mondelez India Foods Wavemaker India
PONDS CGI Campaign Hindustan Unilever Mindshare
50-50 Golmaal: An AI + AR Coach with a Twist Britannia Industries Mindshare India
Vi Vibe Check: Music Meets AI Innovation Vodafone Idea Wavemaker India
Indriya Jewellery - Dil Abhi Bhara Nahi Indriya Jewellery Mindshare
Fuel the Festive Drive with Castrol EDGE Castrol Mindshare
Glucon D- Right Here Right Now Zydus Wellness Wavemaker
Driving Store Visits through Hyperlocal Innovation: The Ethnix Success Story Raymond Lifestyle Madison Media
Game On, Always On: Mobile Marketing Mastery for IPL 2024 JioStar Wavemaker
Never Be Caught Off Guard. Taaza Khabar Prepares You for What's Next Star India Mindshare
Oral Health Movement Colgate Palmolive India Wavemaker India
     
B3. Best Campaign- Use of Mobile and Mobile Monetization
Cadbury 5Star: Make AI Mediocre Again Mondelez India Foods Wavemaker India
Enhancing Shopping Experience: Turning Digital Signals into Doorstep Success Raymond Lifestyle Madison Media
Colgate Visible White Purple: Revolutionizing Oral Care with Amazon Ads' Digital Innovation Colgate Palmolive Amazon Ads
Flipkart Ads x Nothing: 3a Series Launch Flipkart Internet Flipkart Ads
Knorr Korean Ramen X Squid Games - Dare to Slurp Hindustan Unilever Mindshare
UltraTech Cementing Democracy: Vote Karega Toh Mazboot Banega India UltraTech Cement Mindshare India
Sip, Scan and Get a Chance to Win With Limca | EssenceMediacom | Xapads Media EssenceMediaCom Xapads Media
Festive Spends HSBC VML
     
B4. Best Use of Mobile – Customer Engagement
Cadbury 5Star: Make AI Mediocre Again Mondelez India Foods Wavemaker India
Cadbury Silk - Story of us Mondelez India Foods Wavemaker India
Bumble X Amazon MX Player : Opening Moves HAvas (Agency on record) Amazon Ads
Innovations Campaign Enamor Wavemaker India
Dual Screen Reality drives dividend for Domex HUL Mindshare
Engaging Mobile Experiences, Powered by Tech Maruti Suzuki india Mindshare
#CatchTheROXX - Thar ROXX Gamification Mahindra & Mahindra Hansa Cequity
Myntra increases conversions through interactive shopping campaigns Myntra RevX (Affle)
Ab Dard Se Din Bhar Aaram Campaign by Iodex | Zenith Media | Pulse by Xapads Zenith media Xapads Media
Booking Engine Smaaash Entertainment Laqshya Digitalabs
Noise Buds N1 became a bestseller on Amazon within a few hours of launch Noise Amazon Ads
Thums Up Piyo aur World Cup tour pe Jao! The Coca-Cola Company WPP Media
Britannia Nutrichoice: The Unbranded Ad Britannia Industries Mindshare India
PLANET by L&T Finance PLANET by L&T Finance  
     
B5. Best Multi Mobile Channel Campaign
Making fitness a habit with Lipton Green Tea Hindustan Unilever Limited Mindshare India
#CreatingMemoriesNeverClicked Mondelez India Foods Wavemaker India
The Time SRK Disappeared! Castrol Mindshare
Gillette Labs x Amazon Ads: Revolutionizing Premium Shaving Through Integrated Digital Excellence Proctor and Gamble Amazon Ads
Cadbury Bournvita- DforDreams Mondelez India Foods Wavemaker
Flipkart Ads x Boat: BBD Vibe Sponsorship Flipkart Internet Flipkart Ads
Dove Beauty Test Stops With Me Hindustan Unilever Mindshare India
e VITARA: Winning Premium Audiences with Mobile Precision Targeting Maruti Suzuki india Mindshare
Oreo x Pokémon: The World's First-Ever Cookie to Start a Nationwide Hunt Mondelez India Foods Wavemaker India
Aaj Tak Radio Teen Taal X JK Lakshmi Cement Aaj Tak  
     
B6. Best Use of Mobile to Drive Sales
Swiggy Reactivates Dormant Users for Food and Instamart Services​ with InMobi Advertising and AppsFlyer Swiggy InMobi Advertising and AppsFlyer
Hyundai Alcazar T20 Cup Hyundai Motor India Yellow.ai
Ab Mummy Ka Bhi Solid Dost Kellogg’s ‘Multigrain Chocos Kellanova Mindshare
Usain-ing the Game: Lightning Strikes in Quick Commerce! Mondelez India Foods Wavemaker India
The EDGE Dimension: Redefining Performance in 3D Castrol Mindshare
Quiz to Conversions: How L'Oréal India's Kérastase Boosted Organic Revenue by 86% via Mobile Devices L'Oréal India Performics India
Tapping Into Hunger: McDonald’s Mobile Game-Changer McDonald's India (West & South) Madison Digital
Sip, Scan and Get a Chance to Win With Limca | EssenceMediacom | Xapads Media EssenceMediaCom Xapads Media
Axis Mutual Fund - Micro Investing & Mobile App Axis Mutual Fund  
Festive Spends HSBC VML
     
B7. Cross Mobile Integration
Making fitness a habit with Lipton Green Tea Hindustan Unilever Limited Mindshare India
Navodaya: Unifying Sales Intelligence Across Channels Blackberrys Multiplier Brand Solutions
Kellogg's Muesli 12 in 1 - Flip the Funnel Kellogg's India Mindshare, WPP Media
     
C1. Best Use of Social Networks/ Social Media
History in the Baking Mondelez India Foods Wavemaker India
Cadbury Silk - Story of us Mondelez India Foods Wavemaker India
Alienware Gaming 360: Social-first IPs That Built Community and Commerce Dell Technologies essencemediacom - a WPP Brand
Opportunity Series HSBC VML
The Perfect Laundry Duo Hindustan Unilever Limited Mindshare India
Making India’s biggest influencer, SRK, vanish from social media! Castrol Mindshare India
Ab Khaane me No Compromise KRBL Wavemaker India
ITC Candyman Soury Not Sorry ITC Tpglobal Creations
Being Reach for Achanal Moment with Everyuth Zydus Wellness Wavemaker
Santoor AI Chat Bot - #YoungSochMoms Wipro Consumer Care
Mother Dairy Lifetime Post Mother Dairy Interactiveavenues
Teri Pragati Ki Udaan, Banegi Iss Tyohaar Ki Nayi Pehchaan SMFG India Credit Adfactors PR
HT City Unwind HT Media
Best Use of Social Media - Slurrp HT Labs (HMVL)
Paytm Drone Show One 97 Communications (Paytm)
     
C2. Community Engagement / Community Building and Most Effective Social Listening
Ek Machhli Paani Mein Gayi - Acid Attack Survivor's Version Chhanv Foundation Interactive Avenues
admin ko iske paise milte hain Instamart Lesssgo
Gulf Superfleet SurakshaBandhan Season 6 Gulf Oil Lubricants India Entertainment Network India Limited (ENIL) Mirchi
Brides Today X JoyAlukkas - Beyond the Vows JoyAlukkas Havas Play
Tata Motors Commercial Vehicles presents Trucking Into The Future Tata Motors Commercial Vehicles Havas Play
Knorr Korean Ramen X Squid Games - Dare to Slurp Hindustan Unilever Mindshare
Born on Instagram on IG Meta India Communique Marketing Solutions
Hyundai X Man's World - The Drive Within Hyundai Motor India Havas Play
Heritage Paneer Heritage foods  
     
C3. Leveraging Social Media to boost brand ROI and engagement
Softouch Taggedele-Never settle for less Wipro consumer care  
Gulf Superfleet SurakshaBandhan Season 6 Gulf Oil Lubricants India Entertainment Network India Limited (ENIL) Mirchi
Cadbury Studio x Unwrapping Premium Gifting Mondelez India Foods Wavemaker India
Closeup Love Tunes HINDUSTAN UNILIVER LIMITED Mindshare
Garvi Giants Adani Sportsline N A Sportz Interactive
Riding with Punjab – A Vernacular Success Royal Enfield Omnicom media group
Namak Ho Tata Ka Tata Consumer Products MIRCHI- Entertainment Network India Ltd
Single Brand Sharma Ji JKMaxx Paints  
Park Avenue - Digital Symphony Raymond Lifestyle White Rivers Media
Celebrating Fool’s Quotient on April Fool’s Day Pernod Ricard India Wavemaker India
Waves Reel Making Challenge Internet and Mobile Association of India Communique Marketing Solutions
Data Guarantee - Ek Saal ki Guarantee Vodafone Idea Ogilvy
Ab Meri Dharavi Ki Baari Hai Adani Reality Mirchi - Entertainment Network India Limited
Birla White Seep Guard Water Proofing Solutions Digital Campaign Birla White Autumn Grey
HSBC StarStruck HSBC VML
     
C4. Best Use of Topical Posts in a Campaign
Squid Game: A 5Star Challenge Mondelez India Foods Wavemaker India
Fortune Ganeshotsav - Gaathas with Shri Ganesh Fortune Foods (Adani Wilmar) Social Beat
Cadbury Silk - Story of us Mondelez India Foods Wavemaker India
JioCinema - Olympics Magical Moments With Topical Marketing JioStar Wavemaker
Mr. SAFE X Road Safety Week Tata Motors Dentsu Creative
Father's Day Axis Bank Autumn Grey
MG Motor - April Fools Day JSW MG Motor India Cheil India
Trust Men To Do Better Metro Brands WHAT ARE YOU SAYING (W.A.Y.S. Marketing Solutions)
It Starts with Gums Himalaya Wellness Company Higa Digital (SocialPanga)
Dear Santa - Christmas AI Film 2024 JK Paper RepIndia
Flipkart Ads X Thums Up: Hitting it out of the park! Flipkart Internet Flipkart Ads
     
C5. Best Use of User Generated Content
How Cadbury 5Star owned "Do Nothing" Mondelez India Foods Wavemaker India
McDowells SODA YAARI REWIND Diageo India Zenith media
Namak Ho Tata Ka Tata Consumer Products MIRCHI- Entertainment Network India Ltd
50-50 Golmaal: An AI + AR Coach with a Twist Britannia Industries Mindshare India
Moti - Making Traditions Trend Hindustan Unilever Limited Mindshare India
Nivea Soft Fresh Batch 2024 on ShareChat & Moj Nivea India OMG - Omnicom Media Group
Nihar Pujor Saaj - A Campaign that Captured Heads and Hearts Presented By ABP Digital ABP  
McDonald's India: Micro-Influencers Cooking Up Viral Growth McDonald's India (West & South) Madison Digital
     
C6. Best Use of Influencer Marketing
Maybelline Newyork SuperStay Cation L'Oréal Communique Marketing Solutions
How Godrej leveraged Influencer Marketing and garnered 39k Interactions and 1,000+ Footfalls with the Khushiyon Ke Rakhwale campaign Godrej Influencer Network of India
Friends Without Benefits MakeMyTrip -
Too Yumm! Spicy & Icy Bhoot Chips - Yeh Spicy Hai Ki Icy Hai? Too Yumm! FCB Kinnect
Janaki Rammayya Gari Manavaralu Zee Telugu  
Bumble X Puma - Single's Run Bumble Havas Play
TITAN STELLAR 2.0 LAUNCH Titan Company Ripple Links
Vivo #ItsMyStyle on ShareChat & Moj Vivo India One Digital Entertainment
What Women Want with Kareena Kapoor Khan Dabur India ENIL (Mirchi)
McDowell’s Yaari Rewind 2024 on ShareChat & Moj Diageo Zenith Media - Publicis Groupe
UPI Safety NPCI YAAP Digital
Fraud Awareness Campaign - Jaankaar Bano, Jagruk Raho IndusInd Bank YAAP Digital
ITC Candyman Soury Not Sorry ITC Tpglobal Creations
     
D1. BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY
Connecting with India: How Ask Nestlé’s Integrated Search Strategy Wins with Vernacular Content Nestle India Zenith Media
Kotak Life Increased their Clicks for ULIP Plans by 216% and Leads by 148% via SEO Kotak Mahindra Life Insurance Company Infidigit
BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY Jaquar Group Crescent Communications
Targeted. Tactical. Triumphant. The 3% That Changed Everything. Axis Max Life Insurance Hiveminds - A unit of Madison
Urban Ladder - DECORating Homes across India Urban Ladder HiveMinds
Organic SEO for HDFC Bank Home Loans HDFC BANK DWAO
AI Overviews: Turning Disruption into Opportunity: How ITC Store Achieved 2.4x Growth in Organic Revenue ITC Store Performics India
From Clutter to Conversion! - RGI’s Website Revamp Drove 105% More Leads from Business Pages Reliance General Insurance Ruglas Media
     
D2. BEST PPC
Search That Knows You: CRM Intelligence Meets 2000+ Personalized Experiences Asian Paints Madison Media
Hilti Asia-Pacific Performance Marketing 2024 Hilti Asia Pacific TO THE NEW
The Cereal Code: Cracking Profitable Growth on Amazon Kellogg India Interactive Avenues
Tayyari Jeet Ki : Rebuilding Trust, Keyword by Keyword Mondelez India Foods Wavemaker
Bisleri - Transition from Conversion Based to Value Based Bidding Campaign Bisleri International Pivotroots
Flipkart Ads x Safari : Magnum Launch Flipkart Internet Flipkart Ads
Power of Paid marketing - How Godrej garnered INR 3.1 cr revenue on their D2C website using Search Engine Marketing Godrej Madison
Numbers Don’t Lie, We Aim High – PPC That Helps You Multiply Policybazaar Insurance Brokers Influenceract
Flipkart Ads x Bourbon: Bourbon It Challenge Flipkart Internet Flipkart Ads
     
E1. Best Integrated Media Campaign - Product/ Services
Squid Game: A 5Star Challenge Mondelez India Foods Wavemaker India
Making fitness a habit with Lipton Green Tea Hindustan Unilever Limited Mindshare India
Karunadu Swada MTR Foods Wavemaker India
Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts UltraTech Mindshare
Thar ROXX Launch Mahindra & Mahindra Hansa Cequity
Journeys With Audi – Celebrating 100,000 Milestones on Indian Roads Audi India OMNICOM MEDIA GROUP INDIA
ADDIDAS X MYNTRA - TERRACE LAUNCH Adidas Myntra Design
Eon Vogue​- Beautifying Indian Home Appliances with Nature-Inspired Designs Godrej Enterprises (Appliances Division) N.A
ICICI Prudential Bluechip Fund Campaign ICICI Prudential Mutual Fund Performics India
TVS Apache x College Rivals Campaign TVS Apache TBWA/India
The ‘Ab Wait Nahi, Upgrade Karo campaign by TVS Credit TVS Credit  
UPI Chalega NPCI YAAP Digital
Festive Spends HSBC VML
     
E2. Best Integrated Media Campaign - Corporate
Formula E - Jeddah GP - Brand Activation and Awareness Tata Consultancy Services  
Axis Bank Splash supported by Mirchi Axis Bank Mirchi
Crafting desire through education and emotional storytelling - An integrated media approach Natural Diamond council Wavemaker
"Transforming Narratives: How ABG Became a True Force for Good" Aditya Birla Management Corporation Mindshare India
SBI Life Spell Bee in association with Mirchi - Season 14 SBI LIFE Mirchi (Entertainment Network India Limited)
     
E3. Best Integrated Media Campaign - Social Cause
Dove Beauty Test Stops With Me Hindustan Unilever Mindshare India
Namak Ho Tata Ka Tata Consumer Products MIRCHI- Entertainment Network India Ltd
Tata Power Club Enerji EcoCrew Tata Power Rediffusion
Threads of Change: Weaving Social Good into Every Stitch Raymond Lifestyle Madison Media
Take Charge at 18 movement launched at the Gateway of India Glenmark Doers Creative Solutions
Slam the Scams - CDSL X BigTrunk Communications CDSL IPF BigTrunk Communications
Drive Like A Lady Zurich Kotak General Insurance ibs fulcro
#TakeTheFirstStep Be Sensitive To Oral Health Haleon Publicis Media
Gulf Superfleet SurakshaBandhan Season 6 Gulf Oil Lubricants India Entertainment Network India Limited (ENIL) Mirchi
Himalaya Lip Balm Zara Muskurade Integrated Himalaya Wellness WPP Media
ICICI Lombard Caring Hands ICICI Lombard  
Anti-Cyber Fraud Delhi police Laqshya Digitalabs
BHIM Cry Campaign BHIM YAAP Digital
Oral Health Movement Colgate Palmolive India Wavemaker India
     
E4. Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events
Santoor – WPL Young Soch Diaries Wipro Consumer Care  
What Women Want with Kareena Kapoor Khan Dabur India ENIL (Mirchi)
Best Integrated Media Campaign - The Singleton DIAGEO India Enormous Brands LLP
Title: Unified Strategy, Unparalleled Results: The Olympics 2024 Breakthrough JioStar Wavemaker
McCain Thematic and Functional Campaign McCain Foods India Dentsu X
Style Meets Drive : NEXA at Lakme Fashion Week Maruti Suzuki Mindshare India
Full-Funnel Success: Driving Deadpool & Wolverine’s Record-Breaking Performance in India Star India Mindshare
Forbes India x Godrej Properties - Box Innovation Godrej Properties Madison India
Mirchi Freshers Hero Moto Cop Mirchi (ENIL)
Pitch Perfect Partnership: Swiggy Instamart x Shark Tank India Swiggy Havas Media Network
L'Oréal Professionnel - India's First Hair Styling Reality Series - Indian Hair Dressing Awards L'Oréal India Wavemaker India
Too Yumm! X Pushpa 2: Flavour Mein Fire Hai Too Yumm! FCB Kinnect
     
E5. Most Effective Use of Digital Analytics
Where Math Met Mattresses: Wakefit’s Winning Analytics Playbook Wakefit Hiveminds
PNB Housing’s Roshni PNB Housing Finance ReBid
Colgate Visible White Purple: Revolutionizing Oral Care with Amazon Ads' Digital Innovation Colgate Palmolive Amazon Ads
Turning (First Party) Data Mine into Gold Mine ! Mondelez India Foods Wavemaker
All New Portfolio Dashboard Nippon Life India Asset Managment  
Har Family Hogi Insured CPI Campaign ft. Kapil Sharma | PolicyBazaar | Xapads Media PolicyBazaar Xapads Media
     
E6. Best Media Campaign – Gender Parity
Dove Beauty Test Stops With Me Hindustan Unilever Mindshare India
Beta Stayfree Le Aana Kenvue DDB Mudra Group
Hyundai X Man's World - The Drive Within Hyundai Motor India Havas Play
Tanishq - Before She's A Superwoman, She's A Human Tanishq Hiveminds
Shell IDPWD 2024 Shell India Markets VML
#DifferenceMakers Runaya  
     
E7. Campaign with the Best ROI
“SUNDAY MAGGI MASTI” – Tailored Consumption Occasion on Q-Comm Nestle Zenith Media
Voicing a Comeback with an 89x ROI in Just 4 Months! Botpresso  
Kellogg's Muesli 12 in 1 - Flip the Funnel Kellogg's India Mindshare, WPP Media
Valentine’s Day Domination on Quick Commerce (Best ROI campaign) Mondelez India Foods Wavemaker India
Moti - Making Traditions Trend Hindustan Unilever Limited Mindshare India
Domino's - Flat Menu Strategy Domino's DWAO
Campaign with the Best ROI LuLu Hypermarket  
DON JULIO DAY OF THE DEAD IN INDIA DIAGEO INDIA SWORDFISH INTEGRATED MARKETING LLP
Celebrating Fool’s Quotient on April Fool’s Day Pernod Ricard India Wavemaker India
HDFC BANK Pixel Credit Card HDFC BANK Laqshya Digitalabs
HSBC StarStruck HSBC VML
     
E8. Best Digital Innovation
Cadbury Bournvita- DforDreams Mondelez India Foods Wavemaker
Mere Ghar ki Agni Tata Consumer Products Monks
Scroll, Tap, Glow — with Rogan Badam Shirin Hamdard Laboratories Msix&Partners
Lakme’s ASMR Magic On Spotify Hindustan Unilever Limited Mindshare
Self Help Tool Reliance Jio Infocomm NA
Vim Adds Rhythm In Routine HINDUSTAN UNILIVER LIMITED Mindshare
AMP Goal Planner Nippon India Mutual Fund Hansa Cequity
Enhancing Shopping Experience: Turning Digital Signals into Doorstep Success Raymond Lifestyle Madison Media
Generative AI, Interactive Storytelling, and Gangland Drama Equals Success for Mirzapur Amazon Prime Video Interactive Avenues
GSK Sensodyne Oral Care Campaign – 2024 Haleon Publicis
BoingAitor Bingo Snacks Tonic Worldwide
Homecoming Campaign HSBC PHD Media
E9. Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation
Daawat Star in Your Dream Ad with Chef Sanjeev Kapoor LT Foods Interactive Avenues
Mere Ghar ki Agni Tata Consumer Products Monks
Leveraging AI-ML For campaign & Business Optimization Mahindra last Mile Mobility Hansa Customer Equity
Dove India - Social Media Growth Hindustan Unilever Oliver In-House
Where Math Met Mattresses: Wakefit’s Winning Analytics Playbook Wakefit Hiveminds
boAt x Lyxel&Flamingo x mediasmart: Reaching Audiences Across Screens with Ranveer Singh boAt mediasmart x Lyxel&Flamingos
Bajaj Auto - Triumph Scrambler 400X Launch Bajaj Auto Sokrati a dentsu Company
Blue Star Garmi ki Chhutti - Summer Campaign 2024 Blue Star  
Royal Enfield Festive Acceleration Royal Enfield Omnicom media group
BoingAitor Bingo Snacks Tonic Worldwide
Too Yumm! Snacking Bandhan Too Yumm! Curativity
     
E10. Best use of AR or VR
BBC Virtual Newsroom BBC News World Service India  
Diwali Ka Fortune Fortune Foods (Adani Wilmar) Social Beat
PONDS CGI Campaign Hindustan Unilever Mindshare
Britannia Nutrichoice: The Unbranded Ad Britannia Industries Mindshare India
Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts UltraTech Mindshare
‘Be Someone’s We’: Vi Redefines Connection in a Lonely Digital World Vodafone Idea Wavemaker India
IPL Snap Score- ​ Look up to stay updated JioStar Wavemaker
Flipkart Ads x Minute Maid : A Pulp-sating Success! Flipkart Internet Flipkart Ads
The NFO That Broke the Mold: A Mixed Reality Triumph for ICICI Prudential AMC ICICI PRUDENTIAL MUTUAL FUND MINDSHARE
L'Oréal Professionnel - Immersive INOA AR Experience Powered by Influencer Content L'Oréal India Wavemaker India
Innovations Campaign Enamor Wavemaker India
     
E11. Best Use of Experiential Tech for Digital & Physical Experiences
Cadbury Bournvita- DforDreams Mondelez India Foods Wavemaker
Sunsilk Shine Stars Unleashing the Fame Monster HUL Mindshare
Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts UltraTech Mindshare
Vi Vibe Check: Music Meets AI Innovation Vodafone Idea Wavemaker India
Mere Ghar ki Agni Tata Consumer Products Monks
Generative AI, Interactive Storytelling, and Gangland Drama Equals Success for Mirzapur Amazon Prime Video Interactive Avenues
House of Gemini (Google Gemini) Google India Communique Marketing Solutions
Your Favourite Dessert Recipes Bourbon-AI-zed Britannia Mindshare
Indriya Jewellery - Dil Abhi Bhara Nahi Indriya Jewellery Mindshare
     
E12. Breakthrough Technology as Part of a Campaign
Cadbury Bournvita- DforDreams Mondelez India Foods Wavemaker
Scroll, Tap, Glow — with Rogan Badam Shirin Hamdard Laboratories Msix&Partners
Your Favourite Dessert Recipes Bourbon-AI-zed Britannia Mindshare
SWIFT's Phygital Confluence Maruti Suzuki Mindshare India
Saffola’s AI-Powered Step Up For Your Heart Challenge: Advancing Holistic Heart Health Marico Madison Media
Mahindra Tractors - AI-Powered Engagement Mahindra & Mahindra's Farm Equipment Sector Hansa Cequity
Nutralite AI Nutralite Pepper Content
BBC Virtual Newsroom BBC News World Service India  
Raymond Raymond ProManage
     
E13. Location-based or Proximity Marketing Campaign of the Year
McCain Monsoon campaign McCain Foods India Dentsu X
Thumsup Thunderwheels CTV & Mobile Retargeting Campaign ft Jasprit Bumrah | Essencemediacom | Xapads Media EssenceMediaCom Xapads Media
Castrol Auto Service: Empowering Garages, Unlocking Growth Castrol Mindshare India
Driving Branch-Level Growth with Hyperlocal Capabilities Motilal Oswal Financial Services SingleInterface
Tata Tea Gold Care Monsoon campaign TCPL GroupM
Maruti Suzuki’s Proximity-Led Growth in Rural and Outskirt Markets Maruti Suzuki India Mindshare
Glenfiddich x DDB mudra group x mediasmart: Targeting Premium Audiences with Precision Glenfiddich mediasmart x DDB mudra group
UltraTech Cementing Democracy: Vote Karega Toh Mazboot Banega India UltraTech Cement Mindshare India
Glucon D- Right Here Right Now Zydus Wellness Wavemaker
88 East Tata Realty Laqshya Digitalabs
     
E14. Most Effective App for Consumer
Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts UltraTech Mindshare
     
E15. Best Omni-Channel Campaign Management & Marketing Automation
Usain-ing the Game: Lightning Strikes in Quick Commerce! Mondelez India Foods Wavemaker India
MG x IPG Mediabrands x mediasmart: Multi-Screen Strategy for EVs to Drive Maximum Impact Morris Garages mediasmart x IPG Mediabrands
Turning (First Party) Data Mine into Gold Mine ! Mondelez India Foods Wavemaker
Excellence in Consumer-Centric Omnichannel Strategy and Automation Maruti Suzuki India Mindshare
Best Omni-Channel Campaign Management & Marketing Automation LuLu Hypermarket  
Lloyd Washing Machine & Refrigerator Campaign Havells India DENTSU COMMUNICATIONS INDIA
     
E16. Best Data-Driven Marketing Strategy
Mahindra Tractors - Data Driven Marketing Mahindra & Mahindra's Farm Equipment Sector Hansa Cequity
Hyundai ALCAZAR Data Driven Marketing Hyundai Motor India Limited (HMIL) INNOCEAN Worldwide Communication
When a legacy brand behaved like a start-up Kellanova Mindshare
Castrol Auto Service: Empowering Garages, Unlocking Growth Castrol Mindshare India
The Derma Co leveraged “Amazon Curated Beauty Stores” for New Customer Acquisition during Diwali’24 Honasa Consumer Amazon Ads
Gillette Labs x Amazon Ads: Revolutionizing Premium Shaving Through Integrated Digital Excellence Proctor and Gamble Amazon Ads
Smarter Tech, Stronger Results: Transforming Marketing Outcomes with AI & Automation Asian Paints Madison Media
DermaVidya x Netcore – MarTech-Driven Doctor Onboarding DermaVidya Netcore Cloud
Airtel DTH Boosted activations by 110% & reduce CAC by 27% through Vernac festive ads Airtel Performics
Oral Health Movement Colgate Palmolive India Wavemaker India
Best Data Driven Marketing Strategy – IPL 2025 Impact Report for Equitas Bank Equitas Bank  
     
E17. Best use of Native Advertising
Big Fashion Festival Myntra India Wavemaker India
Dell’s Quiet Climb: Native Content That Ranked #1 Dell Technologies essencemediacom - a WPP Brand
THE FRIGHT SWIPE Jiostar Wavemaker
ICICI Pru iprotect Smart Insurance Performics MGID India
Motilal Oswal: Launch Amplification Motilal Oswal Financial Services 3 Folks Media
     
E18. Best Digital OOH Campaign
Audi Q8 2024 (Split screen DOOH) Audi India OMNICOM MEDIA GROUP INDIA
Society tea x Amazon Ads_On Box Campaign Society Tea Amazon Ads
Aap #BoodheHokeKyaBanoge Aditya Birla Capital Madison Media
Fateh Movie Shakti Sagar Production Devangi Outdoor Advertising
     
F1. Best Benchmark Content / Branded Content
RNLIC Best Use of AI content with influencer Reliance Nippon Life Insurance NA
RENÉE used data driven insights to become #Rank1 in Eye Makeup category RENÉE Cosmetics Amazon Ads
Loop Earplugs' Data Driven advertising strategy to create a new category in India Loop Amazon Ads
Arata leveraged Amazon Ads to reposition a curly hair care brand to hair beauty brand while growing GMS by 2X Arata Amazon Ads
Dealing a Winning Hand on Shark Tank India PokerBaazi Wavemaker
     
F2. Best Microsite
Cadbury Bournvita- DforDreams Mondelez India Foods Wavemaker
     
F3. Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.
Booking Engine Smaaash Entertainment Laqshya Digitalabs
     
F4. Best Use of Mobile to Drive Sales
Mivi's growth story : Rewriting the audio playbook with a strong debut Mivi Amazon Ads
Stitching Success : Rising to Rank 1 in Formal Pants category using Analytics and Cross-Channel Marketing The Pant Project Amazon Ads
Loop Earplugs' Data Driven advertising strategy to create a new category in India Loop Amazon Ads
Nasher Miles grew 2X through dedicated programmatic and search ads strategy on Amazon Nasher Miles Amazon Ads
MokkaFarms witnessed 44X sales increase & became #Rank2 Bestseller in Coffee Beans, within 8 months Mokka Farms Amazon Ads
Turning (First Party) Data Mine into Gold Mine ! Mondelez India Foods Wavemaker
Fuel the Festive Drive with Castrol EDGE Castrol Mindshare
     
F5. Best Use of Social Networks/ Social Media
Sapno Wali Diwali L&T Finance Dentsu Creative
Digital Door for Okno Modhomes Okno Modhomes Digital Door
Palettes of the Pind Lite Bite Foods Which Colour You Want
CRETA N line Hyundai Motor India Limited (HMIL) INNOCEAN Worldwide Communication
     
F6. Leveraging Social Media to boost brand ROI and engagement.
Sapno Wali Diwali L&T Finance Dentsu Creative
25th Anniversary of Partnership Between Mahindra & Mahindra Ltd and The Government of Gujarat Gromax Agri Equipment  
     
F7. Most Effective Use of Digital Analytics
Red Bus CPI Campaign ft Allu Arjun via Xapads Media Redbus Xapads Media
RENÉE used data driven insights to become #Rank1 in Eye Makeup category RENÉE Cosmetics Amazon Ads
Stitching Success : Rising to Rank 1 in Formal Pants category using Analytics and Cross-Channel Marketing The Pant Project Amazon Ads
Loop Earplugs' Data Driven advertising strategy to create a new category in India Loop Amazon Ads
Wellcore's Journey to becoming #Rank1 Brand in Creatine within 12 months Wellversed Amazon Ads
Nasher Miles grew 2X through dedicated programmatic and search ads strategy on Amazon Nasher Miles Amazon Ads
     
F8. Best Digital Innovation
Audi Q8 CGI Innovation Audi India OMNICOM MEDIA GROUP INDIA
Born on Instagram Meta India Communique Marketing Solutions
Fuel the Festive Drive with Castrol EDGE Castrol Mindshare
Forbes India x Godrej Properties - Box Innovation Godrej Properties Madison India
     
F9. Location-based or Proximity Marketing Campaign of the Year
Muro Restaurant RUDRA HOSPITALITIES MPing
Guiding Your Ugadi Celebrations with Maruti Suzuki Arena|| Group M || Xapads Group M Xapads Media
Launch of New Eno Chewy Bites Campaign | Zenith Media | Pulse by Xapads Zenith media Xapads Media
     
F11. Best PPC Campaign
Sumeet achieved market leadership with data driven ad strategies Sumeet Amazon Ads
Nobero's Growth Story : Skyrocketing sales, visibility and engagement though data driven ad strategies Nobero Amazon Ads
Inside's Ugaoo's growth story which elevated shopper experience Ugaoo Amazon Ads
Luxaderma captured the rising trend in Personal Care to drive 569% sales growth Luxaderme Amazon Ads
RENÉE used data driven insights to become #Rank1 in Eye Makeup category RENÉE Cosmetics Amazon Ads
MokkaFarms witnessed 44X sales increase & became #Rank2 Bestseller in Coffee Beans, within 8 months Mokka Farms Amazon Ads
Continental Coffee - Brewing Connections, Across Every Corner Of India Continental Coffee Hiveminds Innovative Market Solutions
     
F12. Best Search Engine Optimization Campaign
Wrapping Gifts, Unwrapping 25x Growth! Botpresso  
     
F13. Best Banners -Single/ Campaign, Rich Media with or without video
Inside's Ugaoo's growth story which elevated shopper experience Ugaoo Amazon Ads
RENÉE used data driven insights to become #Rank1 in Eye Makeup category RENÉE Cosmetics Amazon Ads
MokkaFarms witnessed 44X sales increase & became #Rank2 Bestseller in Coffee Beans, within 8 months Mokka Farms Amazon Ads
Flipkart Ads x Cuddles Diapers: 2x Sales Revenue in Two Months Flipkart Internet Flipkart Ads
     
G3. Best Social Enterprise
Protecting People and Planet ENVIRONMENTAL PROTECTION SERVICE COMPANY (INDIA) ONEMIND MARTECH LLP
     
G4. BEST PPC
Deconstruct leveraged Amazon Ads to grow by 17X in Sunscreen & Serum categories Deconstruct Amazon Ads
     
G5. Best Data-Driven Marketing Strategy
BestSeller India - End of Season Sale (EOSS) BestSeller India ReBid
Deconstruct leveraged Amazon Ads to grow by 17X in Sunscreen & Serum categories Deconstruct Amazon Ads
The FRIDO Effect: Building a INR 1000Mn Category from scratch Arcatron Mobility Amazon Ads
Stitching Success : Rising to Rank 1 in Formal Pants category using Analytics and Cross-Channel Marketing The Pant Project Amazon Ads
Loop Earplugs' Data Driven advertising strategy to create a new category in India Loop Amazon Ads
Using First-Party Data SMARTly to Drive Business Impact Mondelez India Foods Wavemaker India
     
G6. Leveraging Social Media to boost brand ROI and engagement
Caramel Coffee Launch Campaign Impulse Coffees Advertout Ventures
Super Dog Boggos Laqshya Digitalabs
     
G7. Best Integrated Media Campaign - Product/ Services
Maximizing Airtel’s Prepaid Growth Through a Multi-Channel Digital Strategy Bharti Airtel Performics India
HealthSense, leading D2C brand, gained >35% market share to became leading player across digital scales category YS BRANDS Amazon Ads
Circle Membership Apollo Healthco  
     
G8. Campaign with the Best ROI
Deconstruct leveraged Amazon Ads to grow by 17X in Sunscreen & Serum categories Deconstruct Amazon Ads
Stitching Success : Rising to Rank 1 in Formal Pants category using Analytics and Cross-Channel Marketing The Pant Project Amazon Ads
Invest Now to Grow the Investment by 3X Godrej Properties Madison Media
     
G9. Best Digital Innovation
Publive Publive Mediatech