A. STAGES OF BRAND BUILDING
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A1. Category Creation
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A.2 New Product Launch
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A.3 Brand Extension
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A.4 Brand Rejuvenation
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A.5 Transformational Growth
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A.6 Customer Relationship Marketing
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A.7 Customer Experience
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A.8 Use of Consumer Insight
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A.9 Use of Analytics/ Big Data/AI
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A.10 Long Term Marketing Strategy (3 Years or More)
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A.11 Best Pivot Initiative
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A.12 Brand Purpose
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A.13 Best Use of Segmentation
