A. Marketing Strategy
       
       
       
       
       
       
       
       
        
            
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              A01.Brand Recall
          
 
          
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              A02.Lead Generation
          
 
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              A02.Lead Generation
          
 
          
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              A03.Launch of Product/Service
          
 
			
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              A03.Launch of Product/Service
          
 
       
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              A04. Relationship Building/Remarketing
          
 
       
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             A05.Best use of Apps/Games for Marketing
         
 
			
			
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             A05.Best use of Apps/Games for Marketing
         
 
			
       
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             A06. Most Effective App for Consumer
         
 
       
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             A07.Campaign To Drive Sales
         
 
			
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             A07.Campaign To Drive Sales
         
 
       
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             A08.Gender Equity
         
 
       
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             A09.Amplification
         
 
			
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             A09.Amplification
         
 
       
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             A10.Community building
         
 
			
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             A10.Community building
         
 
       
       
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             A11.Social Impact / Not For Profit
         
 
			
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             A12. Maximizing Mobile Advertising
         
 
			
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             A12. Maximizing Mobile Advertising
         
 
			
		
       
       
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             A13.Digital Influence
         
 
       
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             A14.Best Mobile Messaging Campaign: SMS, MMS
         
 
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            A15.Most Engaging Mobile Campaign
        
 
       
       
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             A16.Promotion
         
 
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            A17.Maximizing Mobile Advertising / Programmatic and Machine Learning
        
 
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            A18.Best use of vernacular language in mobile advertising
        
 
       
       
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             A19.Mobile Video
         
 
       
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             A20.Mobile Audio
         
 
       
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             A21.Most Effective Email Campaign
         
 
       
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             A22.Best Use of Mobile – Customer Engagement
         
 
       
        
       
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             A23.Best Use of Mobile – Property
         
 
       
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             A24.Most Effective DTC eCommerce Campaign
         
 
       
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             A25.Most Effective Search Campaign
         
 
			
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             A25.Most Effective Search Campaign
         
 
       
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             A26.Best Use of Mobile Integration
         
 
       
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             A27.Best Use of Mobile – Beauty